Transcript Finishing school

Our Goal: Opening nail art saloons…
 Fashion conscious men and women are seen making personal
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statements through their nail décor - in the modern times. Nail
care and nail art has become an integral part of the beauty
industry.
Nail care for beauty and decoration has become very popular in
the last few decades.
Nail lacquering, nail painting, nail decoration and nail piercing are
some different nail art ideas, which are popular all over the
world.
Global trends like nail piercing and nail painting is also making its
presence felt in Indian fashion circles now.
Nail art is a creative field and the fashioning and designing of
nails is becoming more and more innovative.
Nail art designers are working with various mediums like dried
flowers; beads and fabrics to enhance the beauty of nails.
Nail aesthetics have become an interest - especially for those
who frequent beauty parlors for other things. Bold colors like
gold, silver, blue, red, green and black are preferred over softer
shades by high fashion circles.
BEAUTIFUL
GORGEOUS
LOVELY
ATTRACTIVE
ENTICING
ELEGANT
EXQUISITE ALLURING ELEGANT
CHARMING
Some have focused on certain links
 For product features: Designing and creating artificial nails,
Nail piercing, Nail painting, Nail lacquering, Nail painting ,
Manicuring , Pedi curing of nails
 For information collection process: Internet based yahoo,
Google, style in and flicker.
 For buying process: internet booking, widely distributed and
well displayed shops in the mall.
 For payment process: Visa and Master Cards and cash.
Sourcing customer through new products
 Customer-route: When customer dissatisfaction is
high incase of the products and services provided
to them , then appropriate investments should be
made in the field of technology development.
 Product-route: Product is the only way to satisfy
and attract customers therefore products used in
the saloon should be of high quality.
Technology
 New Applications of existing products /technology should
be applicable as far as possible. introduction of new and
better quality products can be a turning point incase of
profitability of the business.
 Technology integration (call taxi, mobile)
Factors affecting nail art Industry
 Market size: one of the major concern about starting this
venture is taking into consideration that change is permanent.
 Demand variability: depends upon age factor.
 Industry rivalry
 Market growth rate
 Global opportunities: expansion
Competition
Madonna
Vlcc
Lakme
Looks
Ambikka pillia
Shenaz
Infinity
Eternity
Gorgeous
Silk and shiny
Grace and style
Market study
 Identify areas of high customer dissatisfaction
 Assess market size
 Assess challenges in accessing customers
 Assess competitive attractiveness
Scanning the Environment
 International Environment
 Domestic Environment
 Macro Environment
 Sect oral Analysis
 SWOT Analysis
International Environment
 International developments affect all businesses for instance
like reccession,changing the economy etc.
 World is a Global Economic village
 Integrated economies
 Increased susceptibility to external happenings
 Internationalization, Digitization, Outsourcing
 One has to understand the impact of these factors
 See more opportunities than threats example how can we
make the business more profitable.
Scanning the Environment
 Political Environment
 Stable & conducive political climate
 Government policies like changes in the budget etc will
effect the costing of the saloon.
 Extensive institutional framework
 Technological Environment
 Level of technology example introduction of new products etc
 Rate of change in technology
 Socio-Cultural Environment
 Customs, Norms and Traditions of the society
 Its crucial for the operations of MNCs
Screening the opportunity:
Solution for customer problem:
Valuable
Before starting any venture the most important aspect is
consumer therefore following points should be kept in mind
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Easily accessible in high markets
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Cost effectiveness
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No transport problem
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Hospitality
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Quality is the basic motive
Nail art is a creative field and the fashioning and designing of
nails is becoming more and more innovative so satisfying the
consumer is the priority.
Sect oral and swot analysis
 Sectoral Analysis
 Deep study of the sector or Industry conditions in which we
doing the business should be studied and respective changes
should be applied.
 Study the industry attractiveness
 Constraints or thrust on technology, manpower & raw material
 SWOT Analysis
 Helps understand own skills & abilities – like in what areas we
specialize and in what areas we need to apply changes.
 Knowledge & experience – well trained staff should be hired
who are best in their fields.
 Helps in understanding the competition which ensure
permanent changes which proves to be beneficial.
Solutions to the problems of the
customers
 Many healthcare suggestions and services are being provided.
 Specialized services are being provided for healthy and cleans
hands and feet.
