Transcript Slide 1

DEPARTMENT
OF
COMMERCE
MISSION
To prepare future professionals to
blossom in the local, national and
global markets by equipping with
depth theoretical and practical
knowledge in business education.
OBJECTIVE
To provide high quality business
education to the students and thus
enable them to be confident and wellequipped with the knowledge and skill
needed in the national and global markets
vis-à-vis to provide extension service to
the community in the form of the
extension
lectures,
seminars
and
conferences on the most relevant topics.
FUNCTIONAL AREAS
 Faculty
 Students
 Supporting staff
 Special Assistance Programme
 Library
 Computer lab
 Research Publications
 Awards and Achievements
 National and International Collaborations
 Thrust Areas
 Weak Areas
FACULTY PROFILE
 Professors
= 5 (one on deputation)
 Associate Professors = 2 (one on long leave)
 Lecturers
= 2
FACULTY PROFILE
 Dr. Santosh Gupta
Head & Dean
 Dr. R. D Sharma
Professor and SAP Coordinator
 Dr. Desh Bandhu
Professor (BOSE Chairman)
 Dr. S. P Gupta
Professor
 Dr. Neetu Andotra
Professor & Dy. Coordinator SAP
 Dr. Alka Gupta
Reader (on leave)
 Dr. Hardeep Chahal
Reader
 Dr. Gurjeet Kour
Sr. lecturer
 Jeevan Jyoti
Lecturer
FACULTY SPECIALISATION
 Dr. Santosh Gupta
 Dr. R. D Sharma
 Dr. Desh Bandhu
 Dr. S. P Gupta
 Dr. Neetu Andotra
 Dr. Alka Gupta
 Dr. Hardeep Chahal
 Dr. Gurjeet Kour
 Jeevan Jyoti
HRM, EDP & Research
Methodology
Marketing, Banking &
Consumer Behaviour
Taxation & Tourism
Micro Economics & Finance
Marketing, Management &
Legal Issues
Taxation & HRM
Marketing & Accounts
Banking & Quantitative
Techniques
Finance & Taxation
PROF. SANTOSH GUPTA
HEAD & DEAN
Qualification
= DBM, M. Com & Ph. D.
Teaching Experience = 22 years
Paper Published
= 10
Books written
= 4
PROF. R.D SHARMA
SAP COORDINATOR
Qualification
= M. Com & Ph. D.
Teaching Experience = 28 years
Paper Published
=
Books written
=
PROF. DESH BHANDHU
PRESENTLY ON DEPUTATION
Qualification
= DBM, M. Com & Ph. D.
Teaching Experience = 23 years
Paper Published
= 20
Books written
= 2
PROF. S.P GUPTA
Qualification
= M.Com & Ph. D.
Teaching Experience = 27 years
Paper Published
= 15
Books written
= 2
PROF. NEETU ANDOTRA
DY. COORDINATOR SAP
Qualification
= M. Com, Ph. D. & LLB
(ACD)
Teaching Experience = 20 years
Paper Published
= 30
Books written
= 4
DR. ALKA GUPTA
ASSOCIATE PROFESSOR
(ON LONG LEAVE)
Qualification
= M. Com & Ph. D.
Teaching Experience = 12 years
Paper Published
= 10
Books written
= 3
DR. HARDEEP CHAHAL
ASSOCIATE PROFESSOR
Qualification
= M. Com & Ph. D.
Teaching Experience = 12 years
Paper Published
= 25
Books written
= 2
DR. GURJEET KOUR
ASSISTANT PROFESSOR
Qualification
= M. Com, M. Phil & Ph. D.
Teaching Experience = 9 years
Paper Published
= 10
Books written
= 1
Ms. JEEVAN JYOTI
ASSISTANT PROFESSOR
Qualification
= M. Com, M. Phil.
