La Senza Insiders Panel

Holiday Wish List Pinterest Activity Recap

November/December 2012

La Senza Insider Holiday Wish List - Pinterest Activity

Activity Overview & Callouts:

• All La Senza Insiders were charged with creating a Pinterest board of any and every item on her Holiday Wish List. Panelists were requested to include a minimum of 15 pins. • As of 12/14/12, 12 Pinterest boards were created. • Throughout the exercise, some comments were made that “Wish Lists” are not something they prepare normally on their own. • •

Categories of Pins:

• Apparel • Beauty Supplies • Jewelry /Accessories Work Out Clothes Technology • Lifestyle/Experiences Frequently Mentioned Brands: (ranked in order of frequency of mentions) Michael Kors, Lu Lu Lemon, Victoria Secret, Essie, Tiffany & Co., Peplum, Canon, Toms, Dior, M.A.C., Kobo E-Readers, Urban Outfitters, Aldo, Apple, Tom Tom, Coach, UGGs, Steve Madden, Ray Ban.

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Range of Items from attainable to aspirational

Nail Polish Beauty Apparel Shoes Jewelry Trips/ Vacations Engagement Ring Cars 2

Apparel

• Apparel – Winter Wear/ Acessories • Scarf • • Ear Muffs GAP Sweater • Boot Socks • Old Navy PJs • Knitted Sweater Dress – Coats • Poncho • Victoria Secret Trench Coat • Victoria Secret Wool Jacket • • DKNY collarless jacket Canada Goose Coat • Valentino Cape 3

Apparel/ Shoes

– – Boots • • • • • Hunter Rain Boots Aldo Leather Boots Steve Madden Combat Boots Ugg Riding Boots Weigel tall boots from Aldo Fashion • U Plunge Bra • Leggings • Lace and Leopard Shorts • • Peplum Shirts Leather Pants • J Crew sequin top • Urban Outfitters back seam tights • • Urban Outfitters Boyfriend Blazer Black and Gold Sequin Dress • New Years Eve Dress 4

Beauty Supplies

• Beauty Supplies – Nail Polish • Essie • OPI • Dior – Make Up • MAC • Sigma Beauty Brush • Crown Brush Professional set – Hair • Conair Hair Wand • Remington Hair Wand (2)

Remington Conair

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Work Out Clothes/Items

• Work Out Clothes • LivFit Clothing Sports bra • LuLuLemon Sports Bra • LuLu Lemon Groove Pants – Yoga Mat (2) • Lulu Lemon – Yoga towel • LuLu Lemon – VS Workout Clothes – Reebok Women’s Premier Running Shoe – Polar Heart Rate Monitor 6

• •

Jewelry/ Accessories

Jewelry – Watches (6) • Fossil (1) • Michael Kors (Rose Gold Watch, gold watch) (5) – Tiffany & Co. (earrings and necklaces, bracelets (4)) – Engagement Rings (2) • Vera Wang Accessories • • • • Ray-Ban Aviator Sunglasses Coach Wristlet and Phone Cae Michael Kors (Clutch, Purse) Chanel flap bag (purse) 7

Technology

Technology Final Fantasy XIII-2 for PS3 iPad (Mini)/(Case , 2) E-Readers Cameras Kobo Mini Kobo Touch Tom Tom GPS Canon EOS Camera Laptops and Computers Lenovo Windows 8 Western Digital Portable Hardrive Sony Vaio Touchscreen Laptop Flat screen TV 8

Lifestyle/Experiences

– – – – – – – – – Quality Time with Friends Job Makeover • Civello Hair Cut Books • Veronica Roth Divergent Series • • J.K. Rowling The Casual Vacancy George R.R. Martin A Dance with Dragons Gift Cards • Gas Gift Card • Starbucks Gift card Puppy Trips/Vacation • Plane Tickets to Europe • Vacation to Buddhist Temple in Malaysia or Thailand Car • • 2013 Chevy Spark 2013 Cadillac CTS Mini Coupe Home Appliances • Keurig Coffee Maker 9