Transcript Raleigh B2B Website - Lawson User Association

Raleigh B2B Website
A Real-Time Website Accessing Movex
Barrie Timson
Systems Manager
Movex Platform
• Movex 12.5 RPG
• AS400 iseries 270
• IBM OS 5.3
Business Requirement
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Competitors were there already
Our call centre of 12 order take staff =business cost
Wish to improve customer service
Reduce waiting times for representative
Solutions Considered
• Movex Webshop Module
• ISP-based
• MRC
Reasons For Selecting MRC
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Lower Cost
Greater Flexibility
Implementation timescales
iSeries-Specific Solution
Experience of Movex
No iSeries upgrade required
Initial Requirements – Phase 1
Must have Raleigh look & feel
Real-time Movex-based pricing
Real-time Stock Availability
Real-time order entry to Movex
Add-on selling
- Mixed Qty discounts, Qty thresholds
•Security
-To specific product lists
-To see prices
-To place orders
• Multiple ways to add to basket(Quick Order,
Product Search, File Upload (Epos)
• Account & order history details
•Volumes: 2,000 Customers
Product Range 9000 parts & 1100 bikes
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Initial Requirements – Phase 2
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New Raleigh graphics – look & feel
EPOS upload
Improved product searches
Better navigation
Promotional activity
Increased use of graphics
Favourites capability
Version 1 – 3 Years Ago
• Good Functions
• But Looks Tired
Version 2 – March 2010
• Same
Underlying
Functions
• New Look
& Feel
• New Functions
Hardware Set-up
iSeries
Movex V12.5
OS400 V5R3
F
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ISP
Blade
Server
Windows Server 2008
Apache Tomcat
MRC m-Power
JDK 1.6
Initial Screen
• Secure Log-On
• Different user
levels:
Payer/Branch
Home Page
• Header-Menu
• Side-Menu
• Main Body
Adverts
Product List Pages
• Dynamic Filter
• “Your Price”
• Stock
Availability
• More Details
• Prices On/Off
• Printer-Friendly
• Images
Product Detail Pages
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Images
Qty Discounts
Mxd Qty Disc’s
Alternate Items
Related Items
Shopping Basket - 1
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Qty Discounts
Mxd Qty Disc’s
Checkout
Del. Charges
Shopping Basket – Delivery Charge Calculation
• Complex
Calculations
• Uses Movex
Data
• Also
Uses MRC
Data Tables
Quick Order Entry
• Direct to
Basket
Quick Search
• Searches Only
“Your” Items
Shopping Basket Upload – Browse
• From EPOS
Systems
• Or From .XLS
Shopping Basket Upload - Results
• Item Checks
• Qty Changes
Shopping Basket Upload - Proceed
• Add Valid
Lines to
Basket
Checkout – Screen 1
• Multiple
Delivery
Methods
Checkout – Screen 2
• Address info
• PO #
• Send to
e-Collaborator
• Select
Payer/Branch
Favourites
• Multiple Lists
• Easily
Maintained
By Customers
Service Parts
• Item Groups
New Products
• By Category
Clearance Lines
• Real-Time
Promotions - Xmas
• Targets
• Incentive
Rewards
• Real-Time
Tracking
Promotions – By Category
• Real-Time
Downloads
• Marketing
Material
My Account – Financial Summary
• My Account
My Account – Open Orders
• My Orders
My Account - Statements
• Real-Time
Statements
Contact Us
• Multiple
Routes
Success of Web Orders
Orders Placed Via B2B Site by Week
03/01/2010
1200
10/01/2010
17/01/2010
1000
24/01/2010
31/01/2010
07/02/2010
14/02/2010
21/02/2010
600
28/02/2010
07/03/2010
400
14/03/2010
21/03/2010
28/03/2010
200
04/04/2010
11/04/2010
0
18/04/2010
03
/0
1/
10 201
/0
0
1/
17 20
/0 10
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24 201
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0
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2
31 01
/0
0
1/
2
07 0
/0 10
2/
14 201
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2/
2
21 01
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0
2/
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28 0
/0 10
2/
07 201
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0
3/
2
14 01
/0
0
3/
2
21 0
/0 10
3/
28 201
/0
0
3/
2
04 01
/0
0
4/
2
11 01
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4/
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18 0
/0 10
4/
20
10
Orders Placed
800
Week Commencing
The Results
• Now 60% of trade order-take is placed on-line
• Customer-Service improvements
- Phone & web-based methods
- Call answer-times from 30 seconds to 2.5 seconds
• Major account (Halfords,JJB Sports, Go Outdoors) log-ins
• Customer retention loyalty
• Major brands work more closely with Raleigh
• Web site evolves with the business
- Favourites was a customer’s suggestion
• Parts turnover up 20% in last 2 years
• Profits improved
Thanks !!