Transcript Planning – deciding what work will be done and how it will

Target Market – a specific
group of customers that a
business aims its products at
Objective: Select Target Market
Segment
Target
Position
http://www.segmentationstudyguide.com/understanding-marketsegmentation/reasons-to-use-market-segmentation/
http://www.netmba.com/marketing/market/target/
http://catalog.flatworldknowledge.com/bookhub/2030?e=fwk-133234-ch02_s05
http://plantsforhumanhealth.ncsu.edu/extension/marketready/pdfsppt/business_development_files/PDF/estimating_market_potential.pdf
http://businessbuilding.com.au/certification/unit/19