Transcript European Foundation for Quality Management

The Social Commitment of
Universities and their relation to their
Stakeholders
Yaroslavl State University
13 – 15 February 2005
Bill Gormley
Personal Introduction
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EFQM – Head of External Relations and Public
Sector
DWP (UK) Senior Civil Servant
University of Central Lancashire (UK)
Professional Advisor on Human Resource
Degree Course.
Fellow of the Chartered Institute for Personnel
and Development.
Fellow of British International Doctors
Association.
Bill Gormley - Head of External Relations and Public Sector
Presenting EFQM
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EFQM Explained
 14 Organisations
 Vision and Mission
 Current Members
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The Benefits
 Use of the EFQM Excellence Model
 Implementing Organisational Excellence
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University Stakeholders
 Policy & Strategy
 Excellence in Education
 Communities of Practice
Bill Gormley - Head of External Relations and Public Sector
Origins of EFQM
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To stimulate and, where necessary, to assist
management in adopting and applying the
principles of organisational excellence
To improve the competitiveness of European
Industry and to close the gap of competitiveness
between Europe and US/Japan
Supported by the European Commission in The
European Quality Promotion Policy
"the battle for quality is one of the prerequisites
for the success of your companies and for our
competitive success". - Jacques Delors, EC President
Bill Gormley - Head of External Relations and Public Sector
The Very Beginning
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Founded in 1989 by 14 leading European
organisations :
 BT plc
 KLM - Royal Dutch Airlines
 Robert Bosch GmbH
 Nestlé AG
 Bull SA
 Philips Electronics NV
 Ciba-Geigy AG
 Ing. C. Olivetti &
C.S.p.A.
 Dassault Aviation
 Renault
 AB Electrolux
 Gebr. Sulzer AG
 Fiat Auto Spa
 Volkswagen AG
Bill Gormley - Head of External Relations and Public Sector
Key Milestones
EFQM
Excellence
Model
launched
1989
1991
Creation of
Benchmarking
Services
1992
1995
First EQA
in Madrid
presented
by King of
Spain
Creation of
SME Award
with EC
support
1996
Creation of
Public Sector
Award with
EC support
Launch of
Excellence One
and Levels of
Excellence
1999
2001
Fundamental
revision of
Model
Creation of
Network of
National
Partners
Bill Gormley - Head of External Relations and Public Sector
present
Vision and Mission
Vision:
A world in which organisations in Europe excel
Mission:
To be the driving force for sustainable excellence in organisations in
Europe
Objectives:
A place to share, investigate and validate management
practices that make a difference
A variety of routes to business improvement and development
Recognition of progress in organisational excellence through
the EFQM Levels of Excellence
Bill Gormley - Head of External Relations and Public Sector
Who is using the Model?
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More than 20,000 organisations across Europe
60% of Europe’s largest 25 companies
9 of the 15 European companies in the FT’s 50 World’s
Most Respected Companies in 2002
More than 10,000 SMEs
20 out of the 50 Eurostock companies
 The EFQM
Excellence Model is a registered trademark of EFQM
Bill Gormley - Head of External Relations and Public Sector
Importance of Excellence
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EFQM-derived Common Assessment
Framework has been adopted by Public Sector
Fundamental Concepts
Bill Gormley - Head of External Relations and Public Sector
The Impact of Excellence
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Does Quality impact the Bottom-Line?
 Study shows that stock prices of award winners
increased by an average of 114% over a five-year
period
 Winners improved
sales by 69%, total
assets by 79%
 Award winners
outperformed
benchmarks on
operating income
by 56%
Source: Vinod Singhal, “TQM Boosts the bottom line”, April 2002
Bill Gormley - Head of External Relations and Public Sector
Essence - Excellence in Education
Understanding and systematically
managing all activities through key process,
and making decisions based on sound information
Developing, involving and
engaging staff, and having
shared values
Transparent and clear
leadership, with a
planning unit unity of purpose
Developing meaningful and mutually
beneficial relationships both
internally and externally
Having a clear focus on
the student, whilst considering
other stakeholder groups
Balancing and meeting the needs
of students, staff and others, through
developing appropriate indicators,
setting and tracking performance and
benchmarking
Considering the impact on the
local and wider society that
the planning unit makes
Managing, sharing and acting on
learning and experiences, making
changes which enable continuous improvement
Bill Gormley - Head of External Relations and Public Sector
Policy & Strategy
Excellent Universities implement their mission and
vision by developing a stakeholder focused
strategy that takes account of the educational
climate in which it operates. Policies, plans,
objectives and processes are developed and
deployed to deliver the strategy.
Quality in Education
Lloyds TSB
Bill Gormley - Head of External Relations and Public Sector
University Stakeholders
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Who are their stakeholders?
The identification of stakeholders includes:
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Pupils
Governors
Parents
Business
Authorities
Governments
Society
Understanding & Anticipating Stakeholders:
 Needs
 Expectations
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EFQM Award Winner 2003
 Runshaw FE College, United Kingdom
 The Runshaw Way
Bill Gormley - Head of External Relations and Public Sector
Stakeholders & Society
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Performance as a responsible citizen
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Involvement in the community
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Preventative measures to protect society and
the environment
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Preservation and Sustainability of resources
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Predicting future needs and expectations of the
stakeholders.
Bill Gormley - Head of External Relations and Public Sector
Meeting the needs
Meeting the needs of current stakeholders
without compromising the ability of future
generations to meet their own needs
EFQM Framework for Corporate Social Responsibility
Bill Gormley - Head of External Relations and Public Sector
Bill Gormley - Head of External Relations and Public Sector
• 1.3 billion people don’t have access
to drinkable water
• 4 billion people don’t have
sanitation
• 1 billion are undernourished
• 1.2 billion are illiterate (98% in
southern hemisphere, and two thirds
are women)
Bill Gormley - Head of External Relations and Public Sector
The Social Commitment of
Universities and their relation to their
Stakeholders
Yaroslavl State University
13 – 15 February 2005
Bill Gormley