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RURAL BPO
The Way forward for BPO Organizations
Introduction

The Government of Tamil
Nadu is planning to bring out
a Rural BPO Policy in order to
promote BPO companies to
setup their operations in rural
parts of Tamil Nadu.

This is part of the Government Initiative to
take the BPO Industry to the rural Tamil
Nadu.

It is imperative to understand that in
several parts of the world and in India the
presence
of
Industrial
Units
in
close
proximity with academic institutions has led
to growth in the Industry and the local
Economy.
Objective – Rural BPO

Promote Tamil Nadu as a favored IT / ITES Destination

Employment Generation

Create an eco system in rural Tamil Nadu

Reduce Cost of BPO Operations
Moving to Tier II and Tier III locations for Inclusive Growth
Tamil Nadu – A Destination

Knowledge Pool Availability

Infrastructure

Social and Living Environment

Business Environment

Excellent State Government Support

Low Cost of Operations
The growth of ITES in rural areas will lead to an all around eco system growth
which will favor the local economical growth.
Role of ICTACT

The Govt. of Tamil Nadu and the Industry bodies like
Industry
NASSCOM, through ICT Academy of Tamil Nadu
(ICTACT) will play an active role to help the BPO
Companies to setup their facilities in the Rural Areas.
Governm
ent
Academia
Inviting BPO Companies
Be part of a revolution

Setting up of Rural BPOs is no longer being perceived as
just corporate social responsibility. These are viable
businesses.

These BPOs can provide both voice and non-voice
processes like data entry, email responses, document
checks, data , bill processing, customer support etc.
Inviting BPO Companies
Be part of a revolution

Reduce the operations cost through employing low cost
manpower available in the rural areas

Ensure Lower employee attrition levels

Expand to newer avenues of Business
“80% of Incremental growth shall come from untapped markets” – NASSCOM 2020
The Advantages
The
advantages
to open units
in small
towns are
critical, as
the business
margins are
growing
thinner.

Cost benefit, - Lower Manpower recruitment cost, training
costs, overheads etc.

Availability of right manpower at appropriate costs.

Enables to expand to newer avenues of business and build
new business models.

Own the process and ensure the quality
The Proposition
ICTACT will enable you to participate in the REVOLUTION
The Value Proposition
To setup a Rural BPO Unit, ICTACT will help BPO Companies in
:
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




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Identifying appropriate Space in a right Institution
Electricity
Internet Connectivity
Local Support
Support in Recruitment
Support in training the local resources
Capital / Training Subsidy from Govt.
Identification
of Right
Insitution
Support in
Recruitment
Support in
training
Continues
Coordination
Liasioning
with College
and Govt
Local Govt.
Support
The Value Proposition
What you need to Do ?

Create the IT Infrastructure required at the
provided space

Create initial set of Resources

Start your business
LET US BE A PART OF THE REVOLUTION
Corporate Interested in participating shall contact
Mr.B.Anbuthambi DGM Corporate & Government Initiatives, ICTACT
[email protected] – 044 4290 6800