Transcript How to and When You Should use Social Media for Your

Women Building California and the Nation
May 19th, 2012
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Why do you personally use sites like
Facebook
YouTube
Twitter
Blogs
Or your favorite social media site?
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 Discover why and how workers and
unions are using social media every day
 Learn the nuts and bolts of some of the
most popular social networks
 Understand the “Dos” and Don’ts” of
social networking
 Have fun!
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In recent years, grassroots
campaigns of all types have
been constantly evolving to
take advantage of the everchanging and increasingly
popular new media tools.
Websites
Facebook
Email Lists
Twitter
YouTube
Blogs
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Everyone’s doing it.
It’s cheap and easy.
It’s where we can find more like-minded
supporters.
It complements and supplements our
existing work.
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Share news and dispel
misinformation
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Start a conversation
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Promote events and
mobilize supporters
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Share opportunities to
take action and reach
targets directly
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Share photos and
videos
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Spread your own message
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Between January 09 and October
09, Twitter grew almost ten-fold,
from 2.4 million tweets a day to
26 million tweets a day.
By January of 2011, there were
more than 200 million Twitter
users (the majority of whom
are women) sending upwards
of 110 million tweets per day.
The majority of users (54%)
access Twitter through their
mobile phones.
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In August ’08, Facebook reached
100 million users. Now, there are
more than 800 million active
users. The majority of them are
women.
More than 50% log in every day,
and users spend over 700 billion
minutes per month on Facebook.
Baby boomers age 50 and up are
the fastest-growing demographic
on Facebook.
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71% of Americans are YouTube
users. On any given day, 28% of us
are visiting YouTube, and 22%
consider themselves “addicted”.
Parents are the biggest YouTube
demographic; 81% of parents visit
YouTube; 61% of non-parents do.
As of May 2012, the most popular
YouTube video of all time (a Justin
Bieber music video) has received
more than 731,822,454 views.
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Where do I start?
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Does your union/group already have a social media presence?
What about a social media policy? Consult your legal
team to find out if you have any restrictions.
Who’s the point person (or team) who will be responsible
for growing and managing your networks?
What’s the approval process?
How can you incorporate social media into your existing
work/campaigns?
How can you set realistic goals that support your objectives?
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If you’re new, be a ‘lurker’ and learn the ropes of each
program before populating your own network.
Once you’re ready, friend, fan, like, comment, follow and join
potential supporters, then invite them to your network (Use
CLF’s Facebook favorites and Twitter lists to get started).
Promote your new social networks in your email signature, on
your website, in your newsletters, industry blogs, by word of
mouth, etc.
Try smartphone apps for easy updating, and incorporate an
AddThis button to your website for easy sharing
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Stick to your established message/media policy, and don’t
post anything that could be construed as false or libelous.
Establish a review process and always proofread your posts.
On most social networks, you can’t edit a post after its up.
Police your page often to monitor activity and responses.
In case you ever need to remove or filter posts and users, it pays
to establish and publicize your comment policies to your
networks.
Avoid social networking during work hours or from an
employer-owned computer unless you have permission from
the employer.
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Facebook’s privacy settings and lists allow you to hide
your personal information and control what your new
contacts see.
The National Labor Relations Board has ruled that
discussions on social networks between workers about
their working conditions is “protected concerted activity.”
Remember, social networks are public forums, and lots of
news media use social media as a source, so don’t post
anything you wouldn’t want to see in the news.
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Questions?
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California Labor Federation on Twitter
http://www.twitter.com/CaliforniaLabor
California Labor Federation on Facebook
http://www.facebook.com/CaliforniaLaborFederation
Contacts:
Rebecca Greenberg Band, California Labor Federation
[email protected], 510.663.4051
Mia Rivas, IBEW 595
[email protected]
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