Transcript Marketing & Communications Organization Chart CLINICAL Director

Marketing
& Communications Organization Chart
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Executive Director
Kim Kennedy
Financial Analyst
Jerome Fitts
Press & Media Relations
Design & Production
Service Line Marketing
Internet Marketing
Internal Communications
Production Manager
Beth Regan
Director of Service Line Marketing
Karen Shea
Director of Web
Operations
Tim Ciraolo
Director
Leslie Webb
Creative Services
Manager
Scott Parish
SERVICE LINES
CLINICAL
Director
Jackie Carr
Press Officers
Kim Edwards
Michelle Brubaker
Assistant
Melanie Treco
Assistant
Caitlyn Vo
Traffic Manager
Ronnie Pait
RESEARCH
Senior Writer
Sybilla Dorros
Director
Deb Kain
Designers
Marina Woods (Contract)
Press Officer
Scott Lafee
Writers
Freelance
Service Line Marketing Managers
Alma Fisher
Anne Santoro
Erin Lavigna
Jennifer Arevalo
Erika Caampued (Contract)
Sr Web Designer
Amber Shaffer
Web Developer
Will Hutchinson (contract)
Social Media Specialist
Logan, Jessica (contract)
Service Line Web
Manager
Sturak, Jennifer (contract)
Online Marketing
Manager
Lawrence, Jennifer
Web Author
Parks, Ryan (contract)
Specialist
Nadia Alvarado Binetti
Marketing
& Communications Functions
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Press & Media Relations
Crisis communications
Media monitoring
Press releases
Marketing
[Corporate Identity]
Marketing strategy
Advertising and media buying
Internet Marketing
Internal Communications
Website management +
strategy of
health.ucsd.edu
Making the Rounds
Website design, branding
+ templates
Screen savers
Press conferences
Branding and identity management (logo and
naming)
Story development and
pitching
Publications
Website coding +
application development
Sponsorships
Platform administration
[Service Line]
Social media and content
Service line marketing strategy
Web Marketing
Advertising and media buying
E-mail Marketing
Video production
Publications and collateral
Events
Social media
All-staff e-mails
Digital displays
Internal communications
boards
Posters
Intranet banners
Banners (limited)
HR Materials
Press & Media Relations Coverage
Jackie Carr
Debra Kain
Director of Press & Media –
Clinical
Director of Press & Media –
Research
Health System
Surgery
Health Sciences Research
Schools of Medicine
School of Pharmacy
Kim Edwards
Michelle Brubaker
Scott Lafee
PIO
PIO
PIO
Sulpizio Cardiovascular Center
Moores Cancer Center
Emergency Preparedness
Women & Infants
Ortho/Trauma/Burn/ED
Bariatric Metabolic Institute
Emergency Preparedness
Basic and Translational
Research
Neurosciences
Melanie Peters
Media Relations Assistant
Media Relations Support
Medscape Outreach
Tumblr Blog
Service Line Marketing Chart
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Karen Shea
Director of Service Line
Marketing
Cardiovascular
Cancer
Medical Center Services
Misc.
Alma Fisher
Anne Santoro
Reyna Stallings
Erin Lavigna (Contract)
Jennifer Arevalo
Sponsorship and
Advertising Manager
Service Line Marketing
Manager
Event Manager
Service Line Marketing
Manager
Service Line Marketing
Manager
Advertising
Clinical Trials
Nursing
Surgery
Ortho
Sports Medicine
Neurosurgery
Women and Infants
Med Group
Guest Relations
Concierge Medicine
Transplant
Function
Online Advertising
Function
Direct Mail
Email newsletters
Function
Sponsorships
All Service lines
Erika Caampued (Contract)
Marketing Project
Manager
Center for the Future of
Surgery
Corporate and Strategic
Business
Government &
Community Affairs
Function
Writing
Sr. Writer
Sybilla Dorros
Offsite Freelance Writers
Marketing Organization Chart
Kim Kennedy
Executive Director
Design & Production
Production Manager
Elizabeth Regan
o
Traffic
Creative Services
Traffic Manager
Ronnie Pait
Creative Services Manager
Scott Parish
Onsite Designer
Marina Woods