Transcript Social Media, Big Data, Analytics and Influence

Big Data has been used to convey all sorts of concepts,
including huge Quantities of data, social media analytics,
next generation data management Capabilities, real time data
and much more.....
At the moment, however, Big Data resides at the following
set of crossroads
That means we create about
1.8 Zetabytes of Information
every two years.
Extracting insight from an immense volume, variety
and velocity of data, in context, beyond what was
previously possible. The 4 V’s …
Information is at the Center
of a New Wave of Opportunity…
44x
2020
35 zettabytes
as much Data and Content
Over Coming Decade
2009
800,000 petabytes
4
80%
Of world’s data
is unstructured
Structured vs. Unstructured
Structured data refers to information with a high degree of
organization, such that inclusion in a relational database is
seamless and readily searchable by simple, straightforward
search engine algorithms or other search operations;
whereas unstructured data is essentially the opposite.
The lack of structure makes compilation a time and energyconsuming task.
The Challenge: Bring Together a Large Volume and
Variety of Data to Find New Insights
Multi-channel customer
sentiment and experience a
analysis
Detect life-threatening
conditions at hospitals in time
to intervene
Predict weather patterns to plan
optimal wind turbine usage, and
optimize capital expenditure on
asset placement
Make risk decisions based on realtime transactional data
Identify criminals and threats
from disparate video, audio, and
data feeds
6
Evolution of interaction between big data and society
The Internet of Things (IoT) is a scenario in
which objects, animals or people are provided
with unique identifies and the ability to
automatically transfer data over a network
without requiring human-to-human or human-tocomputer interaction
Where is all this data coming from ?
Digital
“Exhaust”
Numerous studies show that word-of-mouth and personal
recommendations are seen as far more credible to
consumers than newspaper and television advertisements.
These findings show that companies need to increase their
focus on more personalized approaches. Clearly, this is
incredibly difficult, maybe even impossible, for most
companies to deal directly with the countless number of
potential consumers. This is where influencers come in……
What makes someone Influential ?
The number of tweets they make ?
The number of times people mention them ?
The number of followers they have?
How often they are re-tweeted ?
Who is influential ?
How do we define influence ?
"When I Grow Up, I Want To Be A Social
Media Rock Star":