Teaching Experience = 2 years
Paper Published
= 10
RESEARCH PROJECTS
 Strategy of Marketing Orientation in Indian Rural Banking (ICSSR), Rs. 1,22,600
 MKTEFFEC- Multi-Item Scale for Measuring Effectiveness in
Indian Consumer Banking Through Customer Judgement (UGC),
 Economic Cooperation Among SAARC Countries (UGC)
Rs. 2,58,540
Rs. 2,96,200
 Strategies for Increasing Patient satisfaction In Rural Health
Services in J&K (University of Jammu)
Rs. 12,000
 MKTEFFEC- A Multi-Item Scale for Measuring Effectiveness in
American Consumer Banking Through Customer Judgement
(Government of USA)
US $ 21,000
 Marketing Logistics of Seeds-A Case Study of Agriculture
Sub Division Samba of Command area Development,
Jammu (University of Jammu)
Rs. 12000
 Effective Entrepreneurship Development in J&K StateA Case Study
Rs. 12000
 Socio-Economic Study of People of Chhamba and
Jourian (University of Jammu)
N.A
 Taxes and their incidence in Jammu and Kashmir(IASSR) N.A
 Measurement of Customer Satisfaction in Indian
Banking Services (UGC)
Rs. 8,76,600
 CONSAT: Multiple Item Scale for Measuring Consumer
Satisfaction in National Health Care Services (UGC)
Rs. 2,08,000
 Impact of Watershed on Agricultur Productivity in
sub-Tropical Zone of J&K State- A Case Study of Sue-Chaker
Micro Watershed of Udhampur District (UGC)
Rs. 3,96,400
 Consumer Satisfaction in Banks: cooperative Banks in
Jammu and Kashmir (UGC)
Rs. 2,64,560
PAPER PUBLISHED
Metamorphosis-A Journal of Management Research,
IIM(L)
Decision, IIM(K)
Management Review (IIM B)
Journal of Asian Entrepreneurship and Research
NICE Journal of Business
Journal of Services Research,
International Journal of Management,
Indian Journal of commerce,
The Business Review,
Business vision
GITAM Journal of Management,
 Journal of Health Management,
Apeejay Business Review
the Business Milieu,
Journal of Rural Development
The Excellence
Indian Journal of Marketing
Indian Journal of Training & Development
University News
Tourism Development Journal
 ICFAI Journal of Entrepreneurship/ Operations
Management
BOOKS
Service Marketing
Engineering Economics
Research Methodology
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Marketing Effectiveness in Consum
Research Methodology in Commerce and Management
Marketing Effectiveness in Banks
Population Growth and the Problem of Unemployment
Human Resource Management: Concepts & Practices
Service Marketing in Housing Finance Institutions
Watershed and Agriculture Production
Elementary Education and Serva Shiksha Abhiyan
Marketing Management of Forest Products
STUDENT’S PROFILE
Admission
A candidate to be eligible for admission to M. Com.
degree programme, must have passed the qualifying
examination in commerce stream i.e. B. Com. The
candidate with following qualifications shall also be
eligible and considered for admission against 5% each
of the total number of seats in the programme.
(a) Having passed B.A./B.Sc. examination in Ist Division.
(b) Having passed one year degree programme in
Diploma in Business Administration with atleast 48% of
the
aggregate
marks,
after
graduation
(c) Having passed B.B.A examination.
Programmes/Courses Offerred
The Department is currently running the following courses :
 Two-years Master's Degree Programme in Commerce
(Four Semesters)
 One-year Programme in M.Phil (Two semesters)
 Pre Ph.D and Ph.D courses.
Other Activities: The Department in addition to the
current programmes is involved in the following
activities:
 Conducting classes and organizing personal contact
programmes for the students pursuing their M.Com
course through Distance Education.
 Conducting regular M.Com classes of the Migrant
Students of Kashmir University.
 Counseling Management Students of IGNOU
Regional Centre, Jammu.
No. of seats for various courses
Degree
Intake ( students per year )
M. Com.
52 students
M.Phil.
