Transcript Intern Call Kick-off Meeting

DRAFT
Honeywell Readiness Plan
for Corporate Union
Campaigns
Stevie Coleman
Jeff Johnson
Ellie Murray
Tyler Nielsen
Video example
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Toolkit Vision and Objective
Vision
The Honeywell Readiness Plan for
Corporate Union Campaigns has been
developed to proactively, quickly and
efficiently respond to a corporate union
campaign on Honeywell International.
Objective
To develop a framework that can be used
by Honeywell with the resources required
to prevent or react to a nationwide
corporate union campaign and dissipate
any problems as quickly as possible.
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What is a Corporate Campaign?
Definition
• An organized effort by one or more unions to increase
national awareness of local business issues, and to
increase support in its pursuit of gaining concessions
from corporations, either in organizing or collective
bargaining.
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Problem Description and Overview
Honeywell is at significant risk of becoming the target
of a national union corporate campaign and has no
readiness plan in place to deal with this possibility.
Highly visible
company with
large political
contributions
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Decline in US
membership;
6.9% of HON
sites are
unionized
Local HSE
and Human
Rights
campaigns
escalate
quickly
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Union
retaliation to
HON work
action
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Benchmarked Companies
Break down barriers, localize issues!
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Union Strategies
Institutional
Shareholders
Board
of
Directors
Employees
Bankers &
Creditors
Corporation
Regulators &
Legislators
Other Unions
Customers &
Suppliers
Social Media &
Community Outreach
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Project Map
Corporate Campaign Overview
LER
Communications
Govt.
Relations
Legal
Global
Security
Toolkit
Internal
External
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LER
Communications
Govt. Relations
Legal
Global Security
Labor and
Employee Relations
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LER – Corporate Campaign Risk System
• LER assists SBG’s to
identify high risk sites
- PER Survey
2010 NLRB Union Recognition Elections
• Corporate Campaign
Risk Assessment
Survey
- Common Triggers
-
Presence
Local Comp & Ben Data
Political Climate
Community Relationship
Supplier & Customer
Dependency
International ties
ACS
Aero
PMT
• Further toolkit usage
based on risk level
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Alaska
Hawaii
HONEYWELL - CONFIDENTIAL
TS
U.S. rate = 11.8%
20% or more
15% to 19.9%
10% to 14.9%
5% to 9.9%
4.9% or less
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LER – Online Monitoring
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LER – Knowledge Management
• Develop tool that allows LER to track union activity on a nationwide
basis
- Serves as a supplement to site-level procedures already in place – will capture
plant data and store for future use
 Gives LER ability to analyze trends and preserve information
- Creates a master index in a central location that aggregates data and offers
easy access
 Organizes information and allows for electronic storage
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LER
Communications
Govt. Relations
Legal
Global Security
Communications
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Communications – Online Presence
Develop public webpage that is ready to be published in the
event of a corporate campaign
• Topics to include: HON’s stance on unions, escalation triggers, position
papers addressing union attack trends, educational facts, Hometown
Solutions, public image improvement, etc.
• Options to include: a previously developed page, to be published as
needed, on both Honeywell’s corporate site and individual plants sites (if
applicable) to localize the campaign impact
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Social Media
• Easy proactive tool
- User Friendly
- Instant Information
• One-way media relations
done through social media
• Continued ability to
discretely monitor
• Social media links positioned
on Honeywell website
• I Am Honeywell
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I am
Honeywell
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LER
Communications
Govt. Relations
Legal
Global Security
Government
Relations
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Government Relations
• Continue to grow positive
relationships
- With elected officials
- With Federal agencies, focusing on
local branches
- Hometown Ambassador Program
• HON influence in political
sphere
- Company interest in legislation and
regulation
- Manage politician involvement
- Ensure legal compliance at all
stages of campaign and
negotiations
- Union spending
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HON has great relationships with Federal officials, focus is
needed at the State and local levels
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International
• General awareness of international issues
- EMEA, APAC, Americas
- Increased collaboration of national unions at the
international level
 Honeywell US Unions meet with European Union Leader
• Possible Vulnerabilities
- Government Relations / Legal
 International Treaties
 Foreign Treaties enforced on multi-national organization
- Common Triggers
 Human Rights
 Outsourcing
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LER
Communications
Govt. Relations
Legal
Global Security
Legal
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Legal
• Partner with other functions to ensure compliance
• HRGs must give training to site leaders on how to
communicate with employee populations during
campaign by reinforcing the training LER does
- Legal Considerations and Guidelines During Union Organizing
Campaigns
• Library of already approved legal communications
ready to be launched should they be needed
nationally
• Unfair Labor Practices (ULP) Prevention
• Approve all communications
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LER
Communications
Govt. Relations
Legal
Global
Security
Global Security
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Global Security
• Partner with LER to prepare
action plans for:
- Retaining and protecting assets
- Employees, executives and board
members safety
- Business continuity
• Training local security personnel
- Warning signs of union activity
- Escalation process – Post orders
- Know your legal boundaries
Protecting HON personnel and property
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Toolkit Framework
LER
Govt. Relations
Global Security
Legal
Communications
• Corporate Campaign Risk Assessment
System and Survey
• Campaign Knowledge Management Tool
• Focused Online Monitoring
• Positive Social Media Engagement
• Online Site covering Honeywell’s Labor
Policies
• Deployable Webpage Specific to Each
Site
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Questions?
