Transcript Cultural Diversity in Perception Alternative Views of Reality

Individuals
Objects Customs Gestures
“ Perception is an external process whereby people convert the
physical energy of the world outside of them into meaningful internal
experiences.”
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Culture
Perception is selective
Perceptional patterns are
learned
” Perception is culturally determined. We learn to see the world
in a certain way based on our cultural background.”
Adler
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Beliefs
Attitudes
Values
Cultural patterns
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Beliefs
Acts
•Formed by the individual’s
culture
Thoughts
•They affect someones conscious
and unconscious mind
Beliefs
In most cases people don’t even question
them or at least demand proof
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Attitudes
“An Attitude is a combination of beliefs about
a subject, feeling toward it, and predisposition
to act toward it”.
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Values
Values
Beliefs and Attitudes
“Values are shared ideas about what is true, right, and beautiful that
underlie cultural patterns and guide society in response to the physical
and social environment”.
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Values
Primary
Values
Secondary
Values
Tertiary
Values
•Democracy
•Protection
•Relief of the pain
•Securing of material possessions
•Hospitality
•Cleanliness
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Values
BroadBased
Normative
Enduring
Cultural
Values
Relatively
stable
Guide
perception
Evaluative
Guide
communication
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Cultural patterns


“Cultural patterns refers to both the conditions that
contribute to the way in which a people perceive and think
about the world, and the manner in which they live in that
world”
Shared by most members of the culture
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Cultural patterns
Age
Status
Gender
“ People everywhere possess the
same values to different degrees “
Occupation
Political
orientation
teaching young people to
be well mannered
Perception and
communication
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Cultural patterns

Cultural patterns are interrelated
Status
Materialism
Social relationships
Use of time
Heterogeneity in many societies
USA
1200 different religions
Russia
125 ethnic groups
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Cultural patterns

Cultures & values change
• women movement
• capitalism throughout asia
Contradictions in cultural patterns
Koran
Brotherhood
China
Gap between
rich and poor
Confucianism
Human rights
violation
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Thank You !
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