Transcript BDM Enterprise Integration

Using BizTalk Server 2004
to Extend EPM Workflow
Capabilities
Michael Woods
[email protected]
Sr. Technical Products Manager
Business Process and Integration Division
Market Trends: Integration
Complexity is increasing faster than value
Implementation costs are continuing to
increase
Renewed focus on extracting value from
existing investments
Interoperability with legacy systems is a toptier concern
Single-category projects are expanding
Integration  enterprise portal, commerce, etc
Enterprise portal, commerce, etc.  integration
Business Process Management (BPM) will
be the focus of investments for the next
several years
Manual
Process
Islands
Connected
Processes
Smart
Processes
BizTalk Server 2004
The Smart Connected Enterprise
Information Worker
Business Process
Management
EAI
B2B
Customer
ERP
Database
CRM
Financial
Supplier
Shipping
Unique users with unique needs
Information
Workers



Define Business
Process
Define Business
Rules
Access to real time
data
IT Professionals

Tools for:
 Deployment
 Management
 Monitoring
Developers


Technology Infrastructure
Standards Across Products
Use the tools they already know
Single Integrated
Development Environment
Work collaboratively with
Information workers
Project Server 2003 &
BizTalk Server 2004
Time Sheet Scenario
One Developer Experience
Leverage existing
skills
Harness the
Microsoft® .NET
framework
Build with standards
Simplifying the Interaction of
Business Analysts and Developers
Business analyst builds the
specific business process
bidirectional
collaborative
Developer ties processes in with
systems and other processes
Business Rules/Policy
Rules change more
often than
processes
Business rules
provide increased
flexibility
Rules are
abstracted from
process and user
code
Use business
process rules for
simple cases or
complete inference
engine for more
complex scenarios
Complements
orchestration
Rules engine is
high throughput,
low latency
Business Activity Monitoring
Ask real-time questions
How many units are waiting to
be shipped right now?
What is the total value of my
finished goods inventory
today?
Ask aggregation questions
How much does it cost to
produce one unit today?
What is the average
throughput time for special
orders right now?
Capture business data and events
Intercepts events from
heterogeneous applications
Complements existing SQL BI
solutions
Business Activity Monitoring
INFORMATION
WORKER
BUSINESS ANALYST
Observation
Model
Identifies KPIs
Analyzes information &
Defines what data and will be
presented and how
Needs real-time visibility in
a familiar user interface
DEVELOPER
Maps KPIs to Orchestration
BAM Infrastructure
Knows how to
get the data
BizTalk Server 2004
Business Activity Monitoring
Gartner Group EAI Magic Quadrant
Challenger
Leader
IBM
TIBCO
Ability to Execute
WebMethods
Projects: 3000
50% of Fortune 100
Adapters: 350
Oracle
SeeBeyond
BEA
SAP
Vitria
Visionary
Completeness of Vision
High-Volume Customers
Customers with over 200,000 messages per day:
Marks & Spencer—1,500 messages/second*
Lotte Magnet—100 messages/second
Itau—100 messages/second
London Drug—52 messages/second
Waste Management—35 messages/second
CNF/Emery—20 messages/second
Ford—10 messages/second
High-volume B2B customers:
Akzon Nobel—5,000 trading partners
Lotte Management—1,500 trading partners
Osram Sylvania—800 trading partners
Marks & Spencer—500 trading partners
ASUS—500 trading partners
Kinpo Electronics—350 trading partners
New York Times—140 trading partners
* With no unplanned downtime in 24 months
SHELL
Case Study
Customer logo
“Using ShellSource.com, we have
improved the customer setup process at
proprietary terminals from three weeks to
three days.”
Jody Sweeton, E-Business Architect, Shell
Oil Products US
Product logos
(not to exceed 2)
Built a Unified B2B Portal to Cost-Effectively Reach More
Customers



Multiple websites
targeted at same
customers
Expensive,
redundant
development and
maintenance
Opportunity to
increase customer
self-service



Created single B2B
portal in 10 months
Development time
slashed by half
Extensive customer
self-service
capabilities




More timely customer
communication
50% faster
development
20% reduction in IT
costs
Reduced customer
support costs
Virgin Entertainment
Case Study
“We anticipate that the new Loss Prevention solution
using BizTalk Server 2004 will be able to detect at
least 50 percent more fraud cases starting from the
first month resulting in increased profits.”
John Davis, Director of Loss Prevention for Virgin
Entertainment Group
Built an integrated transaction data system to provide real-time
reporting and trend analysis to identify and prevent fraud


Long data reporting
lags made it hard to
identify suspicious
activity
Poor system
integration and lack
of real time visibility
made loss
prevention difficult


Data systems
integrated with
Microsoft BizTalk
Server 2004 for
easy, flexible data
access
Real-time reporting
allows proactive loss
prevention


50 percent more
fraud cases
detected for added
revenue recovery
Improved detection
of long-term trends
means better
prevention
Customer Quotes
“We anticipate that the new Loss
Prevention solution using BizTalk
2004 will be able to detect at least
50% more fraud cases starting
from the first month resulting in
increased profits for Virgin
Entertainment.
-- John Davis, Director Loss Prevention,
Virgin Entertainment
“BizTalk Server 2004 has
enabled us to deliver a
market leading service in a
far shorter timeframe than
would normally have been
possible, providing market
advantage and a strategic
solution for our future
integration requirements”
-- Nigel Hopwood, IT Director,
Bankhall
We will now use common processes, which facilitate
information sharing and communication between our
designers, project coordinators, estimators, as well
as manufacturing and assembly personnel, despite
the fact that they use multiple applications”
-- Jim Einstein, President of Alliance Division,
Rock-Tenn PPG Industries
BizTalk Server 2004
Message Oriented Middleware
Tools to Create, Edit, Transform and
Process Asynchronous Messages
Services for Reliable Messaging, Security,
Transactions and much more
Process Centric Development Model
Tools to Create, Edit and Enlist Process
Rules Inference Engine and Rules
Composer
State Management Services
Web Services Built-in
XML (XSD & XSLT), WSDL, SOAP are core
BizTalk Server protocols
Adapters for Advanced Web Services
specifications as they mature
BizTalk Server Next Steps
Web Sites:
www.microsoft.com/BizTalk
www.gotdotnet.com/team/wsservers
msdn.microsoft.com/BizTalk
www.microsoft.com/technet/prodtechnol/biztalk
Newsgroups
www.microsoft.com/technet/newsgroups/
Product Availability
Download Dev Edition Today from MSDN
Universal Subscription Required
Download or Order Evaluation Edition at:
www.microsoft.com/biztalk
Select and Open Licensing Kits available now
© 2003 Microsoft Corporation. All rights reserved.