Transcript frozen pastries dough

“7DAYSBake it”
FROZENPASTRIES
FROZEN DOUGH & PASTRY - MARKET
CATEGORIES -
DOUGH
– Puff pastry (for any kind of pie)
– Filo pastry (for sweet pies like baklava, or savory pies)
– Filo “Country style” (for any kind of pie)
RTB (Ready to Bake)
– Mini size pies-bites (made of any kind of dough)
– Small size pies-single/individual (made of any kind of dough)
– Big size pies -family pies (made of any kind of dough)
PRODUCT assortment
What are they?
A variety of Dough (puff pastry and Fillo pastry) and Ready To
Bake (RTB) products, mini & big size pies made of puff pastry or
crispy fillo and filled with premium and selected ingredients.
Bake in the conventional oven
for more or less 30 min.
30 min
POSITIONING
These products are positioned as a
healthy homemade snack (finger food)
to enjoy with family or friends, as well as an
excellent appetizer for any dinner occasion.
Moreover, certain varieties constitute a great solution
for an alternative nutritious kids snacking
(kid friendly taste- guilt free mother).
TARGET GROUP
Females aged 25-45, with urban lifestyle.
Generally addressing families (this is a product that brings joy to
every member of the family not just to the mother).
Perceived Target
• Mothers who care to provide her
family with tasty, nutritious and easy to
prepare food.
• Housewives who are the mainstay of
the cozy home and give priority to their
family.
•The working mothers/housewives
who try to perform their roles well and
act in time efficient manner.
OCCASIONS
For everyday consumption,
during the week, for breakfast
and dinner with the family;
For a snack when quickly
prepared meal is needed;
More special occasions
during the weekend when the
family unites the family
around warm aromatic pastry;
Regular choice when the kids
need a snack;
Any time when the mom
doesn’t feel like cooking;
Parties and gatherings.
Perceived Occasions
FINALLY... WHAT IS IT?
•
A product that can replace home-made pastry
(“7DAYS Bake it” is not only an “easy/fast” choice,
but the “genuine” choice for a good pastry product).
•
A very appetising product that is enjoyed by the
entire family.
•
A very clearly suggestive the short time needed for
preparation (it is actually shown not just implied).
•
A good quality product since enjoyed by the entire
family, but at a reasonable price.
“7DAYS Bake it”
PRODUCTS
Filo Rollini
Pies having a roll-like form, ready to bake into the
in package of 600g (14-15pcs) & 1000g (23-25 pieces)
In 3 different fillings:
• Feta cheese
and mizithra cheese (Tiropita)
• Spinach, mizithra cheese, dill and onion (Spanakopita)
• Crème Patisserie
Filo Rollini
•1000g & 600g
•Attractive design
• Detailed content
• Front side texts in English, German, French
• Back side texts in Eng, Ge, Fr, Sp and Gr.
•You can bake the desirable quantity each
time with the remaining pieces kept freeze
for future consumption
Mini Filo Twist
Hand twisted mini pies, ready to bake into the
in package of 600g (11-12 pcs) & 1000g (17-19 pieces)
in 2 different fillings:
• Feta cheese
and mizithra cheese (Tiropita)
• Spinach, mizithra cheese, dill and onion (Spanakopita)
Mini Filo Twist
• 1000g & 600g
•Attractive design –
• Detailed content –
• Front side texts in English, German, French
• Back side texts in Eng, Ger, Fr, Sp and Gr.
•You can bake the desirable quantity each time with
the remaining pieces kept freeze for future
consumption
Filo Twist - family size
– Hand twisted family size pies, ready to bake into the
in package of 1000g (1 piece)
– in 2 different fillings:
• Feta cheese
and mizithra cheese (Tiropita)
• Spinach, mizithra cheese, dill and onion (Spanakopita)
Filo Twist - family size
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Attractive design
Detailed content
Front side texts in English
Back side texts in Eng, Ger, Fr, Sp
and Gr.
The best hand twisted pie
that you have ever had in your life!
Puff Pastry- Mini Bites
– Puff Pastry – Mini Bites, ready to bake into the
in package of 500g (18-20 pcs)
–
in 3 different fillings:
• Feta cheese
• Apple
• Chocolate praline
and mizithra cheese (Tiropita)
Puff Pastry- Mini Bites
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500g (18-20 pcs)
3 flavors (feta cheese, apple, chocolate)
Attractive design
Detailed content
Front side texts in English, German, French
Back side texts in Eng, Ger, Fr, Sp and Gr.
You can bake the desirable quantity each
time with the remaining pieces kept freeze for
future consumption
Ready
in 15 min
Puff pastry
Puff Pastry Dough, with pure
Top quality margarine for soft
and flaky pastry for making
the most delicious & puffy pies
•900g
•Attractive design
• Detailed content
• Front side texts in English
• Back side texts in Eng, Ger, Fr, Sp and Gr.
•Puff Pastry dough for the most delicious and
puffy pies
Medium Filo Pastry for pies &
Extra Fine Filo Pastry for sweet pies
•450g
•Attractive design
• Detailed content
•Recipes on the packaging for Spinach pie
(medium Filo Pastry) and Baklava (Extra fine
Filo Pastry)
• Front side texts in English
• Back side texts in Eng, Ge, Fr, Sp and Gr.
Thank you!