10 Students
Ph.D.
06 Students
M. PHIL/PH. D.
M. Phil
Ph. D
Completed
25
18
In Progress
15
12
JRF/NET/SLET
 Anuja Sharma, JRF, 1987
 Harmeet Singh, JRF, 1988
 Harjeet Singh, JRF, 1988
 Darshan K. Khajuria, NET, 1990
 Satvir Kour, NET, 1991
 Jyotika Bhasin, NET, 1992
 Lovely Gupta, NET, 1996
 Gurjeet Kour, NET, 1997
 Sushma Mawa, NET, 1996
 Jatinder Misra, NET, 1999
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Ekta Verma, NET, 1997
Harshita Arora, SLET, 1999
Kasturi Lal, NET, 2001
Rekha Gupta, NET, 2001
Sunita Kanchan, NET, 2001
Harbans Lal, NET, 2004
Tarsem Lal, NET, 2004
Deepshikha Sharma, JRF, 2006
Bindiya Balwal, NET, 2006
Rahul Rangotra, NET, 2006
Ravi Kumar, NET, 2006
Bhupinder Kour, NET, 2007
Shivani Mehta, JRF, 2007
Jyoti Behal, NET, 2008
Chrandeep Handa, NET, 2008
TEACHING INNOVATION
Objective & transparent internal assessment test
Quizzing
Seminars
Presentations
Industrial visits
Interactive discussions
Research presentations by faculty members
Extension lectures from experts: GNDU, Delhi School
of Economics,University of Kashmir, AMU, IIM(L),
University of Calcutta.
PLACEMENTS
 Dr. Mahesh C. Gupta, a student of the Department is serving as
Professor of Operations Management, College of Business,
University of Louisville, Kentucky, USA.
 Dr Sitaram Sharma , PhD Scholar of our Department, is teaching
in University of Almaya, Ethopia.

Several of our students have been inducted in the semi govt.
and govt. jobs and are holding key positions.
 A number of our students are working in the Corporate sector
in such companies as the HEG Ltd., Citi Bank, Thompson India
Ltd. and Oswal Group, Genpact etc.
 A number of our students are self engaged and are practicing
professional Chartered Accountants, Cost Accountants and
Company Secretaries.
SUPPORTING STAFF
 M.P Raina
Asstt. Librarian
 Karnail Singh
Sr. Asstt (Office)
 Ramesh Chander
Steno-typist (Office)
 Bhagwan Dass
Jr. Asstt (Office)
 Vagish Kumar
Computer Asstt (Cont.)
 Braham Pal
Library Attendant
 Balbir Kumar
Orderly (Office)
 Abdul Qayoom Malik
Orderly (Office)
SPECIAL ASSISTANCE PROGRAMME-DRS
SAP in Commerce was given in the thrust area of Service
Marketing with a financial support of Rs. 30.95 lakhs from
UGC for three years w.e.f
April 2004. It was further
upgraded to the level of DRS of UGC’s SAP Scheme. Till
date, a number of academic activities have been organized
under the scheme:
 Two Day national Seminar on Challenges and
Opportunities before Service Marketing on 2.3.06.
 Workshop on Research Design and Methodology on
June 06-07, 2006
 Two day National Seminar on Challenges and
Opportunities before Service Marketing on 6-7.3.06
 Two day national Seminar on Challenges and
Opportunities before Service Marketing on March 14-15,
2005
 Two-Day Workshop on “Research Design and
Methodology” organized June 6-7, 2006.
 One day Best Scholars Seminar for Best paper Award
on 22nd June 2007.
 A large number of students were trained in tally
software.
 Visiting faculty under SAP from Bhavnagar
University, Osmania University, Panjabi University, M.S
Baroda University, University of Rajasthan ,BHU etc.
