Transcript Parking, Transit, & Special Events: Lextran’s Role in the

Parking, Transit, & Special Events:
Lextran’s Role in the
2010 World Equestrian Games
Presented by Jill Barnett
Director of Community Affairs, Lextran
2011 MSTPA Conference
Lextran: Role & Expectations
• Role: Evolved throughout the various planning
stages of the event
• Expectations: Many guests from other states
and foreign nations would expect public
transportation to be available
Lextran: Challenges
• Maintaining flow of operations for our regular
passengers
• Spotlight Lexington – Downtown
– Detours
– How to get people home from downtown?
• Informing the public of the service
Challenge #1: Maintaining Operations
• Overtime
• Assistance from other Kentucky transit
authorities
• Temporary employees
• Temporary call center
Challenge #2: Spotlight Lexington
• Free, 17-day event in the downtown area
• Live entertainment in 2 venues, artist’s
market, area to watch simulcast of WEG on a
big-screen video board
• Detours, Detours, Detours
Challenge #2: Spotlight Lexington
• Extended service on primary routes:
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Richmond Road
Leestown Road
Tates Creek
Newtown Pike
Nicholasville Road
Hamburg
South Broadway
• Added extra trolley service—extended our Blue
Route to 3 am, and added Sunday service on both
routes (6-10 pm)
Challenge #3: Informing the Public
• Mentioned from the very beginning
• Expectation there from out-of-country guests
• Worked with CVB, Chamber, local hotels, WEG
Foundation, Kentucky Horse Park, etc.
• Media – Saturated media outlets
Media Spots
Results
Results
Feedback & Results
“I just wanted to express what a wonderful job Lextran did with the shuttles to
and from the Horse Park for WEG. Thank you for providing such a wonderful
service.”—Matt Clarke
“My friends and I depended on Lextran for transportation to and from WEG. We
never had to worry about how we were going to get there and back. Every staff
member was helpful and kind! I was very pleased at the pride Lextran took in
providing a wonderful service.”—Andrea Davison
“Coming and going we experienced excellent customer service and clean and
comfortable transportation. The employees were helpful, courteous and cheerful.
Our bus drivers did an excellent job navigating the traffic.”—McNall
“Many thanks to everyone at LexTran. I cannot say enough good things about the
service. The buses have run on time, the LexTran employees have been extremely
courteous, I am a life-long Lexingtonian who had not been on a bus in many
years. I am happy to be reacquainted with the bus service, and I will be riding it
again in the near future.”—Leslee Moore
Results
• Transported 45,000 passengers to the Games
• Increased ridership on other routes
• Great media coverage & exposure
Questions?
Contact:
Jill Barnett
Director of Community Affairs
[email protected]