Transcript Sponsorship report Southern women’s show February 6

POST SHOW REPORT
Southern Women’s Show
September 20 – 23, 2012
Charlotte, NC
THOUSANDS ATTENDED
The 30th annual Southern Women’s Show attracted thousands of women throughout the
four day, action packed event. In addition to providing you with the opportunity to meet, sell
and talk with thousands of women face to face, the show generated millions of
impressions across the community before, during and after the show.
SCENES FROM THE SHOW
SPECIAL GUESTS
Celebrity appearances attracted media attention and guests! From national
celebrities, top chefs and celebrity crafters to the busy career mom of The Balancing
Act, a superior line-up of special guests inspired and entertained.
Teresa Giudice,
The Real Housewives
of New Jersey
Orchid Paulmeier,
The Next Food
Network Star
Season 7
Kristy Villa,
The Balancing Act
on Lifetime TV
Kathy Cano-Murillo,
Celebrity Crafter
Margot Potter,
Celebrity Crafter
POWERFUL PARTNERSHIPS
Thank you to our sponsors! The Southern Women’s Show partnered with
leading media outlets and outstanding sponsors to extend exposure and
generate maximum engagement. In addition, partners and sponsors created
fun and interactive features within the show!
MEDIA EXPOSURE
The Southern Women’s Show was promoted through an extensive paid and promotional
advertising and marketing campaign to spread the word, attract a qualified audience and
promote your participation. The campaign generated outstanding live coverage and
television, radio, newspaper and magazine exposure throughout the region.
Impressions
Television Advertising
1,337,410
Radio Advertising
2,216,705
Newspaper Advertising
3,600,000
Official Show Program
200,000
Specialty Publications
157,000
Public Relations
2,057,766
Official Show Website
101,658
E-Newsletters
27,000
Total Impressions
9,697,539
TELEVISION ADVERTISING
The following television partners promoted the show through paid and promotional spots,
interviews, website advertisements, E-Newsletters, Facebook, Twitter, and onsite
promotions resulting in 1,337,410 impressions!
7 Spots
53,952 Impressions
40 Spots
993,000 Impressions
90 Spots
120,220 Impressions
155 Spots
170,238 Impressions
RADIO ADVERTISING
The following radio partners promoted the show through paid and promotional spots,
interviews, website advertisements, E-Newsletters, Facebook, Twitter, and onsite
promotions resulting in 2,216,705 impressions!
50 Spots
197,685 Impressions
30 Spots
226,300 Impressions
105 Spots
279,000 Impressions
54 Spots
206,700 Impressions
24 Spots
191,700 Impressions
58 Spots
342,000 Impressions
80 Spots
773,320 Impressions
NATIONAL TV EXPOSURE
The Balancing Act is a popular morning TV show about
women, for women, and trusted by women. The program
came to life at this year’s show with a large “show within
the show” pavilion. The Balancing Act provided the
following added exposure:




Promotion of the show in 50,000 Balance Your Life
Magazine Guides
Email to 50,000 VIP club members
Production of a 60-minute program with show footage
and interviews, scheduled to air a minimum of two times
to a potential audience reach of 96 million households!
Promotion on www.thebalancingact.com
See the Southern Women’s Show episode on October 30th
and November 6th!
PRINT ADVERTISING
18 advertisements in The Charlotte Observer promoted the
show throughout a three week campaign, generating over
3,600,000 impressions. The paper also produced and
distributed the Official Show Program to their full circulation
of 200,000 subscribers. An additional 5,000 copies were
overprinted for distribution at the show.
The show was also advertised in Charlotte Magazine, Society
Magazine, SouthPark Magazine and Today’s Charlotte
Woman to a potential reach of 157,000 readers.
PUBLIC RELATIONS
Press releases, media alerts and personal outreach by our Public
Relations firm resulted in numerous articles about the show
that highlighted show sponsors, exhibitors, celebrity guests and
special features. In total, press clippings and articles generated
2,057,766 impressions.
La Noticia
The Charlotte Observer
Courier-Tribune
Herald Weekly
Star
The Charlotte Observer
WEB, FACEBOOK, E-NEWS
The show connected with thousands of fans through website,
Facebook and E-Newsletter campaigns!

