Transcript M8 Powerpoint Template

The HKIAAT Accounting and Business Management
Case Competition 2009-2010
- Secondary School Group
Alison Lee
Agenda
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Objectives and background
Entry requirements
Competition details (format, structure)
Supports provided by the HKIAAT
Questions format
Judging criteria
Adjudicators’ comments on last year’s participants
Q&As
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Objectives
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To enhance students’ ability in using accounting
information for business development and their
generic skills as required by today’s business world.
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Background
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Initiated by The Hong Kong Institute of Accredited
Accounting Technicians Limited (HKIAAT) since 2002.
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A new competition format is adopted since last year.
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Last year it attracts more than 1,000 students from
secondary schools and tertiary institutes.
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Entry requirements
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Full-time Secondary 4 to 7 students.
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Admission is on a team basis with four members
(could be from different levels), all of whom must
study at the same school.
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Each school shall nominate a maximum of FIVE
teams.
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Deadline for registration deadline: before 5:00pm,
22 January 2010 (Friday).
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Awards
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Champion team
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$3,000 cash prize and individual trophies
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1st Runner-up team
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$2,000 cash prize and individual trophies
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2nd Runner-up team
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$1,500 cash prize and individual trophies
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Best presenter
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$500 and trophy
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Merit teams (3 awards)
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Trophy for each team
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Outstanding performance awards :
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Certificate of participation will be issued to all participants.
Certificate for each team
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Four great reasons for joining
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Champion team can join the “Little reporters” programme
to meet and interact with CPAs.
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Winning teams will visit Sa Sa to gain a better
understanding of the workplace environment.
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Get real world experience by applying technical knowledge
to a practical business context.
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Join free professional development seminars.
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Supports provided by the HKIAAT
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Free Business Seminars
Date
Saturday, 30 January 2010
Time
0915-1330
Venue
Multi Purpose Hall, PolyU Hong Kong Community College
(West Kowloon Campus)
9 Hoi Ting Road, Yau Ma Tei, Kowloon
Seminars
Session 1: “Business Operation of Sa Sa”
Ms. Janet Wong, Director of Training, Sa Sa International Holdings
Limited
Session 2: “Analyzing Financial Data and Ratios”
Mr. Michael Wong, Lecturer, The Hong Kong Polytechnic University,
Hong Kong Community College
Session 3: “Report Writing Skills”
Dr. Mable Chan, Lecturer of Department of English, The Hong Kong
Polytechnic University
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Supports provided by the HKIAAT (cont’d)
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One Presentation Skills Workshop for Merit Teams before
the Oral Presentation Competition.
Date
Wednesday, 7 April 2010
Time
1430-1730
Venue
HKIAAT, 27/F., Wu Chung House, Wanchai
Speaker
Dr. Harry Wong,
Director and Lead Consultant,
WYH International Consultancy
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Competition format
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There will be two rounds of competition:
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1st round – Written report
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2nd round – Public oral presentation
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1st round – Written report
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Each participating team is required to submit a
written report in either English or Chinese.
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Questions will be based on the Annual Report of
Sa Sa International Limited.
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The questions will be announced on the HKIAAT’s
website on 23 January 2010.
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Guidelines for submission of written report
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Length of the report :
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English report : not more than 20 pages of A4 papers
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Chinese report : not more than 13 pages of A4 papers
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Font type and size : English - Arial (12 points); Chinese – 新細
明體 (11 points)
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Double line spacing.
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The written report SHOULD NOT be bound nor put in any
folders/files.
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Separate cover page for each report with names of team
members and contact details.
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The content pages SHOULD NOT include the names of team
members and institute.
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Guidelines for submission of written report (Cont’d)
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Submit two hardcopies together with a soft copy (both
PDF and word files) saved in a CD-Rom.
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Submit to the HKIAAT by hand.
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Submission deadline: before 5:00pm, 26 February 2010.
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Sample
× Not double line spacing
 Double line spacing
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Sample
× Exceed 20 pages
 Within 20 pages
Penalty will be imposed on those teams who
violate the specifications.
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2nd round – Public oral presentation
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The list of SIX finalist teams will be shortlisted and announced
on 31 March 2010.
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They are required to give a 15-minute oral presentation.
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Date of Competition: Saturday morning, 17 April 2009
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Venue: Hong Kong Federation of Youth Group, 21 Pak Fuk
Road, North Point
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Other participating teams are also welcome to enrol for
attending the oral presentation.
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The oral presentation will be conducted in English or
Cantonese, depending on the choice indicated on the
registration format.
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Awards will be presented on the same day.
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Annual reports adopted:
Year 2002:
Café de Coral Holdings Ltd
Year 2003:
JUSCO
Year 2004:
Cathay Pacific
Year 2005:
Bossini Int’l Holdings Ltd
Year 2006:
Hong Kong Economic Times
Year 2007:
The Hongkong and Shanghai Hotels Limited
Year 2008:
MTR Corporation Limited
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Question format
Two key areas will be covered:
- Analyze the company’s performance
- Propose business strategies for the company to sustain
growth
Remarks: Students shall refer to the Sa Sa Annual Reports when
preparing for the written report. However, your research shall not be
bound by this.
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Example : Questions for 2008 Competition:
Selected company:
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MTR Corporation Limited
Requirements:
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To evaluate the past performance of MTR Corp. :
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Social responsibility and sustainability development
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Business performance (ratios, SWOT analysis)
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Synergy effect of merger
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Importance of development expenses
To draft a Business Blue Print for MTR which covers the areas of
product, marketing, financial and human resources and suggest the
appropriate performance measurement indicators for MTR
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Judging Criteria
1. Written report
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Problem identification
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Clear discussion and decision focus
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Adequacy of research
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Sound theoretical and practical justification
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Analytical approach and style
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Validity of conclusions
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Writing style, report organization and references
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Presentation style
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Problem solving skills
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Judging Criteria (Cont’d)
2. Public oral presentation
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Completeness of content
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Problem identification
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Clear discussion and decision focus
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Validity of conclusions
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Responsiveness to the questions
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Professionalism of presentation (including use of visual
aids)
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Vocal skills and non-verbal skills
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Time allocation and teamwork
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Performance in Q&A session
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Adjudicators’ comments for last year’s
participants
1. Written Report
• Unprofessional in report writing : no table of contents,
executive summary, conclusion and recommendations.
• Poor report organization: the structure is not systematic and
each section are not inter-related.
• No solid data or clear calculation to justify
recommendations.
• Underlying assumptions for analysis and recommendations
are not stated.
• Do not quote references
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Adjudicators’ comments on last year’s
participants (cont’d)
2. Oral Presentation
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Team members do not introduce himself/ herself before starting
their presentations.
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Relied heavily on cue cards.
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Many recommendations are creative, but not feasible.
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During Q&A session, students are suggested to have a
discussion among members in reaching consensus before
replying the questions.
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Q & A Session
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Enquiries
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HKIAAT website:
www.hkiaat.org
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Email:
[email protected]
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Telephone:
2823-0630
2823-0623
Miss Alison Lee
Miss Sandy Ku
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