Transcript events

CHAPTER 1
EVENT INDUSTRY
KNOWLEDGE
FESTIVAL & SPECIAL EVENT
MANAGEMENT
Assoc. Prof. Seri Wongmonta, Ph.D
TYPES OF EVENT
1. Mega – events: Mega – events are those events
that are so large that they affect whole economies
and reverberate in the global media.
2. Hallmark events: The term ‘ Hallmark events
refers to those events that become so identified
with the spirit or ethos of a town, city or region
that they become synonymous with the name of
the place, and gain widespread recognition and
awareness.
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3. Major events: Major events are events that are
capable, by their scale and media interest, of
attracting significant visitor numbers, media
coverage and economic benefits.
4. Local or community events: Most community
product a host of festivals and events that are
targeted mainly at local audiences and staged
primarily for their social, fun and entertainment
value.
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SIDE OF EVENT
• Mega-events
The largest events are called mega-events and
these are generally targeted at international
markets. The Olympic Games, Commonwealth
Games, World Cup Soccer and Superbowl are good
examples.
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• Hallmark events
hallmark events are designed to increase the
appeal of a spacific tourism destination or region.
• Major events
These events attract significant local interest
and large numbers of participants, as well as
generating significant tourism revenue.
• Minor events
Most events fall into this last category, and it is
here that most event managers gain their experience.
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TYPES OF EVENTS
• Sporting
• Entertainment, arts and cultural festivals
• Commercial, marketing and promotional
events
• Meetings, conventions and exhibitions :
MICE (Meetings, Incentives, Conferences
and Exhibitions)
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• Family events
• Fundraising
• Miscellaneous events
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Form or content
1. Festivals: Festivals are an important expression
of human activity that contributes much to our
social and cultural life.
2. Sports events: The testing or sporting prowess
through competition is one of the oldest and most
enduring of human activities, with a rich
tradition going back to the ancient Greek
Olympics and beyond.
3. The MICE industry, or business events
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THE EVENT TEAM
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Venue managers
Stage managers
Lighting, audio and video companies
Decorators and florists
Entertainers
Employment agencies
Rental companies
Public relations and marketing consultants
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Security companies
Catering companies
Cleaning companies
Ticketing operations
Printers.
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THE STRUCTURE OF THE
EVENT INDUSTRY
1. Event organization: Events are often staged or
hosted by events organizations, which may be
event – specific bodies.
2. Event management companies: Event
management companies are professional groups
or individuals that organize events on a contract
basis on behalf of their clients.
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3. Event industry suppliers: The growth of a
large and complex industry has led to the
formation of a wild range of specialist suppliers.
These suppliers may work in direct event related
areas, such as staging, sound production,
lighting, audiovisual, production, entertainment
and catering.
4. Venues: Venues management often includes an
event management component whether as part
of the marketing of the venue or as part of the
servicing of event clients.
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Industry association: The emergence of the industry has
also led to the formation professional association providing
networking, communications and liaison within the
industry, training and accreditation programs, codes of
ethical practice, and lobbying on behalf of their members.
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External regulatory bodies: As noted, contemporary
events take place in an increasingly and complex
environment. A series of government and statutory bodies
are responsible for overseeing the conduct and safe staging
of events, and these bodies have and integral relationship
with the industry.
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EVENT MANAGEMENT, EDUCATION
AND TRAINING
1. Identifying the knowledge and skills
required by event managers
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history and meaning of festivals, celebration,
rituals and other events
historical evolution ; type of events
trends in demand and supply
motivations and benefits sought from events
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roles and impacts of events in society,
the economy, environment and culture
who is producing events, and way
event setting
operations unique to events
management unique to events
marketing unique to events
program concepts and styles
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2. Event Management Body of
Knowledge Domain Structure
Domains
Administration
Design
Marketing
Operation
Risk
Financial
management
Catering
design
Marketing plan
management
Attendee
management
Compliance
management
Human resources
management
Content
design
Materials
management
Communications
management
Decision
management
Information
management
Entertainment
design
Merchandise
management
Infrastructure
management
Emergency
management
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Procurement
management
Environment
design
Promotion
management
Logistics
management
Health and safety
management
Stakeholder
management
Production
design
Public relations
management
Participant
management
Insurance
management
Systems
management
Program
design
Sales
management
Site management
Legal
management
Time
management
Theme
design
Sponsorship
management
Technical
management
Security
management
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3.Training delivery
3.1 Industry associations
3.2 Universities and other tertiary
education institutions
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4. EVENT TECHNOLOGY
Relationships within the event industry
Arts and
Entertainment
Industry
Corporate/Bu
siness and
Associations
Sport Industry
And
Associations
Event Committee
or Major Client
Government
bodies :
- Federal
- State
- Local
Tourism and
Hospitality Industry
and Associations
- Emergency
service
- Transport
Authority
- Police
Event Management
Team
Paid / Volunteer / Contract Staff
Primary functional
MARKETING
FINANCE
HUMAN
RESOURCES
SITE/OPERAT
IONS
PRODUCTION/C
OMPETITION
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EVENT TECHNOLOGY (Cont)
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Project planning software.
Venue booking systems.
Audience reservation and registration systems.
Identification and accreditation systems.
Employee records and police checks
Security systems.
Timing and scoring systems.
Broadcasting systems.
Communications systems.
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5. EVENT MANAGEMENT
ASSOCIATIONS AND RESOURCES
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Entertainment Industry Association
Exhibition & Events Association
The Festivals & Events Assciation
International Festivals & Events Association
Venue Management Asoociation
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6. ETHICAL ISSUES
• Promote and encourage the highest level of ethics
• Strive for excellence in all aspects of our profession
• Use only legal and ethical means in all industry
negotiations and activities
• Protect the public against fraud and unfair
practices
• Maintain adequate and appropriate insurance
coverage for all business activities
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• Maintain industry standard of safety and
sanitation
• Provide truthful and accurate information
• Commit to increase professional growth and
knowledge
• Strive to co-operate with colleagues, suppliers,
employees/employers and all persons
• Subscribe to the ISES Principles of Professional
Conduct and Ethics
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THE END