ehaat Shop eHaat is an internet enabled rural distribution business with a ‘last

mile’ network of village level Channel Partners eHaat centres are currently present in Western UP & Uttrakhand in India. eHaat is expanding its network rapidly. Established late 2012, eHaat is part of Ujjwal Rural Services, the rural marketing division of Dhampur Sugar Mills Ltd.

eHaat’s unique internet enabled last mile network is able to provide rural consumers the entire array of e-commerce & internet enabled services, thereby giving them more choice and convenience eHaat is ideally suited to assist companies because of its extensive experience operating in the rural landscape, vast network reach and large customer databases eHaat has evolved a “hybrid” model where Channel Partners and it’s own marketing team are made internet literate and hence able to assist rural consumers take advantage of the internet revolution.

Our Current Status

Conducted extensive pilot activity in first half of 2013 with 50 village franchisee centres in Western UP • Opening 360 village ehaat centres across Western UP & Uttrakhand by Oct 2013, reaching a market of around 1 million rural consumers

ehaat Shopping Van

• • Distributing an increasing range of products and services across agriculture, energy, consumer durables, FMCG, loyalty cards and finance Plans to expand to at least 500 village ehaat centres in 2014

Our Offering to our Partners

A ‘single window’ platform for marketing and distribution extension to the village level across Western UP and Uttrakand

Research Marketing Distribution

Conduct village level market and product research activities Perform product testing and feedback programs Run village level BTL promotions & campaigns Use franchisee centres, village roadshows, print catalog, website, telesales Distribute products & services through franchisee centres Generate new sales direct from village level

Our existing partners include : Sukam Industries, Neptune Fairdeal

Products, Bagittoday.com, Yepme.com, Moserbaer, Verbatim

Advantage Card

Discount card is sold to the customer through ehaat portal. The cost of this card is 200 Rs. and the validity is 1 year on renewable basis. We have more than 350 channel partners and 20000 plus active card holders in rural and urban areas of Uttar Pradesh till date.

The features of this card are :    Accidental death insurance of card holder 20 Discount coupons Discount offers by the shops listed with us (Shop name, address, contact number and offer/discount percentage)

Benefits for Customer

    One year accidental life insurance policy (National Life Insurance Co. Ltd) with 1 Lac sum assured to the card holder.

20 discount coupons of 10 Rs. each valid for one year on any purchase of product from our ehaat portal.

Discount on every purchase of product or service to our card holders. Our tie ups with shops and service industries are not chargeable and works on mutual understanding.

listed more than 500 shops for our discount card including Doctors, Hospitals, Pathology labs, Medical stores, Departmental store, General Store, Garments, Footwear, Beauty Parlours, Building Materials (Cement, Iron, Paint, Hardware, Decoration), Automobile shops & Repair, Jewellers etc.

Benefits to Shop Keeper

Todays market scenario is totally different. Customer always seeks the discount and benefit offers in the market. You can be benefited by work with us by doing tie up as we have a huge customer base.

You can also sell the advantage card to your own customers and get be benefitted by retail margin.

    Cost Free Advertisement New customer addition Increase of Sale Repetition of Customer