101,658 web impressions

Weekly status updates to over 2,700 Facebook fans

Six E-Newsletters to over 4,500 subscribers
COUPONS, TICKETS, SIGNAGE
Money saving coupon and ticket offers drove attendance!
Special coupon and ticket offers available through the show
website, multiple Harris Teeter and Chevrolet locations helped
to spread the word and stimulate show traffic.
In addition, hundreds of posters, table tents and register
cards decorated the city. Signage was displayed at Belk,
Dillard’s, Concord Mills Mall, Northlake Mall and SouthPark
Mall to promote the show and attract show guests.
EXHIBITORS
A very special THANK YOU to our outstanding exhibitors!
360 Max Fitness LLC
5 Hour Energy
ASG Security
About Time
Aerosoles
Alexander’s-Tervis Tumblers
All Natural Dips
Altrient
American Kidney Fund (Southeast Region)
Alaska Land & Cruise Adventures
Ameriprise Financial
Amy Lynne's
AnnaBella's Closet
Arbonne International
Arthur Murray Dance Studio
Asian Sun Tea
Assett Supplements
Aunt Bunny's Gourmet Wine Jelly
Axcessorize
B.E. Organizers
BJ's Wholesale
Ballantyne Chiropractic Wellness, PLLC
Bath Fitter
Beaches of Fort Myers & Sanibel
BearabowsBeau Ties
BeautiControl
Beautiful Image Anti Aging
Beautiful Nails
Beijo Bags
Belk
Benefit
Bertie County Peanuts
Better In Colour
Better Life Lymphatic Therapy
Big Fish Games
Bev Shots
Bijou Basin Ranch
Billy Graham Library
Biltmore Inspirations - Be Inspired with Lisa
Blake Riley & Co.
Blessed Lotus
Bling and More Eye Kandy
Blingy Boutique
Blue Ridge & Great Smoky Mountains
Brain Balance of Charlotte & Cornelius
CPI Security Systems
Cabot Creamery Cooperative
CapTel NC
CaptionCall
Cardraising, Inc.
Carolina Family Chiropractic
Carolina Health & Wellness Centers
Carolina Home Remodeling
Carolina Renaissance Festival
Cellular Sales
Champion Window & Patio Rooms
Charlotte Fire Department
Charlotte Zoological Society
Chatti Patti
Chevrolet
Children International
Chiropractic Fitness
Christian Tours
ChunHa International
Clever Container
Clinique
Cloister Honey
Connie's Eye
Cookies by Design
Costco
Coty Prestige
Creative Accents FL
Crystal Springs
Cutco Cutlery
Damsel in Defense
David & Lord
Daytona Beach Area CVB
Dennis Vineyards Winery
Dentek
Department of Veteran Affairs
Dillard's SouthPark
Dimples & Pigtails
DermaSleeves
Dip 'N Good Dips dba The DIPlomats
Direct Buy
Diva Daisies, LLC
Dixie HomeCrafters
Dove Chocolate Discoveries
DubLi
EZ Jumper
Easy Elegance
Easy Living Products - Go! Sticky
Easy Living Products - Power Steam Pro
Eclectic Closet
Electronic Boutique
Elegant Accents, Inc.
Elite Cosmetics
Elizabeth Arden Fragrance
Elle VJ Boutique
EXHIBITORS
A very special THANK YOU to our outstanding exhibitors!
Emila Jewelry
En Masse Marketing Corporation
Endless Summer
EnergyPx
Envirosax
eSaleRugs.com
Essential Bodywear
Essencia
Ettamarie's
Etch’N Sketch
Eucerin
Fabulous McGrady & Friends Foundation
Famous Cinnamon Roasted Nut Company
Filigree Jewelry & Scarves by Nataliya
First To Market-Gripstic
Five Star Quality Care
Florence Crittenton Services
Food Notations
Forever Beautiful - Premier Products
Front Porch Ice-cream
From Scratch
GLC Select, Inc.
GNC
Gaffney Premium Outlets
Gianni's Fine Foods
Gold Canyon
Grace Adele
Grace Beauty
Gro-Nails Naturally
H & A Cultured Diamonds, Inc d.b.a. Fiora
Hair Solutions
Happy Feet
Haute Exclusive
Hawaiian Moon
Healthy Home Market
Helmut’s Strudel
Hey Sugar Shop
House-Autry Mills
How Cute
I Rest My Case, Inc. Pillowcase Designs
I Rhino
IDOLIZE Brows & Beauty
Infinity Belt
Innovationx
Insphere Insurance Solutions
Ilovetocreate.Com
Isagenix International
Isle of Candles
