Transcript Giovanna Lauro, Promundo

Program H/M:
Engaging Young Men and Women in
Transforming Gender Norms in Schools and
Communities
Giovanna Lauro, PhD, Deputy Director
Promundo-US
[email protected] / www.promundo.org.br
Can Young Men Change?
• What works to change gender norms?
• What impact do we see in behaviors in changing norms
• How can we scale up?
• What benefits do we see for young women, and for
young men themselves?
Context: Rio de Janeiro
• 14% of men report paying for sex with a girl under 18
• 26% of men have used IPV
• High support for rigid norms about men’s and women’s
roles
• Low HIV testing among men; high rates of STIs
• Young and adult women emphasize need to engage men
How did we implement Program H?
•“Consciousness raising” about
masculinity
•Activism and community campaigns
led by “resistors”
•Training teachers, health workers to
implement
•Building networks of community
allies
•Parallel program for young women
How Program H Works
REHEARSE
LEARN
through
questioning
and critically reflecting
about gender norms, to
develop new attitudes
and skills
attitude and behavior changes, and new skills in safe
environments of group educational sessions
INTERNALIZE
new gender attitudes and norms
LIVE
Gender-equitable, non-violent
and healthy attitudes and
behavior in everyday life in a
sustained way. This contributes
to positive outcomes such as
increased condom use and
improved SRH; and reduced
STIs and HIV/AIDS, genderbased violence and gender
equity itself
SUPPORTING INFLUENCES & STRUCTURES
Peer groups questioning and transforming gender norms together;
role modeling of gender-equitable lifestyles, and taking action through advocacy
in one’s community and broader levels;
Institutions, structures, services, and policies support these changes
Impact Evaluation
7 Quasi-Experimental studies found:
•Reduction in violence-supportive attitudes (All 7 sites)
•Decrease in sexual harassment (India), and IPV (Brazil and
Chile)
•Increased condom use (Brazil, Chile, India)
•Increased participation by men in care work (Brazil)
•Young women in Brazil study reported that male partners
treated them with more respect; sought HIV testing;
participated in contraceptive use
Scale up of Program H: 22 countries
•Community-based youth groups
•Workplace
•Women’s economic empowerment
•Sports-based programming
•Youth detention facilities
•IDP/refugee camps
•SCALING UP: in Brazil, Balkans and India
Remaining Questions
•How to maintain quality of the intervention as we scale up?
•How to engage a broader set of allies in the transformation?
•What are long-term effects of participation in gendertransformative programming for adult relationships?
•How to universalize it?
•How to engage young women and young men?