Dave Williams
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Transcript Dave Williams
Metro Atlanta
Regional
Transportation
Referendum
Fundraising
Overview
HB 277 passed in April, 2010
July 31, 2012 election, simple majority
10-year, 1 penny sales tax
Georgia divided into 12 regions; regions vote separately
Effort in metro Atlanta managed by MAVEN/CTM
Other 11 regions managed by GA Chamber of Commerce
Metro-Atlanta 10-county region will generate $7.2
billion over 10 years
52% Transit
48% Roads, interchanges, bike/ped, aviation
May 2011 benchmark poll: majority of voters unaware or
undecided; balance favor the tax, by small margin.
Overwhelming majority of Atlanta voters agree traffic
congestion is a serious problem, and if un-addressed, we will
lose jobs, economy will suffer.
Large majority of voters plan their day to avoid congestion.
200,000+ citizens participated in outreach efforts to develop
the 157-project list.
Consensus among Governor, Speaker, Mayor Reed, majority
of local elected leaders, biz community, 100+ org. coalition
501 (c)(3) MAVEN
$2.0 million budget
Neutral, non-partisan education, research, etc.
No limit on contributions
Generally tax-deductible
501 (c)(4) CTM
$6.8 million budget
“Vote Yes” activities, persuasion and advocacy
No limit on contributions
Not tax-deductible
Subject to state campaign disclosure requirements
MAVEN Donors
$2.0m of $2.0m committed
Community Improvement Districts (BIDs)
Corporate and family foundations, universities
Individuals
CTM Donors
$4.2m of $6.8m committed
Public and private companies
Associations, membership & industry organizations
Individuals
Major targets: companies who “get it”
(engineering, consulting, construction, real estate, banking,
technology, supply chain/logistics, etc.)
Finance Committee: peer-to-peer asks, targeting,
triangulation
Geometry is important: associations, targeting
within industries, special events, connectivity, etc.
Seth Godin, author of TRIBES:
“best donors are the ones engaged in working toward the
mission of the enterprise”
Signature gifts-Set the bar high
Special events- Create deadlines
Fill up the room- Use peer pressure to your benefit
Start at the top- The $ get smaller as you go down
Don’t ask for no’s- Get the right person to ask
Don’t get snoozed- Be persistent
Water the flowers- Turn your donors into askers
Win.
The ultimate currency of your campaign is VOTES,
not dollars.
Use the fundraising effort to secure VOTES, not just
dollars. (sell shares)
TransformMetroAtlanta.com
AtlantaRegionalRoundtable.com
@TransformATL
Transform Metro Atlanta
Dave Williams
VP Transportation, Metro Atlanta Chamber
[email protected]
770-846-9000