Transcript HRSA Presentation – Social Media Tips

Workplace Partnership for Life
Hospital Campaign
Learning Series Webinar
Wednesday, January 21, 2015
2:00 – 3:00 p.m. ET
Agenda
Welcome and Introductions
• Rita Maldonado, Division of Transplantation, HSB, HRSA
• Mary Ganikos, Division of Transplantation, HSB, HRSA
• Venus Walker, Division of Transplantation, HSB, HRSA
New Jersey Sharing Network and Hackensack University Medical
Center
• Maria Moreno, Hospital Services Manager, New Jersey Sharing Network
• Angela Wilson, Director of Media Relations, Hackensack University Medical
Center
• Ciaran P. Geraghty, RN, BSN, CCRN, Nurse Manager Surgical Intensive Care
Unit, Hackensack University Medical Center
One Legacy
• Ryan Mangindaan, Production Supervisor, One Legacy
Hospital Campaign Creative Messaging
• Bette Hughes and Shelly Morningstar, Akoya
Open Mic/Q&A
New Jersey Sharing Network and
Hackensack University Medical Center
• Maria Moreno, Hospital Services Manager, New
Jersey Sharing Network
• Angela Wilson, Manager, Media Relations and
Communications, Hackensack University Medical
Center
• Ciaran P. Geraghty, RN, BSN, CCRN, Nurse Manager
Surgical Intensive Care Unit, Hackensack University
Medical Center
OneLegacy
• Ryan Mangindaan, Production Supervisor,
OneLegacy
Creative Messaging
• Bette Hughes and Shelly Morningstar, Akoya
Hospital Use of Social Media
• Hospitals are increasingly using social media
• Primary reasons for hospitals branching into social media:
− Connecting with patients and communities
− Building brand awareness, loyalty, and market share
• By late 2014:
− More than 99% of hospitals had a Facebook account
− More than 50% had a Twitter account
• In 2013:
− Mayo Clinic had 446,278 “likes” on Facebook,
567,998 Twitter followers and 11,392 tweets
− In 2013, Cleveland Clinic had 508,031 “likes” on
Facebook, 119,620 Twitter followers
and 12,385 tweets
Hospital Use of Social Media
Sharing Creative Messaging
• Consider sharing social media outreach materials for
upcoming 2015 observances
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−
−
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National Donor Day – Saturday, February 14, 2015
Celebrate Spring – Friday, March 20, 2015
National Eye Donor Month – March, 2015
National Donate Life Month – April, 2015
• Email coming in the near future with sample messaging and
graphics for National Donor Day
− Similar emails with sample messaging and graphics for the other
three observances will be sent
• Graphics will be formatted in optimal sizes for use on
different platforms, with detailed instructions provided in
the emails
Social Media Messages for
2015 Observances
Saturday, February 14:
National Donor Day
Sample Tweets/Posts
Flowers? How about the gift of life?
123,000+ are waiting–sign up today
as an organ, eye, tissue donor.
#LetLifeBloom organdonor.gov
Share the love! Give the gift of life &
sign up now as an organ, eye, tissue
donor. #LetLifeBloom organdonor.gov
Social Media Messages for
2015 Observances
Friday, March 20:
Celebrate Spring
Sample Tweets/Posts
This is the first day of Spring–
celebrate by signing up now as
an organ, eye, tissue donor.
#LetLifeBloom organdonor.gov
Share the joy of Spring!
123,000+ wait for the gift of life.
Sign up now as an organ, eye,
tissue donor. #LetLifeBloom
organdonor.gov
Social Media Messages for
2015 Observances
March: National
Eye Donor Month
Sample Tweets/Posts
It’s National Eye Donor Month.
Give the gift of sight–sign up today
as an organ, eye, tissue donor.
#LetLifeBloom organdonor.gov
Share the joy of sight! Give the gift
of life by signing up today as an
organ, eye, tissue donor.
#LetLifeBloom organdonor.gov
Social Media Messages for
Upcoming Observances
April: National
Donate Life Month
Sample Tweets/Posts
123,000+ are waiting. Will you give
the gift of life? Sign up today as an
organ, eye, tissue donor.
#LetLifeBloom organdonor.gov
Give the gift of life. Make this the
month you pledge to be an organ,
eye, tissue donor. Sign up today.
#LetLifeBloom organdonor.gov
Tips for Hospital Campaign
Social Media Messaging
• Brainstorm ideas and share messaging drafts internally with
your OPO/DLA communications/social media staff
• Provide well in advance to hospital partners
• Be sure to use the #LetLifeBloom hashtag so you can track
trending
• Hospitals using social media messages earn 30 points per
posting on the Hospital Campaign Scorecard
• Messages and graphics can be re-purposed for use in email
blasts from hospital leaders and in community newsletters,
or for printing on tent cards and posters
Open Mic
Q&A
• Share Hospital Campaign updates
• Discussion and Q&A
Quick Reminders
• Enroll in the Hospital Campaign
– www.organdonor.gov/howhelp/hospitalcampaign.html
• Hospital Campaign Resources
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Guide
Scorecard providing 40+ point-coded outreach activities
Toolkit web badge for linking to partner websites
Learning Series webinars
Campaign coaching – email [email protected]
• Timeline: August 2014 through April 30, 2015
– All partners who enroll and submit an activity Scorecard
by May 15 will be formally recognized by HRSA and
National Partners
The Health Insurance Marketplace
Make your health a priority
in the new year! Sign up
today for 2015 coverage –
open enrollment period
continues through
February 15, 2015
www.healthcare.gov
THANK YOU!
Join Us for Our Upcoming
Hospital Campaign
Special Webinar:
Small and Rural Hospitals
Wednesday, February 25, 2015
2:00 – 3:00 p.m. ET
https://akoyaonline.adobeconnect.com/wpfl
webinars/