Transcript Preneed-Referrals-Dignity-Affiliates

Get Preneed Leads with
Dignity Affiliates
May 7-10, 2008
Title
Is a Unique Autopilot System that Turns
Client Families & Preneed Sales into
Referral Evangelists.
Gary O’Sullivan
Arguably, one of the best and most
respected preneed professionals in
the death care industry; Gary
continues to instruct and mentor
new preneed professionals through
seminars, training, and his book,
Principle Power for Sales Success.
Gary on referrals
“Referrals can be one of the greatest assets to
you. Referrals are the one thing that can without a doubt - increase your average
sales.
Referral sales historically are always high. The
reality is that people that are sold as a result
of a referral - are always a higher volume
sale.”
Do you like referrals?
Are you a funeral home owner,
cemetery manager, or preneed
representative…
…who would like to continue to
grow your business with
referrals?
Many cards of thanks
Do you provide great service and do your
client families rave about you?
Are you frustrated?
But you are frustrated because you just can’t
seem to get your client families to refer you to
their family, friends and associates
Are you sick of asking
and are you the kind of owner
who just gets sick of asking your
preneed reps to ask for a referral
after every sale?
Multiply your referrals
or would you simply
like to triple or even
quadruple the
amount of referrals
you’re currently
receiving?
Me Too!
As a consultant and professional
speaker in the funeral industry,
referrals are the mainstay of
growing my business!
But, I have been in your shoes
…trying to grow at-need and
preneed business…
I’ve been there too
I know what it is like to…
to pick up the phone…
set the appointment…
close the sale…
AND THEN, ask the referral…
I did OK without one
By working hard (not smart), I
was able to…
be in the MSN Plan’s Top Ten 3
times and 1st in North
America in 1997
even though I was…
…in a highly competitive market
…with a 75% + cremation rate
Many hours wasted
I spent many hours trying to simplify my
lead generation system with…
… recipe card tickler files
…binders with tracking sheets
…sourcing Thank You cards
Technology: time waster
I don’t even like to think about
all of the time that I spent
researching, learning,
creating systems, and
deploying those systems with
Customer Relationship
Management (CRM) software.
Not just for preneed
On the At-Need side, you can apply the same system
for…
…After Care follow up
…Holiday Memorial Service invitations
…Seminar Promotions
…Clergy Relations
So if you want to build loyalty, you should watch too,
because…
Powerful system
I want to introduce you to a system that is the
most powerful system that I have ever seen.
Business success
There is such a referral system,
a referral system so powerful…
… that it has the ability to
completely transform your
business life.
Introducing…
I would like to introduce you to the
Send Out Cards
Referral System
Time tested concepts
You will be surprised to
know that…
the concepts of the
Send Out Card
system
… are not new
Tried & true system
This concept has been
around for many
years…
It is a tried and true
system for generating
new referrals and
creating repeat
business.
Be like the top 1%
Nearly all of the Top 1% referral marketers have
used the concept of the Send Out Cards
referral system with huge success.
The Referral System
So what is the
Send Out Cards Referral System?
It is a proven system that allows you to…
…stay in touch with all your previous customers
and clients…
Heartfelt greeting cards
By sending them heartfelt greeting cards…
…on a regular basis!
High quality cards
These are NOT electronic
greeting cards sent via the
Internet…
…They are high quality,
physical cards that are
sent through the postal
system!
Just like the one you received
You care about them
These cards let your client
families know …
…that you are thinking
about them and that you
care about them.
Referral All-stars
Many of the greatest referral marketers of all
time rave about the results that they have
achieved by sending out heartfelt, sincere,
greeting cards.
Harvey Mackey
“Short handwritten notes yield long
results. In sales, never underestimate
the personal gesture, and right at the
top of the list of effective personal
gestures sits the handwritten note.
Always send memorable cards and
personal notes when you are
reminded of a person.”
Joe Girard
Joe Girard, the world’s greatest salesman
(Guinness Book of World Records) sent
over 16,000 handwritten greeting cards to
past customers and clients every month.
As a result of that effort, Joe became the #1
car salesperson in the entire world for 12
years straight. Nearly, every one of his
sales came from referrals.
Tom Hopkins
“Early in my career I began
sending thank you notes to
people. I set a goal to send ten
thank you notes every day.
Guess what happened? By the
end of my third year in sales,
my business was 100%
referrals!”
