Transcript Module3(T3)
外语系 纺织商务英语 Textile Business English Module Three Visits and Travel Task 3 Trade fair Learning Objectives 1. To comprehend basic trade fair vocabulary and expressions 2. To understand how to participate in a trade fair 3. To enable students to master the steps of attending a trade fair. Lead-in—Group discussion 1. 2. What kinds of trade fair have you ever known? Can you make a brief description of them? What should you do before attending a fair? Useful expressions and patterns 1. Good morning! Welcome to our stand. 2. Could you please give me some information about the trade fair? I’d like to know… 3. When does the trade fair begin? 4. How long does the trade fair last? 5. Who organizes the trade fair? 6. How large is the exhibition hall? 7. I need to book a stand. Could you please tell me how much space is allocated for each stand? Useful expressions and patterns 8. How do you feel like the quality of our products? 9. We are always improving our design and patterns to confirm to the world market. 10. This new product is to the taste of European market. 11. We are satisfied with the quality of your samples, so the business depends entirely on your price. 12. Thank you for coming to our stand. You would be very welcome if you would like to visit our company and learn more about us. 13. Nice meeting you. Please give us a call if you need more information about our products. Listening Dialogue 1 Notes to the dialogue 1 China Import and Export Fair in Guangzhou: 广 交会 2 effectiveness: 产生预想效果 3 exposure: 展示 4 bring about: 带来 5 booth: 展位，摊位 Listening Dialogue 1 Listen to the dialogue 1 and think about the following questions. 1 Have you ever been to an exhibition before? 2 Where can you get information about trade fairs? 3 What can you achieve from attending trade fairs? 4 What can you make preparation for trade fairs? Listening Dialogue 2 Brainstorming Question What departments do we usually have in a factory? Listening Dialogue 2 Notes to the dialogue 1 anything special? 有事吗？ 2 decoration: 装饰，装修 3 guidebook: 指南 4 confirm: 确认 Listening Listen to dialogue 2 and answer the following questions: 1. Where is their booth?. 2. What is their booth background look like? 3. Why should they prepare flyers? Listening Dialogue 3 Notes to the dialogue 1 business card: 名片，也可以称为name card 2 gathering: 集会 3 specialize in doing: 专营 4 standing: 身份，地位，名望 5 City Bank: 花旗银行 Listening Listen to dialogue 3 and fill the blanks with what you hear. 1. The Fair is a big __________ taking place twice a year. 2. Ours is a company specializing in exporting ___________. 3. My shoes firm has a high standing in my country. My bank is __________, New York. Reading and Analyzing Passage Reading One A speech on trade fairs Reading and Analyzing Brainstorming Question What’s the main purpose of attending a fair? A speech on trade fairs Attending trade fairs can be an excellent way to test and open up domestic and foreign markets and to find new suppliers. Customers hoping to get the best value from attending trade fairs must work out what kinds of products or services. they want to find out and who they want to meet. A speech on trade fairs An ideal trade fair can help them to see and compare new and relevant products or services, find new and specialized suppliers, encounter new ideas and innovative companies, get up-to-date with new technologies and make contact with other people in their area of business. New Words and Expressions 1. domestic adj. 家庭的, 国内的, 2. supplier n.供应者, 补充者, 厂商, 供给 者 3. customer n.消费者 4. specialize vi.专攻, 专门研究, 使适应 特殊目的, 使专用于 5. innovative adj.创新的, 革新(主义)的 6. up-to-date adj.直到现在的, 最近的, 当 代的, 新式的 Notes to the Passage 1 Customers hoping to get the best value from attending trade fairs must work out what kinds of products or service they want to find out and who they want to meet. 那些希望通过参展能有所获利的客户必须 了解他们想要的产品或服务。 2 get up-to-date with new technologies and make contact with other people in their area of business. 获得最新的技术，并且能和行业中的人保 持联系。 Group Discussion Discuss the following questions with your partner. 1. What is good way to open up domestic and foreign markets? 2. What can you get from trade fair? Reading and Analyzing Passage Reading Two Why Visit an Exhibition Why Visit an Exhibition There are many ways of collecting products and supplier information, but only exhibitions allow you to put suppliers’ claims comprehensively to the test by examining the products yourself, questioning their creators, comparing and contrasting their performance specifically. Visitors attend exhibitions to see what’s new Exhibitions are a recognized launch pad for new products and an extremely efficient way to keep up date with the latest innovations. Why Visit an Exhibition Evaluate products and suppliers You can compile a wide range of competitive information on products and suppliers in a concentrated period of time. Keep informed of industry and market developments Exhibitions are a rich source of new ideas and applications and they play an important role in strategic planning and business generation. Network/Develop business contacts Exhibitions are a focal point for industry, attracting a broad cross-section of representatives, form buyers and sellers to trade associations and the media. Why Visit an Exhibition Other common reasons for attending exhibitions include: to consolidate business relationships to solve specific problems to find new marks to appoint agents/seek principals to discuss specific terms/conditions/pricing to obtain technical knowledge to discuss business needs in a neutral environment Group Discussion 1) What are the possible reasons for visiting an exhibition? 2) Do you think that exhibitions may help develop business contacts? Why or why not? Reading and Analyzing Passage Reading Three At the Autumn Commodities Fair At the Autumn Commodities Fair Chen Hong, a student of the College of Textile and Garment, is now having her practical training at the Autumn Commodities Fair in Guangzhou. She marvels at a great variety of new and traditional garments of our country. Indeed, the garment style of one country can reflect its own culture and life style. With the development of the civilization of the world, fashions for men’s clothes and those for women’s are changing as well. People are eager to wear garments of special styles and they also have tendency to buy clothes of higher class. So varieties of garments are elaborately designed to meet different types of needs and cater for At the Autumn Commodities Fair various tastes among the public. Many newly-designed clothes in a wide range of colors and styles at the fair attract everyone present. In the Garment Hall of the Fair, there are many different kinds of colorful and fashionable garments, such as skirts, dresses, pajamas, jackets, trousers, overalls, swimming trunks, coats and beautiful underclothes. etc. Businessmen from our country or even all over the world come to the factory. They are going around and chatting about the garments. Some are making inquiries, some are bargaining with others, and some are placing orders. They are doing business on the spot. The Commodities Fair of Guangzhou is really a big show. New Words and Expressions commodity n.商品 variety n.多样化，丰富多彩 a great variety of 多种多样的，品种繁多的 traditional adj.传统的 material n.材料，原料 pajamas n.（一套）睡衣裤 overalls n.（上下连身的）工作服 trunks n.（男用）紧身游泳裤 civilization n.文明 tendency n.倾向 New Words and Expressions elaborately cater range in a range of chat inquiry order spot adv.精心地，详尽的 v.迎合，投合 n.变动范围 在……范围内 v.聊天 n.询问,打听 n.订购,订货单 n.地点,场所 Group Discussion Read the passage and decide whether these statements are True (T ) or False ( F) 1 ( )Chen Hong is very surprised at a great variety of new and traditional garments of our country. 2 ( ) With the development of the civilization of the world, fashions for men’s clothes are not changing as the same as those for women’s. 3 ( ) Businessmen from all over the world come to the trade fair, Some are making inquiries, some even doing business on the spot. Assignment Discuss with your partner on what benefits you can expect if you exhibit at trade fairs and how to prepare for trade fairs. Please write a brief report about it and demonstrate it in class next time. Reference For more topic-related information , please refer to the following websites: http://www.biztradeshows.com/china/ http://www.chinatradeshows.com/ http://en.wikipedia.org/wiki/Fair_trade