Transcript Beauty is in the Eye of the Beholder: Is Colorism Relevant?

Beauty is in the Eye of the Beholder: Is
Colorism Relevant?
Ivory Brown & Cierra Parker| Leslie V. Collins, PhD. | Fisk University
Project Overview
• Colorism is an intra-racial discrimination based on skin
color (Thompson and Keith, 2001).
Independent Variable:
Dependent variable:
Colorism
Self-Esteem
• Understanding its dynamics and consequences is
important because it helps to understand how prejudice
amongst African Americans can impact them
individually and collectively. Specifically, we can discern
whether and how intra-group discrimination such as
colorism influences individual self-esteem in the African
American community.
The purpose of this study is to investigate the relationship
between colorism and self-esteem in young adults who
identify as Black or African American. Using a correlational
design we will compare participants scores from the
Implicit Associations Test (IAT) and an self esteem survey to
make determinations about the following:
• Respondents scores on a selfesteem questionnaire
• Respondents’ Scores on the
Implicit Associations Test
• (YOU MAY WANT TO DESCRIBE
THIS TEST. WHAT DOES IT
MEASURE AND HOW)
• Respondents’ Self report
regarding their skin tone, hair
texture (DESCRIBE THESE
QUESTIONS)
Expected Results
Based on the review of literature, hypothesis 1 is proven to be true.
Hypothesis one states that majority of the sample population would
prefer light skin, non kinky hair textured women and view them as more
attractive.
Based on the review of literature hypothesis 2 is proven to be true.
Hypothesis two states that majority of the sample population that relates
to having a darker skin tone would have low self esteem.
Targeted Participants
Conclusion
 (HOW MANY ARE YOU HOPING TO GET) African AmericanS
 GENDER Males and Females
Conclusion is pending due to research currently being conducted.
Acknowledgements
 VARIED phenotypes
We would like to give a special thanks to our research supervisor Dr. Leslie
V. Collins for her support in developing this study. We would also like to
thank the Fisk University Psychology Department for extending the
opportunity to us based upon simply the idea and not yet a project. Their
belief in us allowed us to develop a great experiment and by the end of
the semester we shall see great results.
 AGES 18 and 25
 UNDEREGRADUATES AT LOCAL UNIVERSITY
Research Questions and Hypothesis
Hypothesis 1: African American’s who are considered light
skinned are preferred in terms of attractiveness.
Works Cited
Procedure
Question 1:
Step 1
Step 2
Step 3
http://classconnection.s3.amazonaws.com/192/flashcards/2891192/png/implici
t_association_test1363111715331.png
http://lanewarrior.com/wp-content/uploads/2012/02/skins.jpg
Question 2:
Hypothesis 2: Dark skinned African Americans have lower
self esteem>
Participants will
perform an
Implicit
Associations Test
(IAT) on skin tone
Participants will
participate in a
Phenotype
Preference and
Self Esteem Survey
http://api.ning.com/files/cJXr*vjqbbwsIC0NtwvL1BzrdDoE0xSnucCrLN*D*ZbhLK
o7oBraMJz2lUoboDmqtEJ8UUj7VM7DnANwQ5KhllUWCa9MwLF/AreYouOkayWithBeingADarkSkinWomanDivaWhispers.jpg
http://personality-testing.info/tests/RSE.php
http://www.counseling.ufl.edu/cwc/uploads/docs/Sorensen_SelfEsteem_Test.pdf