3A Business Consulting

Strategy Approaches

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Mapping external issues Mapping internal issues

The Strategy Work – the Generic Way

Evaluation Strategy platform External & internal toolbox

Analysis Brain storming Scenarios

Strategy work

Creativity Innovativeness Experience

Strategy development

“The future belongs to those who see the opportunities before they become obvious” Theodore Levitt

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Defining the Business and Strategy Development – the 3A Approach External environment

Market analysis Market players Customer analysis Strategic alliances

Internal environment Assessment

Resources and capabilities Company value chain S. W.

O. T.

Business platform

Strategy options Strategy evaluation Mission vision Values

Strategy

Strategic goals Strategy implementa tion Industry overview Competitive arena Core competencies Critical key issues Defining the specific business arena Business plan 3A Business Consulting 3

The External Environment The company's external environment Political, economic, social and technological factors – PEST analysis Defining the market Five forces Portfolio approaches Industry value chain Competitor analysis Key success factors ”

The challenge of estimating the future market for new technologies is estimating the demand for products that do not yet exist by asking customers that have not yet heard about the products

” Georg Day

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The External Environment Illustration of the main elements in the industry value chain

Raw material Processing Sales & marketing Physical distribution Customers 3A Business Consulting 5

The Internal Environment The company's internal environment Resource and competence analysis The value chain Culture and values

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The Internal Environment Analysis of main company functions and processes to establish an understanding of current business operations Product R&D, technology and systems development Human resources management General administration Inbound logistics Operations Outbound logistics Marketing & sales Service

Value added 3A Business Consulting 7

Combining the External and Internal Factors SWOT analysis Strengths

Internal

Weaknesses Strengths and weaknesses explored in the resource-based analysis Opportunities

External

Threats Opportunities and threats explored in the environment-based analysis

“ When the weather is windy, some seek shelter, others build windmills ”

Mao Tse-Zsung

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The Business Platform What, how and to whom must the business operate?

What Customer functions/ customer needs Technology/ competences How Who Customer groups

“Success comes by out-thinking, rather than out-punching your competitors…”

Ron Handley, Strategy Workshop Facilitators Ltd .

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The Business Platform Linking values, mission and vision Vision Mission Values and policies Strategy Values: Definition of key company operational values Mission: Definition of the purpose we are in business for Vision: Description of where we are heading and what we want to achieve

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3A Strategy Work is Pragmatic All companies are different, therefore strategy development needs a pragmatic rather than a dogmatic approach Strategy process and strategy content are adapted to the individual company and its specific circumstances within the business context The strategy development work can be carried out by a top-down or a bottom-up approach

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3A Case Examples of Strategy Work Case 1: Strategy development for major international food and dairy company Case 2: Strategic development plan for a complete national industry sector Case 3: Strategy work for major Nordic food company Case 4: Strategy development for global food ingredients company Case 5: Strategy outline for functional foods for a major Scandinavian food company Case 6: Strategy platform and development of business plan for a biotech company Case 7: Development of complete strategy including feasibility study for a new food company

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3A Strategy Work – Insight and Foresight Insight: “A moments insight is sometimes worth a life’s experience” Oliver Wendell Holmes Foresight: “Those who face the unprepared with preparation are victorious” Sun Tzu, The Art of War

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