Women Building California and the Nation April 6 th , 2013

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Why do you personally use sites like

Facebook YouTube Twitter Instagram Pintrest LinkedIn Blogs

Or your favorite social media site?

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 Discover why and how workers and unions are using social media every day  Learn the nuts and bolts of some of the most popular social networks  Understand the “Dos” and Don’ts” of social networking  Have fun!

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In recent years, grassroots campaigns of all types have been constantly evolving to take advantage of the ever changing and increasingly popular new media tools.

Websites Facebook Email Lists YouTube Flickr Instagram uStream Twitter Blogs

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Everyone’s doing it.

It’s cheap and easy.

It’s where we can find more like-minded

supporters.

It complements and supplements our existing work.

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Share news and dispel misinformation

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Send a message with photos and graphics

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Start a conversation

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Promote events and mobilize supporters

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Share videos with a message

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Take action and reach targets directly

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Between January 09 and October 09, Twitter grew almost ten-fold, from 2.4 million tweets a day to 26 million tweets a day.

By January of 2011, there were more than 200 million Twitter users (the majority of whom are women) sending upwards of 110 million tweets per day. Now, Twitter boasts more than 500 million total users The majority of users (54%) access Twitter through their mobile phones.

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• • • • •

All text has to be 140 characters or less

•

140 – (RT + @yourname) Shortened URLs (bit.ly, tinyurl) Hashtags (#jobsnotcuts, #1u) Mentions (@CaliforniaLabor) Retweets (RT @CaliforniaLabor) “I’m standing with the Letter Carriers to save Saturday mail delivery!” vs.

“I’m standing w/@NALC_National to save six-day mail delivery!

http://bit.ly/YGzpow

@DeliverForAmerica” #USA4SixDay

There are more than one BILLION active users, and the majority of them are women. If Facebook were a country, it would be twice the size of the US.

More than 50% log in every day, and users spend over 700 billion minutes per month on Facebook.

680 million Facebook users are on mobile devices.

Creating a Facebook page (not profile) for your group or campaign can help you reach an unlimited number of like minded supporters and ‘fans.’ rgb/tng39521cwa/afl-cio

 Info – define your organization; mission, contact info; links to other social media sites       Wall – share information with community of “fans” who can then easily share it with all of their friends; Photos & Video – visuals offer more engagement Events – in-person and virtual Polls- ask your community questions to create engagement; get instant feedback Insights- Track how your fans interact with your page Administrator identity- Updates to the page come from the page, not from your profile, allowing for multiple admins

YouTube boasts more than 800 million users and upwards of 4 billion views per day 71% of Americans are YouTube users. On any given day, 28% of us are visiting YouTube, and 22% consider themselves “addicted”.

Parents are the biggest YouTube demographic; 81% of parents visit YouTube; 61% of non-parents do.

As of November 2012, the most popular , or “viral”, YouTube video of all time (“Gangnam Style”) has received more than 815 million views.

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Where do I start?

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Does your union/group already have a social media presence? What about a social media policy ? Consult your legal team to find out if you have any restrictions.

Who’s the point person (or team) who will be responsible for growing and managing your networks?

What’s the approval process?

Is there a budget for social media?

How can you incorporate social media into your existing work/campaigns?

How can you set realistic goals that support your objectives?

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Try smartphone apps for easy updating, and incorporate an AddThis button to your website for easy sharing If you’re new, be a ‘lurker’ and learn the ropes of each program before populating your own network.

Friend, fan, like, comment, share, follow and join potential supporters, then invite them to your network (Use CLF’s Facebook favorites and Twitter lists to get started).

Promote your new social networks in your email signature, on your website, in your newsletters, at union meetings, industry blogs, by word of mouth, etc.

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Stick to your established message/media policy, and don’t post anything that could be construed as false or libelous.

Establish a review process and always proofread your posts. On some social networks, you can’t edit a post after its up.

Police your page often to monitor activity and responses.

In case you ever need to remove or filter posts and users, it pays to establish and publicize your comment policies to your networks. Avoid social networking during work hours or from an employer-owned computer unless you have permission from the employer.

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Facebook’s privacy settings and lists allow you to hide your personal information and control what your new contacts see. The National Labor Relations Board has ruled that discussions on social networks between workers about their working conditions is “protected concerted activity.” Remember, social networks are public forums, and lots of news media use social media as a source, so don’t post anything you wouldn’t want to see in the news.

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Questions?

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California Labor Federation on Twitter

http://www.twitter.com/CaliforniaLabor

California Labor Federation on Facebook

http://www.facebook.com/CaliforniaLaborFederation

Contacts:

Rebecca Greenberg Band, California Labor Federation [email protected]

, 510.663.4051

Mia Rivas, IBEW 595 [email protected]

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