Transcript CIS-Center for International Studies

Center for
International
Studies
Annual Report for our Overseas Partners
Overview of Presentation

Five Year Review of CIS

Enrollment trends and projections

Marketing plan for study abroad
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Marketing plan for full degree

Q&A
Where We’re At Now…..
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Over 850 alums from 300
institutions
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Enrollments ↑ Avg of 50%
Increase in partners
New locations
CIS Enrollments Since 2000
300
250
200
Full Degree
150
Summer
100
Semester/Year
50
0
2000
2001
2002
2003
2004
Where are our programs?
4%
7%
Australia
New Zealand
7%
41%
16%
Ireland
Italy
England
Scotland
7%
3%
Spain
15%
Sweden
Where do our students go?
6%
6%
Australia
New Zealand
11%
32%
Ireland
Italy
England
Scotland
22%
11%
6%
6%
Spain
Sweden
Where we’re going……
500
450
400
350
300
250
200
150
100
50
0
Full Degree
Summer
08
20
07
20
06
20
05
20
04
20
03
20
02
20
01
20
20
00
Semester/Year
How we’re going to get there

CIS Staff

Study Abroad Marketing

Full Degree Marketing
Full Degree: 2005 Marketing Plan
Where students find us
Inquiry Sources - Total
Inquiry Sources – Applicants
1%
10%
1%
0%
1%
6%
7%
3%
Partner Uni Referral
U.S. Uni Referral
Web Search Engines
Grad Fairs
Student Referral
88%
83%
Full Degree: 2005 Marketing Plan
Overview
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
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Increase conversion yield
Find innovative ways to reach potential postgrad students
Increase outreach to undergrads
Work with partners to promote academic
specialties
Full Degree: 2005 Marketing Plan
Conversion



Need better communication between student
and overseas uni
Assign staff and/or current student
Communication plan
–
–
CIS
Overseas Uni assistance
Full Degree: 2005 Marketing Plan
Affiliation with CIS

Free advertisements:
–
CIS Website
–
Monthly Newsletter
–
Full degree guide
The Graduate Market
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2000-01 – 1.24 million bachelor degrees earned in
U.S.
2012-13 – projection is 1.5 million bachelor degrees
earned
2000-01 – 468,000 master’s degrees earned
2012-13 – projection is 556,000 master’s degrees
earned
Amount going overseas?
–
AEI, British Council, Trade NZ, Ireland
*Stats from National Center for Education Statistics – http//:nces.ed.gov
Full Degree: 2005 Marketing Plan
Postgraduate – Gradschools.com



Hompage feature
Results
Recommendations
Full Degree: 2005 Marketing Plan
Postgraduate

Individualized Programs

Tool for faculty to market

Package of products
Full Degree: 2005 Marketing Plan
Undergraduate/Postgraduate - Prospector
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
Student Prospector
Newsletter feature
Ability to reach only those
interested in going
overseas
Target by a variety of
ways
The Undergraduate Market



Market Size – 3 million graduates in 2005
Market Growth – 3.17 million by 2013
Students going abroad?
–
–
–
–
AEI – estimates 2000 total undergrad/grad
British Council -2000/year
Trade NZ - ???
Ireland-???
*Stats from National Center for Education Statistics – http//:nces.ed.gov
Full Degree: 2005 Marketing Plan
Undergraduate - NACAC
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Different from NAFSA
Expectations
Results
News from AEI
Recommendations for
2005
Full Degree: 2005 Marketing Plan
Undergraduate – College Guide
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College Guide
Reaches top high
school students at
their home
Online is key
Results
Recommendations
Full Degree: 2005 Marketing Plan
Undergraduate


Mailings
With CIS
–
–
–

Boarding Schools
Independent Counselors
Other
On your own with mention of CIS
Full Degree: 2005 Marketing Plan
Undergraduate

Individualize Visits/Tours
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Results from this year

Recommendations
Have a Great Conference!