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Appendix
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Campaign Overview
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Common Campaign Warning Signs
Warning Signs
New employee groups or cliques begin to form and/or
new leaders emerge
Smear campaign launched against company’s
reputation
Increased media interest in corporation
Rumors of union activity begin to surface
Former employees and/or strangers begin ‘hanging
around’ company property at beginning or end of shifts
Unions begin to solicit information to employees
Employee complaints increase
Employees become more curious about benefits and
compensation policies
Disputes and/or arguments between employees and
managers begin to crop up
Employee Survey
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High Level View of Current Escalation Process
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Grumblings of
Union
LER team contacts
the Burke group.
Group sends 1 to 2
reps to the site
Boardroom set up
on site to implement
daily operations
HR notified
LER puts plan in
place on the ground
and immediately
visits site
Employees paid to
sit and listen to antiunion campaigns
HR communicates
with their manager
and eventually
reaches HRD
Labor Relations
lead gets call
First responders
team on the ground
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Union Activities
• Unions contact employees or if employees are
dissatisfied, they contact a third party on their own
- Leadership failure at site
• Signing of Union Authorization Cards
- 30% sign goes to vote
- 50% sign no vote needed for recognition
• Secret Ballot Vote after 45 days
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Possible Increased Risk
• Micro-unions
• Recognition
• Quickie elections
- Most likely to be 21 days from filing, shortened from average of
45 days
30-40% cost increase off the bottom line if a union comes.
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Functions
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LER – Risk Assessment Survey
Corporate Campaign
Risk Assessment
Government
Relations
Seek to proactively maintain
positive relationships with local
politicians, forging strong alliances
to promote business objectives.
Customer & Supplier
Relations
Create productive and positive
relationships with customers and
suppliers. As much as possible,
seek to have a diverse array of
both customers and suppliers.
Corporate Campaign
Triggers
Prevent against the occurrence of
common campaign triggers. Seek
to mitigate risk when these
possible triggers are present.
Example Survey
Scoring = 10
Local politicians are prolabor and often campaign
for union causes. Limited to
no relationship with HON.
Scoring = 7
Local politicians are partial
to labor causes, but have a
working relationship with
HON.
Scoring = 3
Local politicians are partial
to the private sector and
may have a good
relationship with HON.
Comments =
Comments =
C&S base is diverse with no
large dependence on any
singular business. Positive
relationships with most C&S.
Score =
Some HSE issues exist
and compensation and
benefits practices trail the
local market.
Few or no HSE issues exist
and compensation and
benefits practices are close
to local market average.
Comments =
Few or no HSE issues exist
and compensation and
benefits practices far exceed
local market averages.
Score =
* Total Score is identified by adding the score from each category and writing it in the Total Score area.
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Local politicians are probusiness and draw little
support from unions. Positive
relationship with HON.
Score =
Great dependence on very Somewhat dependent on a A fair amount of diversity
among C&S and relatively
few C&S. Relationships are small assortment of C&S
and currently have less
good relationships.
often turbulent.
than positive relationships.
Major HSE issues exist with
pending investigations and
large amounts of media
coverage.
Scoring = 1
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* Total Score =
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Communications – Google Results
• Only way to optimize placement on search is
through relevancy and page quality
• Must make the keywords you are searching a
headline or made part of a page on HON careers
website
• Current state:
- Search ‘Honeywell Jobs’ and a monster.com ad comes up,
meaning they’re buying our ads
- Search “Working at Honeywell” and no ads pop up, meaning
we can still purchase these keywords
- Search ‘Honeywell Unions’ & Metropolis’ anti-union site is
the third search result
• Looking ahead:
- Bid on keywords to change results page and purchase
placed ads from Google
- Optimize pages so that results are enhanced and link to
internal, not external, sites
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Government Relations
• GR strives for positive relationships between HON and
politicians, especially State and local
- Way to serve HON interest within the political sphere (i.e., influence
of regulation and legislation)
- These connections would be developed regardless of union activity,
but become part of a management strategy within a campaign
• Keeps elected officials informed, but not involved if
union activity occurs
- Ensuring legal compliance
- POC during campaigns
• Local efforts
- Break up union cohesion
- Grow relationships with Federal agencies at State and local level
 Local examples: Chamber of Commerce, community outreach, etc.
