Transcript Creating a presentation - Alzheimer Scotland

Dementia is Everyone’s Business
Building a Dementia Friendly Community
The Motherwell Story ……..So Far
Sandra Shafii – AHP Consultant in Dementia
Arlene Crockett – Locality Manager (Lanarkshire) – Alzheimer Scotland
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What do we mean?
A dementia friendly community is composed of
the whole community - shop assistants,
public service workers, religious groups,
businesses, police, transport and community
leaders - who are committed to work together
and help people with dementia to remain a
part of their community and not become
apart from it.
This involves learning about dementia and
doing very simple and practical things that
can make an enormous difference.
Motherwell Town Centre – Dementia Friendly Community
Why we got started
• Great fit with policy, strategy, focus on outcomes,
Charter of Rights, rehabilitative practice, recovery,
assets based approach, community capacity
• We asked people “Who and Where are important to
you?”
• Heard about importance of living well and living an
ordinary, everyday life
• North Lanarkshire Dementia Demonstrator Site
• 5 and 8 Pillars Model
• Knew there was work going on in UK, Europe and
beyond
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Motherwell Town Centre – Dementia Friendly Community
So what did we do?
• Recognised there was a whole lot of evidence
out there already… so let’s learn even more
by doing!
• Invited partners to form
a small steering group
• Got excited about the idea
• Identified Motherwell Town
Centre as our target area
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Motherwell Town Centre – Dementia Friendly Community
But why would
shops and
businesses even
be interested?
Motherwell Town Centre – Dementia Friendly Community
Compulsive viewing….
A Pinch from Sugar……
Motherwell Town Centre – Dementia Friendly Community
And a Dragon lesson!!!!
Designed campaign materials!
• Developed campaign materials, flyers, introduction letters,
information packs. – Our USP - Be the first!!!
• Approached Alzheimer Scotland for our “brand” – Brand
• Matching Alzheimer Scotland’s ambition to have Dementia
on the High Street – Credentials & Credibility
• “Dementia is Everyone's Business” - Customer Care
• “Everyone knows someone with dementia” – Relationship
• ‘Tips for Shops and Businesses’ - Quality product
• Developed our “commitment” format and Lanarkshire
Dementia Friendly Community board – Engagement &
Publicity (Win/Win)
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Motherwell Town Centre – Dementia Friendly Community
Launch day – 21 Sept 2012
Signed up 20
shops,
businesses and
organisations
World
Alzheimer's
Day
Motherwell Town Centre – Dementia Friendly Community
Sample Commitment
Supporting staff to receive practical advice and information about
dementia
Distributing “Tips for Shops and Businesses” information to all staff
Considering any simple changes that might make the environment more
dementia friendly
Displaying information about dementia and promotional materials such
as Help Line cards, posters and leaflets where practicable
Agreeing to work with Alzheimer Scotland and partners once/twice per
year to support the promotion of agreed campaigns.
Treating customers who may be living with dementia with understanding,
dignity and respect.
Motherwell Town Centre – Dementia Friendly Community
Are we making a difference?
• Over 800 people have received hints and tips
cards
• 500 people attended Football Memories Open
Day @ MFC
• Awareness sessions with 60 Motherwell Fire
Fighters To train the remaining North
Lanarkshire Fire Crews
• To train 20 Police Officers – Community Safety
• Motherwell Boots will issue Alzheimer Scotland
Helpline Cards in prescription bags where
appropriate
Motherwell Town Centre – Dementia Friendly Community
Are we making a difference?
• One local pub asked about safe drinking for older people
– Health Scotland
• We have been asked to do 4 Environmental Audits
• Libraries will offer events around the theme of dementia
• We will train around 12 - 15 in-store champions (MFC,
ADSA, Boots and Mobile Hairdresser)
• Engaged with Network Rail and Scotrail. Initial focus on
Motherwell with roll out to Edinburgh Waverley and
Glasgow Central
• Request from local church befriending group
• New Town Centre Planning – dementia friendly design
(Ravenscraig site)
Motherwell Town Centre – Dementia Friendly Community
Are we making a difference?
ASDA staff members had to empty the Dementia Cafe
box three times, adding that the project has received
the highest ever number of votes for any group during
the poll’s one year history.
Motherwell Town Centre – Dementia Friendly Community
Award winning!!
COSLA Excellence Award 2013 One to Watch - Winners
MJ Local Govt Achievement Awards 2013 Delivering Better
Outcomes – Finalist
Motherwell Town Centre – Dementia Friendly Community
How can we ensure Dementia
continues to be Everyone’s Business….
• 1st Anniversary celebration and sharing
experience – Sept 2013
• Revisiting baseline surveys, measuring success
(timing aligned to evaluation of the NL Dementia
Demonstrator Site in September 2013)
• Mystery Shopper - SDWG
• Extending work in Motherwell Town Centre
• Roll out to all NL Town Centres as part of the
RCOP agenda (community capacity building)
• Next steps….public transport, faith communities,
post office, 4 GP Practices ………
Motherwell Town Centre – Dementia Friendly Community
In the words of Winston Churchill….
This is not the end
It is not the beginning of the end
It is the end of the beginning
Motherwell Town Centre – Dementia Friendly Community