TM producer www.bkm.rs

www.BelgradeBeerFest.com

 The most visited festival in southeastern Europe  The biggest beer festival in southeastern Europe  Entrance free of charge  Attractive location  Various music program  Wide range of foreign and domestic beer brands

BELGRADE BEER FEST 2003

21 – 24 August 2003 – 1 st Belgrade Beer Fest was held, Kalemegdan fortress, Belgrade  200.000 visitors in 4 days  21 beer brand  35 brand participants in total  34 music performances  108 published press articles

BELGRADE BEER FEST 2012

14 – 19 August 2012 - 10 th Usce Park, New Belgrade Belgrade Beer Fest was held,  700.000 visitors in 6 days  45 beer brands  65 brand participants in total  49 music performances  568 published press articles

NUMBER OF VISITORS

Number of visitors per year

1000000 900000 800000 700000 600000 500000 400000 300000 200000 100000 0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

NUMBER OF VISITORS IN BELGRADE, AUGUST

Belgrade domestic foreigners total 2003 18374 2004 16088 18175 36549 21173 37261 2005 50275 Number of tourists - August 2006 2007 2008 2009 12189 11610 9900 31445 2010 2011 29784 19238 2012 24018 21337 71652 27075 37264 30057 41667 27362 37262 32035 36267 41207 47033 63480 66051 60445 71051

DEVELOPMENT OF MANIFESTATION

The chart of segments development of Belgrade Beer Fest manifestation 2003-2012:

activity Number of days year 2003 4 220.000 Number of visitors Number of participants/ exhibitors Number of bands/ DJs 35 34 2004 4 300.000 39 38 2005 5 420.000 5 450.000 45 40 2006 52 42 2007 58 70 2008 5 550.000 5 650.000 65 44 2009 5 650.000 5 900.000 5 650.000 6 700.000

68 47 2010 70 40 2011 70 45 2012 65 49 Number of published articles 108 250 270 295 305 354 576 612 736 568 Festival website visits in July-August 50.000 80.000 120.000 140.000 165.000 190.000 200.000 615.000 400.000 475.000

CONSUMPTION OF BEER PER YEAR

*Values are in hl

BELGRADE BEER FEST BEER – FESTIVAL’S LABEL 2009

BEER FEST BEER – FESTIVAL’S LABEL 2010

BELGRADE BEER FEST 2010 SPECIAL GUEST   Dennis Wilcox – Professor of PR at San Jose University, California His book "Public Relations: Strategies and Tactics“, world wide known as a Bible of PR, is used in 350 Universities around the globe. In its last edition (2009) Professor Wilcox named Belgrade Beer Fest as a positive example of PR campaign, while in next edition photo of Belgrade Beer Fest will open the chapter of PR with case study included.

During his first visit to Belgrade Beer Fest, the professor was a special guest and speaker at the closing press conference of the festival, he gave very useful advices to PR team of the Belgrade Cultural Network, held a number of lectures to members of PR Society of Serbia for public relations. He spent great evenings at this festival.

BELGRADE BEER FEST 2012 SPECIAL GUEST Professor Dennis Wilcox held a presentation on theme: “The value of Festivals in the Economic Development and Branding of Serbia”.

 Once entrenched Festival makes a strong link between the country and the event.

 Festivals are the perfect opportunity to promote a country, city or local community outside the country, and the most striking example is the Olympics.

 Original offer makes distinction between festivals and it is the primary factor in creating a destination brand.

BELGRADE BEER FEST SOCIAL RESPONSIBILITY Festival’s social responsibility campaigns:  “I choose to recycle”  “Souvenirs for Belgrade baby club”  “Don’t drink and drive”  Against drug abuse  AIDS / STD awareness,…

BELGRADE BEER FEST SOCIAL RESPONSIBILITY I choose to recycle

BELGRADE BEER FEST SOCIAL RESPONSIBILITY Souvenirs for Belgrade baby club

BELGRADE BEER FEST SOCIAL RESPONSIBILITY Don’t drink and drive

BELGRADE BEER FEST SOCIAL RESPONSIBILITY Against drug abuse

MEDIA PARTNERS TV Stations:  RTS – National Broadcasting Company (like BBC in UK) with highest ranking´s on Serbian air  MTV Adria – Local MTV for the Balkan Region with coverage in 8 countries  TV PINK – national TV station, second biggest broadcaster in the country  TV AVALA – national TV station  STUDIO B – the biggest local TV in Belgrade And many others...

MEDIA PARTNERS Newspapers:  BLIC  24 Hours  DANAS  VREME  POLITIKA  VEČERNJE NOVOSTI ... And many others

BUSINESS PARTNERS

 Ball Packaging Europe  Apatinska pivara – member of StarBev group  Carlsberg Srbija  United Serbian Breweries – member of Heineken group  BIP  Coca - Cola

 Colliers International  Jat Airways – National Airline Company  MTS – Biggest Mobile Provider in the country  Mc Donald´s  NIS Jugopetrol  Dunav osiguranje

 Maxi  Hotel Continental Beograd  Grand kafa  UŠĆE SHOPPING CENTER  Beotelnet  Durex  Knjaz Miloš

 City Council of Belgrade  USA embassy in Belgrade highly supported “I Choose to Recycle” Belgrade Beer Fest campaign   British embassy in Belgrade highly supported “I Choose to Recycle” Belgrade Beer Fest campaign Ministry of Trade of Republic of Serbia  Ministry of Enviroment, Mining and Spatial Planning of Serbia  Ministry of Economy of Republic of Serbia  Tourist organization of Belgrade  Tourist organization of Serbia

TM producer www.bkm.rs

www.BelgradeBeerFest.com