BTEC ICT Level 3 Unit 8 E-Commerce

Session 5 – Promotion in E-Commerce

2.3 – Promotion Starter

1. Why would you website ?

promote a business 2. How would you promote a business website?

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3. Can you identify affect: 3 limitations that could How you promote a website?

Where you promote a website?

Unit 8 Learning Aims

After completing this unit you should: 1. Know the technologies required for an e commerce system 2. Understand the impact of e-commerce on organisations 3. Understand the effects of e-commerce on society 4. Be able to plan e-commerce strategies.

2.3 Promotion

There are a number of ways that a business may choose to promote its e-commerce facility:

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Using Search Engines – a business may rely on meta tags and spiders to ensure that whenever a search is conducted its site will come up first. OR it may pay for its site to come up first through sponsored links (see next page).

Search Results 2.3 Promotion – Using Search Engines.

Sponsored Links

2.3 Promotion

There are a number of ways that a business may choose to promote its e-commerce facility:

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Newsgroups – use Usenet and have been created covering various topics format . often in a text

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Forums – are mostly attached often discuss its content to a website including graphics.

and

2.3 Promotion

There are a number of ways that a business may choose to promote its e-commerce facility:

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Banners – these are pay-per-click advertising designed by a business and put on to another's website.

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Pop Ups – adverts browser window that open up in a new and be irritating for the user.

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Flash – recently flash advertising has been introduced and appears as soon as the website loads .

2.3 – Banners, Pop Ups and Flash

Pop Ups Flash Banner

2.3 Promotion

There are a number of ways that a business may choose to promote its e-commerce facility:

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Spam – a direct mailshot aimed at a list of possible customers ( via email ) that may be interested in buying a good/service.

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Site names – using memorable names so that customers will conduct return visits.

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Direct Marketing – involving emails (captured via a back-ended database) sent directly customers advertising a good/service.

to

2.3 - Promotion

1. Identify and explain the term ‘Newsgroups’ ?

2. Identify and explain the term ‘Forums’ ?

3. Identify and explain Pop-ups’ ?

the term ‘Banners and 4. Identify and explain the term ‘Spam’ ?

5. Identify and explain Marketing’ ?

the term ‘Direct