CIS-Center for International Studies
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Transcript CIS-Center for International Studies
Center for
International
Studies
Annual Report for our Overseas Partners
Overview of Presentation
Five Year Review of CIS
Enrollment trends and projections
Marketing plan for study abroad
Marketing plan for full degree
Q&A
Where We’re At Now…..
Over 850 alums from 300
institutions
Enrollments ↑ Avg of 50%
Increase in partners
New locations
CIS Enrollments Since 2000
300
250
200
Full Degree
150
Summer
100
Semester/Year
50
0
2000
2001
2002
2003
2004
Where are our programs?
4%
7%
Australia
New Zealand
7%
41%
16%
Ireland
Italy
England
Scotland
7%
3%
Spain
15%
Sweden
Where do our students go?
6%
6%
Australia
New Zealand
11%
32%
Ireland
Italy
England
Scotland
22%
11%
6%
6%
Spain
Sweden
Where we’re going……
500
450
400
350
300
250
200
150
100
50
0
Full Degree
Summer
08
20
07
20
06
20
05
20
04
20
03
20
02
20
01
20
20
00
Semester/Year
How we’re going to get there
CIS Staff
Study Abroad Marketing
Full Degree Marketing
Full Degree: 2005 Marketing Plan
Where students find us
Inquiry Sources - Total
Inquiry Sources – Applicants
1%
10%
1%
0%
1%
6%
7%
3%
Partner Uni Referral
U.S. Uni Referral
Web Search Engines
Grad Fairs
Student Referral
88%
83%
Full Degree: 2005 Marketing Plan
Overview
Increase conversion yield
Find innovative ways to reach potential postgrad students
Increase outreach to undergrads
Work with partners to promote academic
specialties
Full Degree: 2005 Marketing Plan
Conversion
Need better communication between student
and overseas uni
Assign staff and/or current student
Communication plan
–
–
CIS
Overseas Uni assistance
Full Degree: 2005 Marketing Plan
Affiliation with CIS
Free advertisements:
–
CIS Website
–
Monthly Newsletter
–
Full degree guide
The Graduate Market
2000-01 – 1.24 million bachelor degrees earned in
U.S.
2012-13 – projection is 1.5 million bachelor degrees
earned
2000-01 – 468,000 master’s degrees earned
2012-13 – projection is 556,000 master’s degrees
earned
Amount going overseas?
–
AEI, British Council, Trade NZ, Ireland
*Stats from National Center for Education Statistics – http//:nces.ed.gov
Full Degree: 2005 Marketing Plan
Postgraduate – Gradschools.com
Hompage feature
Results
Recommendations
Full Degree: 2005 Marketing Plan
Postgraduate
Individualized Programs
Tool for faculty to market
Package of products
Full Degree: 2005 Marketing Plan
Undergraduate/Postgraduate - Prospector
Student Prospector
Newsletter feature
Ability to reach only those
interested in going
overseas
Target by a variety of
ways
The Undergraduate Market
Market Size – 3 million graduates in 2005
Market Growth – 3.17 million by 2013
Students going abroad?
–
–
–
–
AEI – estimates 2000 total undergrad/grad
British Council -2000/year
Trade NZ - ???
Ireland-???
*Stats from National Center for Education Statistics – http//:nces.ed.gov
Full Degree: 2005 Marketing Plan
Undergraduate - NACAC
Different from NAFSA
Expectations
Results
News from AEI
Recommendations for
2005
Full Degree: 2005 Marketing Plan
Undergraduate – College Guide
College Guide
Reaches top high
school students at
their home
Online is key
Results
Recommendations
Full Degree: 2005 Marketing Plan
Undergraduate
Mailings
With CIS
–
–
–
Boarding Schools
Independent Counselors
Other
On your own with mention of CIS
Full Degree: 2005 Marketing Plan
Undergraduate
Individualize Visits/Tours
Results from this year
Recommendations
Have a Great Conference!