THE HARD STUFF IS JUST THE NEXT FRONTIER

Using innovation and collaboration to create value Erica Ocampo, Sustainability Manager Packaging and Specialty Plastics The Dow Chemical Company

The Dow Chemical Company

Which Attributes Make Packaging Sustainable?

Recyclable / % Content Biobased Compostable Biodegradable Uses less material 2

The Truth is: It Depends. Utilize Life Cycle Thinking

Emissions Land Water Energy Waste Landfill Biodiversity 3

Consider the Entire LIFECYCLE

Resin Manufacturer

LCA

Package Manufacturer Product Manufacturer Distribution & Retail Consumer Use

Linear system

Cradle to Grave Life Cycle Analysis End of Life 4

Integrated Systems Approach: Engaging The Value Chain for Collaborative Development

End of Life Resin Manufacturer Package Manufacturer

Integrated system

Consumer Use

Collaboration

Cradle to Cradle Distribution & Retail Product Manufacturer Value Chain 5

Integrated Systems Approach: Solutions in Context Think Global Act Local

Package Manufacturer Resin Manufacturer Product Manufacturer

Context

End of Life Distribution & Retail Consumer Use 6

A Breakthrough Collaboration: The Economics of Ecosystems GOAL: to apply methods to evaluate the benefits nature provides – such as fresh water, clean air, and flood protection – and develop a roadmap for how companies can assess, incorporate and invest in nature and these benefits TEXAS PILOT:

The modeling results demonstrated that reforestation could be a cost effective emissions abatement strategy when compared to the end-of-pipe control technology currently deployed. This approach also provides broader benefits to Dow

Polyethylene Stand Up Pouch PE SUP

performance mono -material vs. multi-material reduce waste preserve resources easy lighter

Pouch illustrations are for representative purposes only; Dow does not manufacture the actual pouch, nor produce these types of retail products.

How2Recycle label is hitting the stores!

Project with strong member support , a

SCIENCE-BASED

approach, and supply chain COLLABORATION. Building packaging systems that generate economic prosperity and sustainable material flows

.

Help us make sense of recycling

!

Sustainable Packaging Coalition ® is a trademark of GreenBlue Fee Sponsorships Available. 9

CONSUMER OUTREACH Initiative • National public awareness campaign to INCREASE PE film recovery • • Flexible Film Recycling Group (

FFRG

) provides signs , bins and other materials to PROMOTE effective PE film recycling• 10

New plastic FILM recycling website!

A tool created to

EDUCATE

the general public, municipalities, and businesses about

how to recycle

postconsumer and postcommercial polyethylene

film

that is found in nearly every business and household. This website is sponsored by the plastics industries of the American Chemistry Council where Dow is an active member.

®™Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow 11

Throwing Away Packaging

Throwing Away Food & Products

U.S. EPA’s Integrated

SOLID ‘WASTE’ Management Hierarchy

• All options are needed to

minimize disposal in landfills . RESOURCE CONSERVATION

is key •

Source: U.S. Environmental Protection Agency 14

Solid Waste History - Themes Urbanization

Public Health Concerns

Innovation in Collection

MSWM institutionalized as government service Refuse trucks transformed to mechanized vehicles

1910s 1900s Municipal Refuse Builds Up

Citizens Demand Action

New Products Create “Crisis”

Throw-away Society

1940s Crossroads 1985 Today 1930s 1960s-90s TODAY “Great Patriotism Era of Recycling”

WWII Material Collected for War Effort

Recycling Re emerges

From 16.7% in 1985 to today’s recycling rate at 34.7% Source: http://www.productpolicy.org/content/history-waste Richard Abramowitz at Dow 4/4-5/13 as presented by 15

It is

CHANGE

,

CONTINUING

change,

INEVITABLE

change, that is the dominant factor in society today . No sensible decision can be made any longer

WITHOUT

taking into account not only the world as it is, but

THE WORLD AS IT WILL BE

....

This, in turn, means that our statesmen, our businessmen, our everyman must take on a

science fictional way of thinking

.

ISAAC ASIMOV

16

• Imagine a world where hard to recycle plastics are a valuable resource •

Convert Non-Recycled plastic (NRP) packaging from waste to energy/fuels

17

18

How does it work?

19

20

What for?

•Show that plastics are

too valuable

to waste and that NRP can be transformed into energy when mechanical recycling is not an option •Close data gaps (pilot report, including characterization qudits) •Increase awareness of alternative waste landfill diversion methods (new technologies) •Promote behavioral change (better recycling) •Share pilot learning with everybody •Educating consumers •Harvest the power of collaboration 21

solut i ons collaborat i on susta i nability

We CANNOT defend the and at the same time build a

sustainable future

i nnovation

status quo

PATRICIA REITER

Director, Walton Sustainability Solutions Initiatives (ASU)

soc i al responsibility vo i ce

22

Speaker Contact Information

Phone: +1.281.966.4332

Cell Phone:+1.979.824.5151

Email: [email protected]

Twitter: @ericaoca Mailing address: 1254 Enclave Parkway Houston, TX 77077, USA 23

NOTICE: No freedom from any patent owned by Dow or others is to be inferred. Because use conditions and applicable laws may differ from one location to another and may change with time, Customer is responsible for determining whether products and the information contained in this document are appropriate for Customer’s use and for ensuring that Customer’s workplace and disposal practices are in compliance with applicable laws and other governmental enactments. Dow assumes no obligation or liability for the information in this document. NO WARRANTIES ARE GIVEN; ALL IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE ARE EXPRESSLY EXCLUDED.

If products are described as “experimental” or “developmental”: (1) product specifications may not be fully determined; (2) analysis of hazards and caution in handling and use are required; (3) there is greater potential for Dow to change specifications and/or discontinue production; and (4) although Dow may from time to time provide samples of “experimental” or “developmental” products, Dow is not obligated to supply or otherwise commercialize such products for any use or applications whatsoever.

Any photography of end-use applications in this document is for illustrative purposes only and represents potential applications and may not necessarily represent current commercial applications by Dow; the photography does not represent an endorsement of any actual end-use application or commercial product or the companies that manufacturer such products. All environmental marketing should be in compliance with FTC’s “Guides for the Use of Environmental Marketing Claims ”.

24 ® Trademark of The Dow Chemical Company (Dow) or an affiliated company of Dow