Transcript Hotels Group 2

HOTELS
Members of our group
1.Eric Douangphoumy
2.Tomoya Sekiguchii
3.Syunsuke Matsuoka
4.Syota Ubano
HOTEL INDUSTRY AND ITS
DEVELOPMENT
HOWARD JOHNSON HOTEL
Howard Johnson in
London
Howard John in Shanghai
HOLIDAY INN
Holiday inn hotel
Logo
Hotel
Logo
Hotel
These hotels were primarily for commercial travelers and vacationing
families, were close to big highways, and were built to provide low-cost
rooms without stiffs.
History of Hilton
Conrad
Hilton
1919: Conrad Hilton buys his first
hotel.
1925: The first hotel carrying the
Hilton name is constructed in
Dallas.
1946: Hilton Hotels Corporation is
formed.
1947: Becomes the first hotel
company to have its stock listed on
the New York Stock Exchange.
Hilton Hotel
1954: Conrad N. Hilton buys
Statler Hotel for $111 million
dollars.
1964:Hilton International
forms as a separate company.
1970: The company buys two
casino hotels in Las Vegas.
1979: Conrad Hilton passes
away at age 91.
Conrad Barron
1984: First Embassy Suites opens,
in Kansas City-Overland Park, Mo.
1995: The first Hilton website
launches: www.Hilton.com.
2007: Christopher J. Nassetta
joins Hilton Worldwide as
President and Chief Executive
Officer.
2011: Home2 Suites, a new
concept in the extended-stay
market, opens its first property in
Fayetteville, NC.
Company Description
Business Drivers #1
Conrad Hilton
Business Drivers #2
2003
2004
2005
2,173
2,259
2,800
Number of
Rooms
(Thousands)
348
358
475
Geographical
Presence
(Countries)
N.A
N.A
80
Occupancy
Rate
(Percent)
68.2
71.3
73.8
85.51
93.16
104.1
Number of
Hotels
RevPAR
(USD)
2010 Revpar
Rank
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1.
2.
3.
4.
5.
6.
Market
%
New Orleans, LA 14.1%
Boston, MA 12.7%
Nashville, TN
11.7%
New York, NY
11.2%
Mississippi 11.1%
Pennsylvania Area
10.3%
7. New York State
8.6%
8. Ohio Area 8.0%
9. Chicago, IL 7.4%
10. Charlotte, NC-SC 7.4%
Number of Rooms
600,000
Competitive Landscape #1
Hilton Hotel Hawaii
Competitive Landscape #2
Hilton Hotel Thai
Competitive Landscape #3
Hilton Hotel Rome
Competitive Landscape #3
Starwood
Hilton
Marriott
Intercontinental
Number of
Hotels
871
2,935
2,832
3,600
Number of
Rooms
(Thousand)
266
501
514
538
Geographical
Presence
(Countries)
100
78
68
100
Occupancy
(Percent)
71.2
72.5
74.4
N.A
Average Daily
Rate (USD)
191.56
115.43
153.99
N.A
RevPAR
(USD)
136.33
82.46
114.61
N.A
HORIZONTAL INTEGRATION
Horizontal integration occurs
when a firm is being taken over
by, or merged with, another firm
which is in the same industry
and in the same stage of
production as the merged firm
The goal of Horizontal
integration is to
consolidate like companies
and monopolize an
industry.
VERTICAL INTEGRATION
Andrew Carnegie
VERTICAL INTEGRATION
Vertically
integrated companies
in a supply chain are united
through a common owner
 Usually each member of the
supply chain produces a (market
specific) service, and the services
combine to satisfy a common need.
Hotel
Rental Car
Tours
Airlines
WHAT IS THE FUTURE OF THE HOTEL BUSINESS IN
THE US AND HAWAII?
GUESTS NEED TO FOLLOW THREE
STEPS.
Guests must wait in a line.
• Makes us annoyed.
1.
2. Guests have to talk with hotel employee.
• Takes a long time.
3.Finally,guests get room keys.
•Sometimes the card key does not work.
•Need to exchange a new key.
TECHNOLOGY DEVELOPMENT HELPS
THE FUTURE OF HOTEL BUSINESS.
•By using smart phones, guest will save their time.
•Guests do not feel any stresses.
This is called a mobile room key!!
UNDERSEA RESORTS
• Hawaii has the beautiful beach.
• Hawaii does not have a undersea hotel.
THE FUTURE OF THE HOTEL BUSINESS IN
RUSSIA.
•The
station will be open by 2016.
•Prices for leisure travel are approximated to be
826,000 USD for the voyage and 165,000 USD for
a five-day stay.
•Room has sleeping space, a bathroom, and
microwave.
THE FUTURE OF HOTEL BUSINESS IN THE US.
・It is a risky trip.
・Exciting trip for tourists.
・An forgettable trip
REFERENCES
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"Hilton Worldwide Makes History with Record Room Totals among Many Milestones in 2010."
Hiltonworldwide, 24Jan2011.
Web. 14 Sep 2011.
<http://www.businesswire.com/news/home/20110124005912/en>.
"13thAnnual Lodging Industry Update." Hiltonworldwide, 11Feb2011. Web. 14 Sep 2011.
<http://www.mmhla.com/pdf/Lodging-Industry-Update-Year-End-2010.pdf>.
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"HILTONworldwide." Web. 14 Sep 2011. <http://www.hiltonworldwide.com/about/>.
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"hilton hotels." Web. 14 Sep 2011. <http://www.wikinvest.com/wiki/Hilton_Hotels>.
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Nusca, Andrew. "The hotel of the future: ‘You will be the key’." (2010): n. pag. Web. 14 Sep 2011.
<http://www.smartplanet.com/blog/smart-takes/the-hotel-of-the-future-8216you-will-bethe-key/6167>.
Melanson, Mike. "Smartphones Begin to Replace Hotel Keycards." (2010): n. pag. Web. 14 Sep 2011.
<http://www.readwriteweb.com/archives/smartphones_begin_to_replace_hotel_keycards.p
hp>.
"commercial space station hotel." (2010): n. pag. Web. 14 Sep 2011.
<http://www.designboom.com/weblog/cat/16/view/16224/commercial-space-station-hotel.html>.
Members. "Distributing Marketing - Hotelmule - Hospitality and Tourism Industry Portal."
Hospitality
Management Forum, Tourism Management Forum, Hospitality Industry, Tourism Industry.
Hotel Mule, 5 Jan. 2010. Web. 14 Sept. 2011.
http://hotelmule.com/management/html/83/n-21836.html.
"Stakis Hotels Acquired by Hilton - FlyerTalk Forums." FlyerTalk - The World's Most Popular Frequent
Flyer Community.
Flyertalk, 5 Feb. 1999. Web. 14 Sept. 2011. <http://www.flyertalk.com/forum/hiltonhhonors/122391-stakis-hotels-acquired-hilton.html>.