 Its valuable for the customers as they are getting quality
products and services.
Why can only we provide the solution?
 Nail care saloon is a very new concept in a country like India
therefore specialized services like Designing and creating
artificial nails, Nail piercing, Nail painting, Nail lacquering, Nail
painting ,Manicuring ,Pedi curing of nails which solves many unsaid
questions of the clients.
Willingness of the customers to buy the product
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How many customers are there?
Targeting on high end and upper middle class specially the
youth.
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How many will buy from us?
Depending upon the pocket size of the consumer because
fashion is expensive.
How are you going to do it?
Business model:
Product
Many services are being provided including L'Oreal and
Mac products for example nail paint.
Location
It'll b located in metro cities , main market and some
malls.
Technology/Innovation
Latest products available.
Service
Very good with hospitality
Brand
By providing good services will gain goodwill and brand
value.
How can we defend against others?
We can attract new customers by various means :
 Providing new and high quality products
 Best services
 Easy and cheap ways of commuting
 Easy accessible of the saloon location
 Well trained and specialized staff.
 Valet parking available.
Uniqueness about the idea
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New concept
Fast fashion
Artificial nail care
Decorating and beautifying the nails with color varnish,
glitter and other embellishments.
The maintenance, repair and removal of artificial nails are
also a part of a nailist's job now
Nail technicians use several nail care products to ensure
the health and safety of their clients
Fashion conscious men and women are seen making
personal statements through their nail décor - in the
modern times
nail enhancing techniques, nail art, nail décor and other
fashion trends connected with nail care to satisfy the
individual tastes of their customers.
Self-Opportunity Match
Previous
Experience
(knowledge, skills)
Problems (existing,
emerging)
Self
Access to new
knowledge, skills
Customer
Level of dissatisfaction
(criticality, discontentment)
Nail art machine and brushes…
Financial Attractiveness Strategy
(source, cost, availability, adequacy)
Technical
Attractiveness
Strategy
(Existing/new
technology and
products/services
Solution to Customer
 Dissatisfaction
Marketing
Attractivene
ss Strategy
(size, Entry,
Sustenance)
)
Entrepreneurial Capability Strategy
(Attitude, Skills, Knowledge pool/network –
individual/group)
Overall Attractiveness
 By determining the technical feasibility
 Estimating the financial viability
 Team quality is critical
 Assessing the entrepreneurial resources (ASK)
 Assessing the fit with personal preferences and aspirations
 how we can fill the gaps in capabilities
 Iteratively balance the venture tripod (mkt, tech, fin) and
entrepreneur (your team’s) at every stage
 Detached passion
 Prepare a dynamic Business Plan
Finalizing a Product/Service
 Combine opportunities provided by the environment with your
strengths
 In terms of knowledge, skills, experience, etc
 Analyzing the industry forces
 finalizing the product/service
 The proposed product/service must be compatible with:
 The capability
 Resources Available
 Need of society
Obstacles
 Expensive
 New concept for Indian market
 Transportation problem
 Market size
 Artificial nails doesn’t remain for longer period
Market share
 Make-up just got extended to the nails too! Nail art is the latest
in thing in the fashion world, and is taking it by storm.
 Today, technology has made it possible for one to flaunt the
designs of one's choice on his or her nails.
 item Range from Nail polish, Artificial Nail, 3D Sticker, Crystal
powder, Brush and many Others.
 There is no reason why you cannot have your nails looking all
glamorous and fashionable, and play safe and healthy too!
OUT OF THE TOTAL RATIO 30% ESTIMATED
WOMENS IN METROPOLITIAN CITIES ARE
CONCIOUS FOR HEALTHY AND CLEAN NAILS.
The Business Plan
 Understanding business plans is not only important for those who
are starting businesses…
 More and more banks are requiring business plans for loans, for
new projects and on-going operations,
 Business plans are used in large companies to justify projects,
 No matter where you work, it is increasingly likely that you will
need to evaluate somebody else’s business plan.
REFERENCES:
 Magazines like Elle , vogue , cosmopolitan
 Internet sites like Google,
www.nailart.com,www.beautifulu.com,www.alluring.c
om
Thank you ….
Chandni singh
Jasnoor sapra
Ritika walia
Swati aggarwal