It Works! Global
It's A-Peeling!
JAM Sales - Bravage
JAM Sales - Stove Top Grill
Jenni K. Jewelry
Juice Plus
Justin Bieber Fragrance
Katy Perry Fragrance
Killingsworth Environmental Lawn Care
Kitchen Craft
L’Oreal Fragrance
Lanart.net
LeafFilter North of North Carolina, Inc.
Lebo's
Lemon - Aid
Les Femmes Inc.
Lia Sophia Jewelry
LipSense by SeneGence & Finders KeyPurse
Lisa Shively Kitchen Helpers
Little Luxuries of Virgina, LLC
Little River Vineyard and Winery
Lowcountry Tourism
Lumen's Collection
Madcap Logic LLC
Mainstream Boutique
Mann Travels & Cruises
Margaret Taylor, Ltd.
Margaret's Jewelry Galore and More
Martial Arts Training Institute
Mary Jean's China
Mary Kay Cosmetics
Massanutten
Maximized Living
Medi-Massagers
Miche
MiToe
Mix It Up
Mrs. Rogers White Chocolate Popcorn
NC Dept. of State Treasurer
National PTA
Naturally Yours
New Dawn
New Wave Fragrance
No Limits Wellness Club
Nonni's Foods LLC
North Carolina Falun Dafa Association
oMa: Passport for Purpose
OMNITRITION
Oakdale Greenhouses, LLC
Off Leash Dog Training
Origami Owl
EXHIBITORS
A very special THANK YOU to our outstanding exhibitors!
P&G Fragrance
PMD Personal Microderm
Pain-Less Therapeutic Solutions
Parlux Fragrance
Perfect Accents
Perfect Fit Toe Rings
Perfectly Posh
Phoenix Trading
Psychic Center
Pink Zebra Home
Plexus Slim All Natural Health and Weigh Loss
Pockos, T/A Shabby Chic
Polkadot Gift Shop
Pony-O335
Posh Boudoir
Premier Designs Jewelry
Pretty in Pink Foundation
Pretty Face
Primo Water
Profashion Inc.
Sassy But Classy Glitz
Strivectin
Qiagen
Rainbow Home Cleaning Systems
Real Pearls for Less
Redneck Chef's
Renu Derma
Rodan & Fields Dermatologists
Rose Fashion Accessories, Inc.
Royal Bliss Linens
SAS Shoemakers
Sage Jewelry Arts
Salena's Accessory Showcase
Savy Shelle Boutique
Scentsy
Santa's Little Spy
Sears Home Services
Silpada Designs Jewelry
SINE QUA
SouthPark Mall
Slawsa, The Gourmet Topping
Slumber Parties
Sole-magic
Southern Foods at Home
Springfield Armory
Stella & Dot
Stitchin' Post Gifts
Steve’s Cool Stuff
Stony Mountain Vineyards
Straight For You
Sugar Mountain Resort, Inc.
Sugarplum Visions
Tastefully Simple
Temptations Parties
The Art Institute of Charlotte
The Carolina Renaissance Festival
The Charlotte Observer
The Charleston Soap Chef
The Eccentric Cat
The Family Affair
The Found Alphabet
The Gateway for Cancer Research
The Golden Touch
The Lasik Vision Institute
The Miracle Whisk
The Pampered Chef
The Respite, A Centre for Grief & Hope
The Woman in Pink
The WOWW Towel
Therapeutic Innovations
Thirty One Gifts
Tomorrow's Dreams
Too Qt
Tracy Lynn Fashion Jewelry
Transformations
Treasure Chest/ABZ Engraving
Tupperware
Turkey Hill Dairy
Tutor Doctor
US Food And Drug Administration
Ultimate Creations
Unique Designs
Unique Designs By Wanda
Universal Yarn
Upcycle Life
VALERIANO ORTHODONTICS
Vein Clinics of America
Velata
Verizon Wireless
VibaBody Slimmer
Vitamist
WLNK-FM -107.9 The Link
Wacoal / b.tempt'd by Wacoal
Watauga County Christmas Tree Association
Western & Southern Financial Group
White Oak Lavender Farm
Women Magazine
Wonder Water Beads
Xtreme Products
Xtreme Whitening LLC
Yoga MATTY
JOIN US IN 2013!
The quality of the show depends on the quality of our exhibitors. Thank you for
helping us to create a wonderful event for show guests.
Next year’s show is scheduled for
September 19 – 22, 2013
Mark your calendar now!
For more information:
Tish Atkins
Executive Show Manager
800.849.0248 x 110
[email protected]
Sarah Hallett
Assistant Show Manager
800.849.0248 x 121
[email protected]
Click here to apply for the 2013 Southern Women’s Show Charlotte!