Transcript Datamax H-Class Series Launch

Sales
Presentation
Q4 2007
Datamax Corporation
Orlando, FL USA
Agenda
What’s new ?
Benefits of the
Competitive review and positioning
Top 10 reasons to sell the
Tour & technical specifications
2
What’s New?
Introducing the new
What’s New?
Compact industrial-strength barcode label
& RFID printers
 The best performance & features
for the price
 The most elegant design
 The best warranty in the business
 New name –
= More Opportunities
4
Benefits of the
new M-Class
Benefits of the
Why end-users will need it
 The best features & performance for the price
 Reliably Fast! 24% faster than “Z” competition
 Lowest cost to own!
 Proven M-Class durability
 Modular design for easy service
(if it’s ever needed!)
 Field flexible! Easily installed media
handling & connectivity options
 Configure, customize and control
your printer with ease by using the
exclusive MCL-Collection.
6
Benefits of the
Why end-users will need it
 The most elegant industrial design
 Simplified features in an updated design
 Compact and intuitive
 A logical and inviting user interface
 The best warranty
 Double the warranty of competition
7
Benefits of the
Why end-users will need it
Stretches the dollar!
Combines the fastest processors with the easiest-to-use interface saving time for
operators & IT maintenance.
It screams!
Independent tests prove the M Class Mark II is up to 24% faster than the
competitor’s entry point to metal printers. Its compact size is 30% smaller than
its closest competitor, so it fits where you need it to fit.
It saves!
It takes less time to service, saving your people
time to run, adjust, maintain and replace components
(if you ever need to). It also gives you the Datamax
exclusive MCL intelligence, allowing you to eliminate
PC’s from your network.
It’s the compact, industrial strength, metal barcode label
printer that you can’t afford not to choose.
8
Competitive
Analysis
Competitive Differentiators
 A large, well lit 128 x 64 graphics LCD display
 IntelliSEAQ™ Intelligent printhead
 Longer lasting printheads
 Only RFID offering in either UHF or HF in its class
 Best warranty in the industry:
 2 year warranty on the printer
 1 year warranty on the print head
 Compact industrial strength
 Modular design
10
Competitive Comparison
S4M
Price
List $1145
Print Speed 6ips
TT
TT option
Memory
8MB Ram/4MB Flash
Comms
Serial/Parallel/USB
M-4206 Mark II
List $1145
6ips
TT option
8MB RAM / 4MB Flash
Serial/Parallel/USB Std
Display
GUI
Cover
Wireless
Ethernet
RFID
Cutter
Rewinder
Language
128 x 64 graphics LCD
3 button/3 LED
Metal cover
Wireless option
Ethernet option
No RFID
Cutter option
4" rewind
PLZ
IntelliSEAQ
MCL
11
2 x 14 LCD display
Metal cover
Wireless option
Ethernet option
No RFID
No Cutter
No Rewind
Z4M Plus
List $1695
10ips
DT/TT Standard
8MB RAM/4MB Flash
Serial/Parallel
No USB available
2 x 16 LCD display
Metal cover
Wireless option
Ethernet option
RFID option
Cutter option
Rewind option
M-4210 Mark II
List $1495
10ips
TT option
16MB Ram / 8MB Flash
Serial/Parallel/USB Std
USB Host Option
128 x 64 graphics LCD
3 button/3 LED
Metal cover
Wireless option
Ethernet option
RFID Option (UHF/HF)
Cutter option
4" rewind
PLZ
IntelliSEAQ
MCL
Datamax beats Zebra
M-4206
 All gear driven
 Easy replacement of all wear
items





Intelligent printhead
Cost-effective printhead
Supports CSI and CSO
Offers a cutter option
Longest printer warranty with
2 years
 Fastest time to first label out
at 2.5 seconds - 19% faster
12
S4M
 Platen roller driven by belt
 Difficult to replace wear
items (platen roller and belt
driven components)
 Standard printhead
 More expensive printhead
 Only supports CSO
 No cutter option
 Only offers a 1 year printer
warranty
 Takes 3.1 seconds for first
label out
Datamax beats Intermec
M-4206
 Standard easy-to-use LCD
graphics display
 Intelligent printhead
 Wider print width of 4.25”
(108mm)
 Cost effective printhead
 Longest printer warranty with
2-years
 1 year warranty on printhead
13
PD41
 No front panel display
for user to operate
 Standard printhead
 Print width maximum of 4.09”
(104mm)
 More expensive printhead
 Only offers a 1-year printer
warranty
 90 day warranty on printhead
Datamax beats Zebra
M-4210
 All gear driven
 Standard 16MB RAM / 8MB Flash