- Easier campaign management
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Government Relations – Union Spending
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Government Relations – Union Spending
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International – Key Findings
• Americas
- Mexico
• EMEA
- Metropolis, Illinois
 Failed pressure by US Unions
 Euro Works Council
 Government Relations
 Seelze Plant
- Canada
- Conde, France
 Many US unions have a presence in
Canada
 Corporate decisions on subcontractors
• APAC
- Risk
 Solidarity Day to slow down work at
Honeywell sites throughout Europe
failed
- IndustriALL
 International Federation of Chemical,
 Human Rights Violations
 Large gathering of manufacturers
(Aero)
Energy, Mine and General Workers’
Unions (ICEM), the International
Textile, Garment, Leather Workers’
Federation (ITGLWF), and the
International Metalworkers’ Federation
(IMF)
- Government Regulated Unions • US Outreach
 China and Singapore
- Honeywell US Union Council
- Strong, US-like Unions
 Metropolis, Hopewell, Claymont,
 Korea and Australia
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Jacksonville, Buffalo, and Hamburg,
Germany
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Legal – Communicating w/ represented employees & media
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DO
DON’T
• Include acknowledgement
that we recognize the union
as the employees’ exclusive
bargaining representative
• Communicate ONLY factually
accurate information
• Make clear if information is
opinion rather than fact
• All information must have
been communicated to the
union first
• Provide a copy of the
communication to the union
BEFORE communicating to
employee
• Ensure consistency with all
employee, internal, external
and union communications
• No threatening language
• Do not undermine or
disparage union
• No promises
• Do not propose anything that
has not been proposed to and
negotiated with the union first
• Do not convey company is the
employees’ protector
• Do not “spin” or exagerate
• Bargain through the media
• Direct deal with employees
through the media
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Research
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Internal Research
• Anniston, AL
• Muncie, IN
• Kansas City, MO
• Spokane, WA
• Torrance, CA
• White Oak, MD
• Shreveport, LA
• Prince Edward Island, ON,
Canada
• Metropolis, IL
Union activity has occurred at each of these sites
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Metropolis
• June 28, 2010 –
August 2, 2011
• 228 Employees
• United Steelworkers
Local 7-669
• Uranium conversion
facility
• Social Media
- usw7-669.com
- Twitter.com/usw7669
- Facebook.com/honeywelllockout
- YouTube
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Additional Best Practices
• “Sensing” Meetings
- LER team members meet with their counterparts at their
suppliers, customers, and even talk regularly with their
competitors to gauge union activity, risk, avoidance
strategies, and defense tactics
• Customer-Supplier Support
- Proactive and reactive support across the various functions
• 24-hour hotline
• Straw-polls in regular meetings
• Consultants to do risk assessment
• Internal Communication Monitoring
• Politician and Media Tours
• Comp & Ben dictated by risk level
• Security Cameras
• Corporate Campaign Responder Team
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BMW
• UFCW
• Financial Pressure
• Minnesota – 1986
Trying to copy the success of the ACTWU against JP
Stevens, the UFCW attempted to create financial pressure
against Hormel by attacking their main bank, First Bank.
The campaign saw very limited success and solidarity
between unions and ultimately failed.
http://projectionsinc.com/blog/2011/07/22/corporate-campaign-101-the-teamsters-and-bmw/
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Boeing
• IAM
• Governmental Pressure
• South Carolina/Washington – 2009
IAM retaliated against SC plant for kicking out the union
by filing complaints against Boeing to the NLRB for
moving production of the 787 to SC. NLRB admitted that
it wouldn't have happened if SC plant was still unionized.
