Transcript Discover Sailing Implementation Power Point for

The
Discover Sailing Program
TITLE
Club Implementation
August 2012
DATE
Outline
 Recap
 Yachting Australia Plan
 Club Ten Point Implementation Plan
Recap – Communications to date
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December 2011 – Sport Development Plan 2011-14
January 2012 – gemba Report
March 2012 – Gold Card Newsletter Q1
March 2102 - Letter to YATC’s
April 21012 - Letter to Commodores
June 2012 – Renewal Letter to YATC’s
June 2012 – Gold Card Newsletter Q2
July 2012 – Instructor Newsletter
July 2012 – Discover Sailing Update – ppt with sound
Discover Sailing - Program Definition
The Program is an Australia wide initiative that
engages Yachting Australia, the State Associations
and Clubs in a common objective of increasing
participation in safe sailing at member clubs. It is
primarily an attraction strategy and includes
everything Yachting Australia does that services
Australians who are not yet sailing at clubs.
Program Components
 Discover Sailing Days – Australia wide day and at clubs
as often as they chose (2012 Vic = Nov 11)
 Discover Sailing Experiences – first step – new
 Discover Sailing Courses – dinghy & keelboat
 Tackers – juniors the highest priority ( + families)
 Sailability - including 20% of the population
 Crewing for someone – most people don’t own a boat
 Sailing Holidays
 Sailing Pathways – for retention
Resources
 www.discoversailing.org.au for the public
 www.yachting.org.au for Club Officials under
Education & Training
Participation
 Promotional Materials – brochures, banners, decals etc
from OnLine Shop
 Mobile Display Stand for Events / Boat Shows etc
 IT – myClub & myCentre for measuring results
Yachting Australia’s Plan
Yachting Australia Plan
2011-12
 Roll out Tackers
 Research & Design Entry Brand & Launch to Clubs
 Support Sailability
2012-13
 Support States helping clubs implement
 Continue development
 Measure & Monitor
2013-14
 Broader public awareness
Yachting Australia 2012-13 Plan
 Tackers roll out
 Sailability support
 Discover Sailing
 Continue Development eg website
 Guidelines for Hosts & Discover Sailing Days
 Discover Sailing Experience
 Collect low hanging fruit eg member gets member
 Local Area Marketing via Clubs
 Commence Commercialisation
 Communications Plan
Ten Point Club Implementation Plan
Discover Sailing – Ten Point Club Plan
1. Have a Plan
2. Consider the gemba Recommendations
3. Adopt the Sailing Pathway
4. Communicate the Club’s interest in new members
5. Appoint Discover Sailing Hosts
6. Consider Discover Sailing days
7. Consider the Learn to Sail Courses and Experience
8. Promote Crewing opportunities
9. Promote the Club externally
10. Establish a method of measuring your results
1. Have a Plan
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Is increased participation a priority right now ?
What do you want to achieve ? By when ?
What target groups ? (young people, crew, families etc ? )
Who will work on this ?
Who is responsible ?
2. Consider the gemba recommendations
 Six key recommendations for clubs
 Work out which ones could benefit your club & action
them
3. Adopt the Sailing Pathway
 Review that sailing pathway. It appears at
www.yachting.org.au under Participation
 Which steps do we want to be really good at ?
 What do we need to do to achieve that ?
 Steps 1-3 Learn to Sail Courses
 1 Learn to Sail
 2 Better Sailing
 3 Learn to Race
 Step 4 Introductory Racing / Green Fleet
 Step 5 Club Racing
 Step 6 Club Coaching
4. Communicate the Clubs interest in new
members
 Update your Club Profile in MyClub – this is what the
Discover Sailing website takes people to
 Make sure the front page of your website has a prominent
entry point for non members
 Consider adopting the Discover Sailing logo
 Consider external signage – is it welcoming and helpful ?
 Consider the facilities – are they welcoming, and inclusive ?
5. Appoint Discover Sailing Hosts
 The gemba “Ask me anything person”
 Read the Guidelines for Hosts at
www.yachting.org.au under Participation
 Identify and invite appropriately skilled people
 Engage all club members in promoting Discover
Sailing and welcoming visitors
6. Consider Discover Sailing Days
 Do we want to run our own Discover Sailing Days ?
 Do we want to be part of the State / National
Discover Sailing Days ?
 Guidelines for running Discover Sailing Days are at
www.yachting.org.au under Participation
7. Consider Discover Sailing Courses
 Do we want to run Learn to Sail courses in Dinghies or
Keelboats or for Juniors ?
 Have we aligned them to the sailing pathway ?
 Consider the value of
Tackers – our highest priority
Sailability – welcoming and inclusive
 Details to become a Discover Sailing Centre are at
www.yachting.org.au under Education and Training
8. Promote Crewing Opportunities
Link your clubs website to the Crew
Matching Service on
www.discoversailing.org.au
Promote crewing opportunities on your own
website and noticeboard
9. Promote the club externally
 Local Area Marketing
 What Discover Sailing Promotional Materials would
be useful for us ?
 Purchase available materials at
www.yachting.org.au/onlineshop
10. Measure your results
 How do we know if this is all working ?
 Measure number of participants , number of new
members
 MyClub
 MyCentre
 Do we want to survey participants as to their
satisfaction ?
 Share your results
The Challenge of Change !
More Information or to get Involved
 Contact State Associations