mc2 Technology in the U.S.

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Transcript mc2 Technology in the U.S.

For the First By the Best!

Be the Best You Can Be!

Lim, Young Hyun President & CEO [email protected]

82-2-586-6871 Linda Samuels President & CEO [email protected]

617-908-9660 Present on July 23, 2005, in Seoul, Korea

Old Science, New Technology:

Use of mc

in Boston, New England, and the USA

안녕하세요

Good Afternoon!

An yong Hase yo

처음 뵙겠습니다

How do you do?

Chu Eum Byo Ke Sep Mi Da

呈公唱付

澜

俊甸

绢

夸

! I like it here very much!

Jeo Nen Seoul (Korea) Eul Mae Wood Joa hap Mi da 저는 Linda 입니다 My name is Linda.

Jeo Nene Linda Yip Mi Da

Our Vision: Integration

the mc

– a shared technology

Korea/USA eastern/western right brain/left brain girls/boys teachers/students body/brain rich/poor

Finding the mc

Researching Learning and the Brain

 Atwater, F. (1997).

Inducing altered states of consciousness with binaural beat technology

. The International Association for New Science. Retrieved on March 26, 2002, from http://brain.web-us.com/inducing.htm

 Bodnar, D. and Bass, A.. (1997).

Temporal coding of concurrent acoustic signals in auditory midbrain

. The Journal of Neuroscience. 17(19). 7553 7564.

 Critchley, M. and Henson, R.A. (Eds). (1977).

Music and the Brain

London: William Heinemann Medical Books Limited.  Edrington, D. (1985).

Binaurally phased sound in the classroom

. The Monroe Institute. Tacoma, WA.

 Foster, D.S. (1990).

EEG and subjective correlates of alpha frequency binaural beat stimulation combined with alpha biofeedback

. Hemi-Sync Journal. VIII(2). 1-2.

 Hutchinson, M. (1994).

Mega Brain Power: Transform Your Life With Mind Machines and Brain Nutrients

. Hyperion.

Old Science: Brain Wave Frequencies

Discovered by H.W. Dove, a German scientist, in 1839 •Neuroplasticity for neuronal processing •Unconscious access •Retention of learned material •Increased creativity •Relaxation •Superlearning •Concentration and alertness •Cognition

Research and Testing

Researching the mc

2  mc 2 Brain Science Technology  Daeyang’s scientific research in Korea and China  The Science of Learning Center’s research using the mc 2  Students, The Science of Learning Center, June 2003 – Present  National Unschooling Conference, August 2004  National Association of Biology Teachers, November 2004  Suffolk University, Fall 2004 – Spring 2005

Daeyang’s Research in Korea

 Koh, Young-Hee. (1992).

Effects of mc 2 relaxation system on tension and study ability

. A-JU University. Scientific Genius Research, 1(1), 47-59.  Lim, In-Jae; Moon, Yong-Lyn; Hong, Sung-Dong; and Ha, Kyung-Ah. (1994).

Experiment on the effect of the academic program of mc 2

. Seoul National University.  Lee, Kyung-Sub. (1996).

Effects of relax therapy on change of facial temperature

. Kyung Hee University.  Kim, Soo-Yong. (1998). (KAIST).

Can an alpha-induced stimulated enhance a memory process in the brain?

Korea Advanced Institute of Science and Technology

Daeyang’s Research in China

 Qin, Ding-Xue; Qiu, Zhang-Zhong; and Chin, Ming-Kai. (1998).

The important of reducing mental fatigue and improving the imagination ability of excellent athletes

. National Research Institute of Sport Science, China.  Chan, Ying-Heng; Mao, Meng-Qing; Chin, Ming-Kai; Mei, Zhao-Zheng; Qin, Zeng-Xiu; et al. (1998).

Research on how the mc 2 study works to effect the attention of students

. Asian-South Pacific Association of Sports Psychology. Beijing Normal University Psychology Department.

The mc

: New Technology

 What is the mc 2 ?

 Revolutionary sound and light technology  Reduce stress  Increase concentration  Integrate left/right brain functioning  Maximize focus and learning  Improve efficiency and productivity  How does the mc 2 work?

 Stimulates adaptation of brain  Introduces ever-lower sound and light frequencies  Produce entrainment at ever-higher functional levels  Encourages brain neuroplasticity

Collaboration with Suffolk University

  Entrepreneurial classes at Sawyer School of Management  Professor Charles Mambula, Ph.D. Studied mc 2 - research, marketing, competition, funding, advertising  September 2004 – June 2005  Students in Free Enterprise (SIFE)  Researched mc 2 efficacy  5 trials were conducted  26 students participated  Competed against 20 universities  Trophy winner

Concentration Trials: mc

2 (Program 1)  73% increased math score  42% increased Simon score  47% decreased blood pressure  47% decreased heart rate

Concentration Trial Results

80 70 60 50 40 30 20 10 0 Simon Increase HR Decrease

Variables

BP Decrease Math Increase

Relaxation Trials: mc

2 (Program 2)  43% increased math score  43% increased Simon score  29% decreased blood pressure  43% decreased heart rate

Relaxation Trial Results

50 40 30 20 10 0 Simon Increase HR Decrease BP Decrease

Variables

Math Increase

and Be the Best You Can Be!

Testing and Distribution in the USA

USA Market Share

 Market Size Estimation  Potential customers: 1,512,000  K-12 Students 53,767,000  Target population awareness rate: 25%  Rate of interest: 45%  Purchase rate: 25% (Population x Awareness rate x Interest x Purchase Rate)  Potential Sales  1,512,000 x $278/each = $420,475,000