Boeing had to pledge new contract to Seattle plant to
build new 737 MAX line at the unionized plants. NLRB
much scrutinized by business and republicans for going
after a groundless complaint that truly sought to control
business decisions.
http://www.redstate.com/laborunionreport/2011/12/29/union-retaliated-against-boeings-south-carolinaemployees-nlrb-charge-alleges/
http://online.wsj.com/article/SB10001424052970203413304577088374112815392.html#articleTabs%3Dartic
le
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Cintas
• Teamsters
• Multi-site attack
• 2003-2011
Threat of work sent offshore. Handbills, flyers, OSHA
visits increase, contacting religious groups to put fliers
in church bulletins, developed negative websites about
Cintas, whitepaper sent to investors, some financial
analysts filed lawsuits, held rallies, attended Labor Day
functions to draw up media interest across the country
http://www.cintas.com/company/news_media/workplace-of-choice/union-question-answer.aspx
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Coca-Cola
• No specific union
• Media Campaign
• Global
Coca-Cola has experienced a multitude of local, national,
and global campaigns over the years. As these instances
have unfolded, they have noticed a trend develop – use
of the Internet. These campaigns have allowed unions
and labor activists to organize via the web and
disseminate information to possible new recruits, and
offer Coca-Cola little protection.
http://killercoke.org/
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General Mills
• BCTGM
• Multi – Site
• Mid-West
The BCTGM showed up one morning distributing
handbills and union information. The union held picnics
and bbq’s and invited current union workers from other
plants to befriend and influence union prospects.
General Mills responded with Corporate LER offering
training and education for employees, flyers to
employees homes, and held regular Q&A sessions for
employees. Union was unsuccessful in its organizing.
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Denso Corporation
• UAW
• Multi-site
• Midwest/South – 2006
The UAW conducted a multi-site campaign when one
morning they showed up hand-billing and hosting
meetings/parties at five Denso Corporation sites in
Michigan, Tennessee, and Arkansas. The attempt was
unsuccessful as Denso quickly reacted with defense and
education campaigns at their various sites, coordinated
by their head labor leaders. Toyota owns 23% of Denso
and it’s cheaper, unorganized labor costs is a big factor
in Toyota’s success in the US. Thus, it is seen as a
stepping stone for possibly organizing Toyota and other
foreign manufacturers.
http://www.uawatdenso.org/index.php?option=com_content&task=blogcategory&id=14&Itemid=41
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Honda
• UAW
• Supplier & Customer Pressure
• Midwest/South – Current
The UAW has been outspoken in their desire to organize
foreign auto-manufacturers who have an extremely large
body of unorganized labor. Many attempts to organize
Honda directly have failed, so the UAW attempted to
organize their suppliers and put pressure on their
customers to squeeze Honda from both sides. Attempts
to organize Yusa and Denso, two large auto-suppliers,
were carried out unsuccessfully. The UAW is also
picketing foreign dealerships in hopes of organizing
them all.
http://www.leftlanenews.com/uaw-begins-picketing-toyota-dealers-nationwide.html
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Hormel
• UFCW
• Financial Pressure
• Minnesota – 1986
Trying to copy the success of the ACTWU against JP
Stevens, the UFCW attempted to create financial pressure
against Hormel by attacking their main bank, First Bank.
The campaign saw very limited success and solidarity
between unions and ultimately failed.
http://www.multinationalmonitor.org/hyper/issues/1986/0315/concessions.html
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JP Stevens
• ACTWU
• Financial Pressure
• Carolina’s /Alabama – 1976-1980
With the local campaign made famous by the film
“Norma Rae”, JP Stevens received tremendous
pressure from unions, but none more so than the
financial campaign launched against them. ACTWU
coordinated with other unions to apply pressure to
the banks and insurance companies that supported
JP Stevens. The boycotts and pressure became so
severe that JP Stevens was forced to acquiesce.
http://www.corporatecampaign.org/history_actwu_jp_stevens_1978.php
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Marriott
• UNITE HERE
• Shareholder Pressure
• Nationwide – 1998
The Marriott family at the time owned 20% of the voting
stocks in the company with another 30% owned by
private investors. They were attempting to reorganize
their stocks where a super-voting class would be
created, essentially ensuring the family would maintain a
strong voice in the company. UNITE HERE sent letters to
all shareholders to vote against this reorganization.
http://www.uschamber.com/reports/trends-union-corporate-campaigns
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Sodexo
• SEIU
• Smear Campaign
• Nation Wide – 2009-2011
The SEUI and United Here had a cooperative relationship
until the end of 2008, when they split. The SEIU
approached Sodexo about an exclusive contract; when
denied due to the company’s neutrality stance, the SEIU
launched the smear campaign ‘Clean Up Sodexo.’ Union
tactics included marches, protests, sit-ins, and
demonstrations that were designed to paint Sodexo in a
bad light.