Bill Cates
“Your best clients want to meet you
through an introduction
from somebody they already trust.
With a referral based business,
you're attracting people the way
they want to meet you - through a
trusted friend or business
associate.”
Bob Burg
“Thank you notes are one of the
most powerful tools in building
a huge network both
professionally and socially.
People with the most impressive
networks are typically avid
note writers.”
Danielle Kennedy
“Write old customers handwritten
notes. If you run into an old
customer anywhere, follow up with
a handwritten note.
In this electronic communication age
the handwritten note with a
postage stamp gets more
immediate attention than ever
before.”
Handwritten cards
Sending your client families, preneed prospects
and clients, business associates, and friends
personalized handwritten, heartfelt greeting
cards
…on a regular and consistent basis…
… is the secret key to generating you all of the
referrals you can handle.
Lasting impression
Personal, sincere greeting cards touch people’s
hearts and minds.
They leave a lasting impression that is not soon
forgotten.
Start sending cards
Would you like to get all the
referrals you can handle?
Then start sending heartfelt
greeting cards on a regular
basis!
Not time consuming
BUT WAIT,
There is One PROBLEM!
It can be a very time consuming
(and sometimes frustrating)
to visit a card store to select and purchase cards
Be more efficient
and then having to hand write all the cards to
your client families and prospects every month
Save time
and then stuff them into
envelopes,
purchase, lick, and apply
stamps
…and carry them down to the
local post office to send out.
Automatic yet personal
But imagine if you had a
greeting card referral
system …
...that automatically sent
your greeting cards for
you …
For every occasion
Where you could choose from over 12,000
different and unique greeting cards and
postcards for every occasion…
Custom cards
Or you could have a completely customized card
developed for you!
Your own handwriting
…In your own personal handwriting…
Your own signature
With your own personal signature…
Include gifts
And there is even an option to include gifts and
gift cards….
Focus on business
Think of never having to…
…rewrite your cards over and over again.
…stuff another envelope.
…lick another stamp
…or go down to the post office
… ever again.
Click of the mouse
Imagine with the simple click
of the mouse…
…being able to send
personalized referral card
campaigns…
… to all your client families,
preneeds and prospects.
Are you ready?
This system truly is
“The Ultimate Referral System”
and the
Send Out Cards Referral System
is available for YOU right now.
What…under a $100?
And the very best part of this system is that it is
extremely inexpensive to use.
In fact, it’s so amazingly economical…
… that any small business professional can
afford to use it in their business... even your
funeral home or cemetery.
Marketing Gurus
David Frey
Michael Port
both use the Send Out Cards system
David Frey
Small Business Marketing Bible
“Why do so many business
professionals struggle and fail at
getting referrals?
Because they don’t have a system
to enable them to develop
meaningful relationships with
large groups of people!”
Michael Port
Book Yourself Solid
“If you don’t have a
system for automating
your keep-in-touch
strategy, you don’t have
a keep-in-touch
strategy!”
Progressive Funeral Director
Jan Nichols of Bay
Gardens Funeral
Home states:
“Send Out Cards is
part of my ‘Best
Practices’ for building
loyalty for my Funeral
Home.”
What is your strategy?
Besides providing great service, what are you
currently doing to build loyalty?
What are you doing to get more preneed
referrals?
Do you have a system to continually be in touch
with clergy and other members of your
community?
Start using it now!
The Send Out Cards system is a INSTANT REFERRAL
SOLUTION!
It truly is The Ultimate Referral System.
If you are a owner of a funeral home, cemetery, and
manage preneed or after care divisions, or directors or
representatives of those divisions, you need to be using
this system!
Live demo now!
Build loyalty today
Whether it is for preneed or at-need,
you can apply this system for…
• After care follow up
• Holiday memorial
service invitations
• Seminar promotions
• Clergy relations
• Sympathy cards
• Christmas cards & gifts
• Thank you cards
• Offer mailings for
committee duties
Small investment = big returns
• $435 initial sign up includes:
•
•
•
•
•
•
Picture Plus package
Handwriting font & 4 signatures
100 greeting cards
2 custom cards in Photoshop
2 training sessions for you & your staff
Lifetime access to funeral related campaigns
• Additional Cards
• 62¢ each + a stamp
• 31¢ extra to use uploaded pictures
My Guarantee!
I want to personally invite you to
give the Send Out Cards
Referral System a try…
It will be the most profitable
business investment you’ve
ever made…
I guarantee it!