Transcript Ch. 9 PowerPoint

C
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9
Beginning and Ending
the Speech
Stephen E. Lucas
McGraw-Hill
© 2007 Stephen E. Lucas. All rights reserved.
Slide 2
The Introduction
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McGraw-Hill
Get attention and interest
Reveal the topic
Establish credibility and goodwill
Preview the body of the speech
© 2007 Stephen E. Lucas. All rights reserved.
Slide 3
Methods of
Gaining Attention
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McGraw-Hill
Relate your topic to the audience
State the importance of your topic
Startle the audience
Arouse the curiosity of the audience
Question the audience
Begin with a quotation
Tell a story
© 2007 Stephen E. Lucas. All rights reserved.
Slide 4
Relating to the Audience
McGraw-Hill
© 2007 Stephen E. Lucas. All rights reserved.
Slide 5
Relating to the Audience
McGraw-Hill
© 2007 Stephen E. Lucas. All rights reserved.
Slide 6
Credibility
The audience’s perception of whether
a speaker is qualified to speak on a
given topic.
McGraw-Hill
© 2007 Stephen E. Lucas. All rights reserved.
Slide 7
Goodwill
The audience’s perception of whether
the speaker has the best interests of
the audience in mind.
McGraw-Hill
© 2007 Stephen E. Lucas. All rights reserved.
Slide 8
Rhetorical Question
A question that the audience answers
mentally rather than out loud.
McGraw-Hill
© 2007 Stephen E. Lucas. All rights reserved.
Slide 9
Preview Statement
A statement in the introduction of a
speech that identifies the main points
to be discussed in the body of the
speech.
McGraw-Hill
© 2007 Stephen E. Lucas. All rights reserved.
Slide 10
Preview Statements
McGraw-Hill
© 2007 Stephen E. Lucas. All rights reserved.
Slide 11
Complete Introduction:
Informative Speech
McGraw-Hill
© 2007 Stephen E. Lucas. All rights reserved.
Slide 12
Complete Introduction:
Persuasive Speech
McGraw-Hill
© 2007 Stephen E. Lucas. All rights reserved.
Slide 13
Tips for Preparing the
Introduction
• Be concise: Usually no more than
10-20 percent of the total speech
• Look for possible introductory
materials as you do your research
• Be creative in devising your
introduction
McGraw-Hill
© 2007 Stephen E. Lucas. All rights reserved.
Slide 14
Tips for Preparing the
Introduction
• Finalize the exact wording of your
introduction after you have finished
preparing the body of the speech
• Work out the content and delivery
of your introduction in detail
McGraw-Hill
© 2007 Stephen E. Lucas. All rights reserved.
Slide 15
The Conclusion
• Signal the end of the speech
• Reinforce the central idea
McGraw-Hill
© 2007 Stephen E. Lucas. All rights reserved.
Slide 16
Crescendo Ending
A conclusion in which the speech
builds to a zenith of power and
intensity.
McGraw-Hill
© 2007 Stephen E. Lucas. All rights reserved.
Slide 17
Using a Crescendo Ending
Martin Luther King, Jr.,
“I’ve Been to the Mountaintop”
McGraw-Hill
© 2007 Stephen E. Lucas. All rights reserved.
Slide 18
Dissolve Ending
A conclusion that generates emotional
appeal by fading step by step to a
dramatic final statement.
McGraw-Hill
© 2007 Stephen E. Lucas. All rights reserved.
Slide 19
Methods of Reinforcing the
Central Idea
• Summarize your speech
• End with a quotation
• Make a dramatic statement
McGraw-Hill
© 2007 Stephen E. Lucas. All rights reserved.
Slide 20
Tips for Preparing the
Conclusion
• Look for possible concluding
materials as you do your research
• Conclude with a bang, not a whimper
• Be brief: Usually no more than 5-10
percent of the total speech
• Work out the content and delivery of
your conclusion in detail
McGraw-Hill
© 2007 Stephen E. Lucas. All rights reserved.
Slide 21
Summarizing in a Speech Conclusion
McGraw-Hill
© 2007 Stephen E. Lucas. All rights reserved.
Slide 22
Linking the Conclusion
to the Introduction
McGraw-Hill
© 2007 Stephen E. Lucas. All rights reserved.
Slide 23
McGraw-Hill
© 2007 Stephen E. Lucas. All rights reserved.