Transcript Measure presentation
Measure 40 Drive Safely Campaign
13.6.2012
Katerina Oktabcova Usti nad Labem Municipality
Measure 40
Background and Objectives
Health consequences of traffic accidents in the city area every year significant.
It is therefore to deal with transport safety, from road safety deficits to behaviour issues of drivers, in order to reduce the number of killed and injured people.
Objectives:
• Influence behaviour of drivers through preventive traffic education • • Increase awareness on traffic issues Reduce the number of traffic accidents
Measure 40
Measure overview
Tasks
• 4.15 Drive Safely Campaign – Launched in M41 – DEMO task – Public campaign to eliminate dangerous behaviour of drivers and increase awareness about road safety issues
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4.15 Drive Safely Campaign
• • • • • •
To raise awareness about causes and condequences of traffic accidents
Public events (safe trips to schools, half-marathon) Traffic training (equipment and training materials for local traffic court for children) Workshops with students and seniors Educational materials Promotion in local media (newspaper, local TV, radio, web) International conference on Safe Transport Infrastructure
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Traffic education of children
• • • • • • Children participated in knowledge tests 23 questions on basic traffic rules Children, who failed in the test, were asked to participate in the traffic court education with CIVITAS presents awarded to successful students 939 children from 30 schools and 1 children's camp participated in the testing Almost three quarters of the children’s results reached ‘excellent’ or ‘good’ standard at the first attempt all children were successful in the end
No. of children
195 55 340 349
excellent knowledge good knowledge sufficient knowledge poor knowledge
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Information brochures with road safety tips
• • • • Pedestrians Drivers Cyclists PT users
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Results
• • • • attention drawn to issues of safe driving in the city and road safety in general all 4th grade children in the city participate in traffic education well received by city residents should be periodically repeated to gain long-term impact and to influence behavior of road users
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Budget and costs
Purchases
• Promotional materials for the campaign – Training materials (brochures and traffic tests) – CIVITAS gifts for children – Equipment for traffic education (traffic games and puzzles, flipchart with traffic-themed magnets, colorful stationery, carpet with roads, intersections and pedestrian crossings, etc.) – Outdoor equipment for the traffic court (wooden traffic signs and several new bicycles with adequate cycling gear) – Safety gadgets (reflective accessories, safety vests, stop disks, etc.) – –
Budget Actual costs 17 000 € cca 16 500 €
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Evaluation
Indicator Target Rating 13 – Awareness level 14 – Acceptance level
25% 25%
?
Traffic rules violation level 20 – Injuries and death caused by traffic accidents
- 15% of traffic rules violation 40% of injuries and deaths caused by transport accidents
O O NA = Not Assessed
O = Not Achieved = Achieved in full
= Substantially achieved (at least 50%) = Exceeded ? = in calculation Evaluated together with the measure 49 Road Safety Measures One of the priority measures Indicators:
• •
Awareness level
- from public questionnaires
Acceptance level
- hidden speed control at unusual spots; objective vs. subjective method •
Traffic rules violation level
– data from the Municipal Police, speed control •
Injuries and death caused by traffic accidents -
road accident databases of the Police of the Czech Republic, 2009 – 2011
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Thank you!
Katerina Oktabcova CIVITAS Archimedes Ústí nad Labem Municipality [email protected]
www.usti-nad-labem.cz/civitas