Transcript iba_project_eng - Invest Bulgaria Agency

Project of IBA: Operational Programme - Development of
the Competitiveness of Bulgarian Economy 2007-2013
 Name: Promoting the advantages for investing in Bulgaria
 Value: BGN 15 656 728
(85% financed by EFRD, 15% by national budget)
 Duration: 36 months
 Identification №: BG161PO003-4.1.01-0001
Project of IBA: Operational Programme - Development of
the Competitiveness of Bulgarian Economy 2007-2013
Project Objectives
General objectives:
 Increasing the volume of attracted foreign direct investment and the
economic effect of them
 Improving the business environment and the investment climate in Bulgaria
Specific objectives:
 Creating a positive image of Bulgaria as an investment destination
 Improvement the recognition of the country among foreign investors
through:
• Marketing strategy
• Information materials
• Direct investment marketing and PR
• Improving the services offered to investors by InvestBulgaria Agency
Project of IBA: Operational Programme - Development of
the Competitiveness of Bulgarian Economy 2007-2013
Promoting the advantages for investing in Bulgaria
Main components of the project:
 Component 1: Providing analytical information on current
investment processes and identifying target sectors for
investment promotion in Bulgaria, based on its competitive
advantages
 Component 2: Conducting marketing and advertising
program for investment promotion in the target sectors and
countries
 Component 3: Diversification of the package of services and
developing an integrated information system
Project of IBA: Operational Programme - Development of
the Competitiveness of Bulgarian Economy 2007-2013
Component 1: Providing analytical information on current
investment processes and identifying target sectors for
investment promotion in Bulgaria, based on its competitive
advantages
Activities: analyses, marketing studies and strategic plans
 Analysis of the competitive advantages of Bulgaria
 Analysis of the target sectors
 Analysis of the target countries
 Comparative legal analysis
Project of IBA: Operational Programme - Development of
the Competitiveness of Bulgarian Economy 2007-2013
Component 2: Conducting marketing and advertising program
for investment promotion in the target sectors and countries
Activities:
 Organizing promotional and advertising campaigns for
businesses in and outside the country: international
investment mediators, campaigns among Bulgarians abroad,
international conferences and roundtables, journalist tours,
road show
 Development and distribution of information marketing
promotional materials: brochures, videos, publications,
documentary films, electronic and other promotional materials.
Project of IBA: Operational Programme - Development of
the Competitiveness of Bulgarian Economy 2007-2013
Component 3: Diversification of the package of services and
developing an integrated information system
Activities:
 Development of InvestBulgaria Agency website
 Implementation of Integrated Information System
 Developing and delivering new services and activities of
InvestBulgaria Agency
 Training the staff of InvestBulgaria Agency in connection with
the new services
Project of IBA: Operational Programme - Development of
the Competitiveness of Bulgarian Economy 2007-2013
European Fund for Regional
Development (EFRD)
European Union
OP Development of the
Competitiveness of the
Bulgarian Economy
Promoting the advantages for investing in Bulgaria
Identification №: BG161PO003-4.1.01-0001
This document is created with the financial support from the Operational Programme “Development of the
Competitiveness of Bulgarian Economy 2007-2013”, financed by the European Union through the
European Fund for Regional Development. The whole responsibility for the content of the document lies
with the InvestBulgaria Agency and under no circumstances can be considered that this document reflects
the official opinion of the European Union or the Ministry of Economy, Energy and Tourism of the Republic
of Bulgaria.