COMPUTER LAB
It is air conditioned and equipped with15
multimedia systems
 4 systems have internet connection
 3 systems are loaded with SPSS software
 1 system loaded with AMOS software

1 dot matrix printer, 2 LCD projectors
 1 server
LIBRARY
Total No. of books
4557
Almirahs
20
Computer
1
Study tables
4
JOURNALS SUBSCRIBED
 Journal of Small Business Management
 Journal of Entrepreneurship
 The University News
 Advances in Developing Human Resources
 Asia Pacific Journal of Management
 Global Business Review
 Management Accounting Research
GITAM Journal of Management,
 Journal of Health Management,
Apeejay Business Review
the Business Milieu,
Journal of Rural Development
The Excellence
Indian Journal of Marketing
Indian Journal of Training & Development
University News
Tourism Development Journal
 ICFAI Journal of Entrepreneurship/ Operations
Management
BOOKS

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
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
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Marketing Effectiveness in Consumer Banking .
Research Methodology in Commerce and Management
Marketing Effectiveness in Banks
Population Growth and the Problem of Unemployment
Human Resource Management: Concepts & Practices
Service Marketing in Housing Finance Institutions
Watershed and Agriculture Production
Elementary Education and Serva Shiksha Abhiyan
Marketing Management of Forest Products
Service Marketing
NATIONAL/INTERNATIONAL
COLLABORATIONS


University Lousiville, Lousivelle, Kentucky, USA.
Orlaea College of Business California Polytechnic
State University San Luis Obispo (USA).
 Compenhagen Business School Copenhagen,
Denmark.
 Graduate School, Sripatum University, Bangkok,
Thailand.
 School of Management, Asia Institute of Technology
and Graduate School, Bangkok University, Bangkok,
Thailand.
 Logistics Research Centre, Heriot-Watt
University, Edinburgh, United Kingdom.
 University of Cnaterbury, New Zealand.
Christchurch College of Education, Canterbury,
New Zealand.
 Faculty of Law and Management, University of
Martitius, Reduit, Mauritius.
 School of commerce, University of Adelaide
Australia.
 James Cook University, Australia
AWARDS AND RECOGNITION
Prof. N.S. Gupta Nominated by the UGC as National
Lecturer in the year 1988.
Prof. R.D. Sharma US Fulbright fellowship, 1992-93,
University of Rhode Island, Kingston, (USA)
Prof. R.D Sharma received the Best Business
Academic of the Year(BBAY) 2005 Gold Medal &
Prof. Neetu Andotra got silver medal at the 58th All
India Commerce Conference held by Faculty of
Commerce and Management Studies, Mahatma
Gandhi Vidyapith, Varanasi on December 27-29, 2005.
 Dr. Hardeep
Chahal availed International Grant for
British Academy Awards for International
Collaboration ,Association of Commonwealth
Universities ,London (May-Sept. 2005. Earlier
she was visiting fellow to South Asian
Universities.
ACADEMIC/NON-ACADEMIC
ACTIVITIES
 Faculty members are engaged in various academic
activities with UGC, University of Delhi, MD University
Rohtak, Guru Nanak Dev University, Panjab University,
ICSSR, Finance and Education Ministries of J&K state,
J&K Public Service Commission, J&K BOSE etc.
Faculty members are members of various University
bodies and committees
SEMINARS/CONFERENCES
 Seminar on Women Potential:Key to Productivity
and Quality of Work Life ‘ in Collaboration with
Centre for Women ‘s Studies,JU
 Two Day National Seminar on Contemporary Issues
in Taxation and Finance in Jammu & Kashmir on
June 3-4,2008
THRUST AREAS
Master’s Degree Programme in Marketing Science
(MMSc)
M.Com Professional
M.Com with specialization (Accounting, Finance,
HRM & Marketing)
Centre for Industry-Academia Interaction
Centre for Research Methodology
GRAY AREA
 Building: To run classes, Library and for faculty
 One position of a Associate Professor and two
positions of Assistant professor
THANK YOU