Transcript Kerry Mcdonald - Street Games

StreetGames: doorstep
sport
• CHANGING SPORT >>
• CHANGING LIVES >>
• CHANGING
COMMUNITIES >>
Why StreetGames was
needed
Prosperity
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42% 16-24 year olds are
coached
38% compete
43% are club members
70% achieve 1 x 30 mins
on average over 4
weeks
10% volunteer
Poverty
• 21% 16-24 year olds are
coached
• 17% compete
• 20% are club members
• 40% achieve 1x30 mins
on average over 4 weeks
• 4% volunteer
Want to do more sport
(16-24 year olds)
70.0%
65.1%
59.8%
65.0%
60.0%
55.0%
50.0%
45.0%
40.0%
Less than £15,599
More than £45,800
Source: Sport England Active
People Survey 4
How StreetGames works
• Network of partners delivers weekly
‘doorstep sport’ to thousands of young
people and young adults:
- Right time, Right place, Right price,
Right style
- Partnership is formal but voluntary
and free
- Influenced the 10 key delivery
principles for Doorstep Sport Clubs
StreetGames track
record to date
Start of
StreetGames
(Oct 2006)
Sept 2008
Dec 2011
Number of projects
0
79
171
Total participants
0
50,352
196,686
Sport attendances
0
288,774
1,945,281
Coaches used
0
1,763
7,022
Volunteers recruited
0
1,134
8,665
Qualifications gained
0
2,029
6,413
Female Participants
0
20,140
70,806 (36%)
Black and Minority Ethnic
Participants
0
10,070
53,105 (27%)
Right Activity…
Range of sessions offered by projects
Sport
StreetCheer
and Dance
Sessions
Sport
Session
s
Sport
Sessions
3052
Handball
128
Rugby Union
38
Athletics
101
Rock Climbing
30
Multi-Sport
1674
Netball
95
Tri Golf
20
Football
1885
Boxing
91
Badminton
14
Basketball
549
Fitness
69
Swimming
11
Other
211
Rugby League
58
Judo
10
LTA Tennis
135
Cricket
46
Roller Sports
8
Youth Sport Strategy
PROGRAMMES
• 1000 Doorstep Sport clubs
• Satellite clubs
• 6000 School to Club links
• Change4Life clubs
• 150 FE Sport
• Get on Track
NGB WHOLE SPORT
PLANS
• 45 sports chasing new
markets
• £450m (2013-17)
• New products suitable for
doorstep sport
• Over 20 plans expected to
mention Doorstep Sport
Clubs
StreetGames on-going
services/products
Doorstep Sport Clubs
Training
Volunteers
Girls
2012
Inspired
Events
StreetGames for the girls
• 30% of doorstep mult-sport
are girls
• Us Girls found out why
• Very different offer for rising
16’s
• Fun, fitness, friends
Doorstep Sport Clubs
• Overcome adolescent drop off
• Create habit for life (1x30x52)
• ‘Doorstep Sport’ - Right time,
right place, right style for
disadvantage youth market
(best methodology)
• 14 -25 years
• Transition and destination clubs
Plans for Doorstep Sport Clubs (2013-2017)
- Many more deprived areas will benefit from
doorstep provision Year
New Clubs per year
Year 1
300
Year 2
200
Year 3
300
Year 4
200
Year 5
0
TOTAL
1,000
Doorstep Sport Club Principles
1x30 minutes for 14-25
age group in deprived
areas (menu of multi
sport and single sport)
Workforce development
Youth Action and Youth
Volunteering
Partnerships and
collaboration
Equity
Specific sports in
partnership with NGBs
Financial sustainability
Life long participation
– arrest drop off
Useful Brands
Evidence base through robust data
and research
What a Doorstep Sport
Club will achieve
• STOP DROP OFF AND INCREASE 1X30 (for 14-25)
• Use successful formula – doorstep sport style works
for disadvantaged young people
• More than one sport on offer – always !!
• Meet huge demand - more multi sport and single sport
sessions
• Fun competition - New teams, leagues, competitions,
events,
• New partnerships– coordinate with CSP, NGBs and
local authority
• Stronger sports organisations - more and better
community organisations, clubs, leisure centres,
coaches, volunteers, increased resources
Participant’s journey in a
Doorstep Club
• Joins informal multi-sport
session with friends
• Also plays in new central
venue league
• Learns to use a gym and
book a raquetball court
• Sometimes goes to
Aquatic Youth Club with
mates
StreetGames Doorstep
Sport Club Offer
Add to your current youth sport provision
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Status of delivering a doorstep club
3 years of Cash (lottery funding via StreetGames)
All clubs will look different
Must address 10 principles – stretch yourselves
Doorstep Sport Advisers
High quality monitoring system – Substance
Views
Next steps and timeline
• 6 month testing period involvling
8 pilots (trailblazers)
• Detailed year one programme
expected to be agreed in
February for April 13 – March 14
• 4 year programme in principle run
2013-17 in tandem with NGB
WSPs
17
CONTACT
KERRY MCDONALD
[email protected]
07947 042152
KIM CLARK
[email protected]
07792 731052