 Over 30% smaller (by volume)
than Zebra
 Intelligent printhead
 Cost effective printhead
replacement
 Wider print width of 4.25”
 Supports CSI and CSO
 Offers the longest printer warranty
at 2 years
 Fastest print of 200 labels at 2
minutes 4 seconds – 38% faster
14
Z4MPlus
 Platen roller driven by belt
 Standard 8MB RAM / 4MB Flash
 Larger/bulkier printer than Datamax
 Standard printhead
 More expensive printhead
replacement
 Print width of only 4.09”
 Only supports CSO
 Only offers a 1 year printer
warranty
 Printing of 200 labels takes 2
minutes 40 seconds
Datamax beats Zebra
M-4210
ZM400
 All gear driven
 Platen roller driven by belt
 Intelligent printhead
 Standard printhead
 Cost effective printhead
replacement
 More expensive printhead
replacement
 Wider print width of 4.25”
 Print width of only 4.09”
 Over 30% smaller than Zebra
 Bulkier than Datamax
 Longest printer warranty with
2- years
 1-year printer warranty only
15
Positioning
Competitive Positioning – Best Value
ZM400
PRICE
Z4M
S4M
M-4206
PD 41
PERFORMANCE
17
M-4210
Beats the Competition!
 Highest level of ruggedness & reliability, period!
 Most elegant industrial design
 Best features & performance for the price
 Broadest communications support
 Best warranty in the industry
18
Top 10 Reasons
to sell !!
Reasons to Sell
1. The industry’s best value
2. The Datamax team works harder for the customer than any other
manufacturer in the industry
3. Compact, industrial strength printer offers rugged & accurate performance
4. Best warranty
5. Reduced total cost of ownership for your customer
6. Easy competitive printer replacement to open new opportunities
7. Integrated advanced RFID option
8. Breadth of product configurations
9. IntelliSEAQ™ Intelligent Printhead
10. The lowest cost offering for MCL, the platform for
your unique printer-based applications
20
Reasons to Sell
1. Industry’s best value
 Feature Rich
 High Performance
 Low Price
 Configurable – Only pay for the
features you need
21
Reasons to Sell
2. The Datamax team works harder for
the customer than any other manufacturer
in the industry
 Offers the best relationship with our partners
 More responsive to our partners needs over the competition
 The sales team is empowered to act!
 More flexible & agile with all resources
 A Willing Sales team & support
of the entire company
 We do whatever it takes to
ensure customer satisfaction!
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Reasons to Sell
3. The Compact, industrial strength printer
 Rugged & reliable performance
 Most modern & elegant industrial design
 Solid cast metal chassis with durable steel cabinet
 Compact design when space is a consideration
 Single frame design replaces center base &
back plate providing increased printer stability
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Reasons to Sell
4. Best warranty
 We cover you!
2 year/50KM limited mechanical warranty on the printer
 Administration is easy because it’s easy to fix
 1 year or 1 million linear inch/25KM warranty
on the IntelliSEAQ™ printhead
24
Reasons to Sell
5. Reduced total cost of ownership
 Modular design for ease of servicing key components
 IntelliSEAQ™ provides intelligence that
extends the life of your printhead
 Easy loading printhead opens at a full 90 degree
angle to support quick side loading of
labels & ribbons
25
Reasons to Sell
6. Easy to replace Competition
 PL-Z printer command language emulation standard on all printers
 Allows easy replacement of Zebra printers without time
consuming reprogramming
 Supports both coated-side-in &
coated-side-out
26
Reasons to Sell
7. Integrated Advanced
RFID Option
 Strategically placed antenna provides optimum
performance & accuracy
 Quick & easy calibration of tags for
precise print positioning & encoding
 Supports either UHF or HF requirements
27
Reasons to Sell
8. Breadth of Product Configurations
 Multiple communications offering with parallel, serial,
USB, low cost internal LAN, wireless & USB host
 Easy to configure field installable
options for future applications
 LCD graphical display
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Reasons to Sell
9. IntelliSEAQ™ Intelligent Printhead
 Maintains highest standards in printhead control
 Lowers your printhead costs!