http://online.wsj.com/article/SB10001424053111904491704576573074162700598.html
http://legaltimes.typepad.com/blt/2011/03/food-service-giant-sodexo-files-rico-suit-against-seiu.html
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Somers Building Maintenance (SBM)
• SEIU campaign
• Department of Labor
• California – 1999
A former SEIU official was appointed to the DOL and
ordered investigation of SBM and their pay practices to
pressure them into union organizing. This included
calling their customer, HP, and threatening to seize
goods to pay the forthcoming fines against SBM. SBM
filed charges with the US Inspector General claiming
collusion between SEIU and DOL. Unions officials told
SBM they had the power to eliminate NLRB claims, the
DOL investigations and harassment charges if their
demands were met. SBM settled allowed unions at a
couple plants.
http://lrionline.com/youtube-video-exposed-how-seius-corporate-campaign-used-clintons-department-oflabor
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http://www.youtube.com/watch?v=ckcekJ-NTJo
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Sutter Health
• Unite Here
• Mass-mailing
• California – 2011
Unite Here sent out thousands of postcards indicating that
Sutter Health didn’t properly clean their sheets and that
babies being born on site were wrapped in linens with
blood and other bodily fluids. Sutter sued for Unite Here
for defamation. It won the case and was awarded $17.2
million. Unite Here appealed and went to mediation to
avoid retrial. Sutter Health settled for $6 million from Unite
Here and an apology from its President.
http://www.hrpolicy.org/issues_story.aspx?gid=87&sid=4472&miid=87
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Verizon
• CWA
• Board Members
• Nationwide - 2012
The CWA targeted two board members at Verizon and sent
out press releases claiming that they were
overcompensated. They then conducted rallies and
protests at over 300 restaurants owned by those board
members.
http://politic365.com/2012/06/29/cwa-targets-minority-board-members-in-verizon-negotiations/
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Wal-Mart
• UFCW
• Community rallies and Political Pressure
• New York – Ongoing
Due to byzantine laws, City Council must approve large
land purchases. Political relationships are being
leveraged by the UFCW to keep Wal-Mart from putting
unionized grocery stores out of business.
http://www.youtube.com/watch?v=0lMfoA5ZozE
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Wal-Mart
• WWU
• Supplier pressure
• California – Ongoing
The SEIU, UFCW, and teamsters have created a joint
venture, the Warehouse Workers Union, to attack WalMart by applying pressure on their suppliers Rogers
Premier and Schneider Logistics with litigation, OSHA
claims, and other charges to force unionization.
http://lrionline.com/a-peek-into-inland-empire-corporate-campaign-tactics
http://labornotes.org/blogs/2012/01/california-warehouse-workers-fight-retaliation
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Resources
• General Information
- http://www.uschamber.com/sites/default/files/reports/union_booklet_final_small.pdf
 US Chamber of Commerce Trends on Union Corporate Campaigns
- http://inside.honeywell.com/hrcommunity/assets/references/ler_news/Union_Membership2010_2-2-11.pdf
 Honeywell and US labor and union statistics in 2010
- http://www.bls.gov/news.release/union2.nr0.htm
 US Department of Labor Union Member’s Summary 2011
• Pro-Union Organizations
- http://www.corporatecampaign.org/what_we_do.php
 Corporate Campaign Inc. (Union Consultant)
-
http://www.teamster.org/
http://www.seiu.org/
http://www.goiam.org/
http://www.usw.org/
http://www.ufcw.org/
http://www.troublemakershandbook.org/
• Pro-Management Organizations
- http://nlpc.org/
- http://www.nrtw.org/
- http://lrionline.com/
- http://www.tbglabor.com/
- http://www.hrpolicy.org/position_issue.aspx?iid=1100
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Resources (cont’d)
• International
- http://usw.org/districts/new/page?district=7&type=news_releases&id=0039
 Honeywell Union Council in US attended by European WC leader
- http://www.industriall-europe.eu/
 Global Federation, IndustriALL, formed that unites metical, chemical, and textile groups
• Anti-Honeywell
- https://www.facebook.com/honeywelllockout
 Metropolis Page on Facebook
- http://twitter.com/usw7669
 Metropolis Page on Twitter
- http://usw7-669.com/
 USW Local Chapter in Metropolis
- http://kcpfairness.org/
 KC FMT Campaign Site
• Campaign Avoidance Tips
- http://www.hhnmag.com/hhnmag_app/jsp/articledisplay.jsp?dcrpath=HHNMAG/Article/data/09SEP2008/0809
-
-
09HHN_Online_Dowling&domain=HHNMAG
http://findarticles.com/p/articles/mi_m3495/is_n8_v37/ai_12868533/?goback=.anb_1851166_*2_*1_*1_*1_*1
_*1.gmp_164062.gde_164062_member_103143062
http://projectionsinc.com/article_social_media_monitoring.html
• Union Avoidance Resource Cites
- http://unionstats.com/
- http://www.unionfacts.com/
- http://iamfacts.com/
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