Carly Wild AWS Account Representative February 27 th , 2014

Partners with

Agenda for Wicked Rugby

 Overview of AWS  Third Party Validation  Wicked Rugby’s Current Infrastructure  In-depth look into how AWS will support Wicked Rugby  Proposed Solution  Cost Analysis  Questions, next steps

Overview of Amazon Web Services

 Officially launched in 2006.

 Currently serving 100,000s of customers.     4 continents. 190 countries. 9 Regions, 25 Availability Zones, 45 Edge Locations. 40+ Products  283 significant improvements or new services in 2013.  Continually develop solutions that integrate into third-party and proprietary products.

 Our number one priority is the customer.

AWS Validation Through Analyst Reports

“the best fit to the DevOps pro segment and scores high for all segments.” “Amazon CloudFront (CDN) performance is on average 7 percent faster than the next closest CDN.

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Wicked Rugby’s Current Infrastructure

Wicked-Rugby Photos and Videos Wicked-Rugby DNS Storage Web/App Servers (16) Database Servers (4) Storage Media Server (1)

CloudWatch

Availability Zone

Proposed AWS Infrastructure

www.wicked-rugby.com

Elastic Load Balancing Availability Zone

Web Servers

Auto scaling Group

Web Servers

Auto scaling Group

Primary DB App Servers

Auto scaling Group

App Servers

Auto scaling Group Region

Secondary DB

Amazon EBS Snapshot CloudFront Amazon S3 Bucket

High Availability and Back-up Locally and Globally Local (one data center)

Elastic Load Balancing

 Greater levels of fault tolerance, health checks, failover available.  Balance to single or multiple availability zones.

Cloud Storage

 S3 – store snapshots (back-up copies) of data volumes.  Replicated within each availability zone.

Amazon Machine Images (AMIs)

 Instance failure – launch immediately.

Regionals and Availability Zones (multiple data centers)

 Completely isolated from one another to spread demand and avoid downtime from failures.  Global, regional and/or availability zones available.

EC2 for Your Web and App Servers

Elastic

 Increase or decrease your capacity in minutes.  Automatically scale using auto-scaling and CloudWatch.

Complete Control

 Root access to machines, reboot through the API and console access.

Selection

 Multiple types of EC2 instances to fit your needs (RAM, CPU, Storage), multiple flavors of Linux and Windows distribution.

Reserved Instances

 Save up to 65% off of on-demand instances.

RDS and DynamoDB for Your Database Servers

Amazon RDS

 Relational databases service.   Oracle, MySQL, Microsoft SQL, PostgreSQL, Oracle.

Managed backups, patching, multi-AZ deployment.

Dynamo DB

 Fully managed, no SQL database.  Provisioned throughput, infinite storage scaling right to S3.

  Full distribution, scale with ease. Integrates with Redshift – AWS’ data management warehouse.

Simple DB

 Datasets less than10GB of data, non-relational.

S3 and EBS for Your Storage Needs

Amazon S3 – Object Storage

  Highly scalable, high performance. Can access directly from the internet.   Integrates with CloudFront (CDN). Perfect for back-up and archiving.

Amazon EBS -- Block Storage

 Snapshotting – long term durability.  Provisioned IOPS or Standard volumes.

Amazon Glacier -- Archive Storage

 Extremely low-cost optimized for infrequent access.

CloudFront for Your CDN Needs

 Global Edge Servers  US, Europe, Asia, South America and Australia.  Integrates with other Amazon Web Services  Low latency and high data transfer speeds.  Pulls from your EC2 instances or S3 bucket.  Tiered pricing, no commitments.

CloudWatch

Availability Zone

Proposed AWS Infrastructure

www.wicked-rugby.com

Elastic Load Balancing Availability Zone

Web Servers

Auto scaling Group

Web Servers

Auto scaling Group

Primary DB App Servers

Auto scaling Group

App Servers

Auto scaling Group Region

Secondary DB

Amazon EBS Snapshot CloudFront Amazon S3 Bucket

Cost Analysis and Savings

Amazon’s Simple Monthly Calculator: http://calculator.s3.amazonaws.com/index.html

 Wicked Rugby’s currently at 2 million users = $25,000  Expected growth = 10 million users over next 12-months (congrats!), 5 x current spend.

 AWS is 1/5 th of spend with additional data durability and disaster recovery baked into solution. 140 000 120 000 100 000 80 000 60 000 40 000 20 000 0 Total TX Spend: Total AWS Spend:

Questions and Next Steps?

   Pinterest Case Study – for rapid scale SmugMug Case Study – image storage Price breakdown of AWS solution vs. current spend  List of regions, availability zones and edge servers.

 Questions, concerns, comments?