 Monitors and Stores valuable data that
 Optimizes print quality
 Reduces Downtime
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Reasons to Sell
10. The lowest cost offering of MCL,
the platform for your unique printer
based applications
Put the MCL-Collection to work for you!
 Customize your printer with ease and
without the need for dedicated PCs or
even a network connection with
MCL Designer or 123Print.
 Configure, supervise and eliminate costly
downtime with DMX-Net Mobile.
30
Tour &
Technical
Specifications
Tour
Large viewing window
Industrial metal cabinet
128 x 64 graphic LCD
available exclusively on Datamax printers
Operator control panel
32
Tour
Magnetic head-up latch
Die-cast aluminum uni-frame
Label supply hub
Fan-fold media slot
IntelliSEAQ™ printhead
available exclusively on Datamax printers
33
Tour
Parallel port
USB port
Serial port
Power connection
34
Tour- Connectivity
Optional
communication cards
Wireless Ethernet
Wired Ethernet
USB Host (M-4210)
35
Feature Comparison
Price
Print Speed
TT
Memory
Comm
Display
GUI
Cover
Wirelss
Ethernet
RFID
Cutter
Rewind
Language
36
Old M-4206
M-4206 Mark II
Old M-4208
List $1195
6ips
TT option
4MB Ram/2MB Flash
4 MB optional Flash
Serial/Parallel/USB Std
Not Available
3 button/3 LED
Not Available
Plastic/Metal cover
Not Available
Ethernet option
No RFID
Cutter option
Rewind option
Not Available
Not Available
List $1145
6ips
TT option
8MB RAM / 4MB Flash
4MB optional Flash
Serial/Parallel/USB Std
Not Available
128 x 64 graphics LCD option
3 button/3 LED
Metal cover
Wireless and Internal LAN option
Internal LAN option
No RFID
Cutter option
4" rewind
Not Available
PLZ
IntelliSEAQ
MCL
List $1495
List $1495
8ips
10ips
TT Option
TT option
8MB RAM/2MB Flash 16MB RAM / 8MB Flash
6 MB optional Flash
64MB optional Flash
Serial/Parallel/USB Std Serial/Parallel/USB Std
Not Available
USB Host Option
2 line LCD Display
128 x 64 graphics LCD option
3 button/3 LED
3 button/3 LED
Metal cover
Metal cover
Not Available
Wireless and Internal LAN option
Ethernet option
Internal LAN option
No RFID
RFID Option (UHF/HF)
Cutter option
Cutter option
Rewind option
4" rewind
Not Available
USB Host Option
Not Available
PLZ
Not Available
IntelliSEAQ
MCL
MCL
M-4210 Mark II
New M-4206
New Standard Features
 Enhanced electronics – higher performance - 19% faster
than competition
 128 x 64 LCD graphics display (3 button available)
 8MB RAM – 4MB Flash standard
 IntelliSEAQ™ printhead
 PL-Z emulation
 Metal cover
 Serial/Parallel/USB
 CSI and CSO

$1145 New price!
37
New M-4206
Options
 Internal Ethernet option
 Wireless LAN option
 Internal rewind option
 Peel-and-Present option
 Cutter option
 MCL option
38
New M-4210
New Standard Features
 Enhanced electronics – higher performance
 128 x 64 LCD graphics display (3 button available)
 16MB RAM – 8MB Flash standard
 IntelliSEAQ™ printhead
 PL-Z emulation
 Metal Covers
 Serial/Parallel/USB
 CSI and CSO ribbon
 $1495 Better Value!
39
New M-4210
Options
 Internal Ethernet option
 Wireless LAN option
 USB host option
 RFID UHF/HF option
 Internal rewind option
 Peel and Present option
 Cutter option
 64 MB optional Flash
 MCL option
40
Value Add
 Reduced downtime :
 Easy access printhead & TOF sensing
 450M ribbon length
 Competitive replacement :
 Supports both ribbon with ink CSI or CSO
 Emulation packages
 Total cost of ownership :
 Modular design
 Easy replacement of parts
41
Thank You!
42