Project title: Market research in Aerospace Industry Company

Transcript Project title: Market research in Aerospace Industry Company

Summer Internship proposal

Project title: Market research in Aerospace Industry Company : Tata Technologies Ltd.

Institute/College: Symbiosis Institute of Management Studies, Pune Name of Student: Devesh Shukla Probable start date: 1 st week of April 2010 Probable end date: 30 th May 2010 Do you have laptop: Yes Graduation specialisation: Electronics & Communication Engineering MBA specialisation: Marketing- finance

Soft Skills

• In the scale of 1 to 10 ( 1 beginner, 10 expert) rate your skills

Comments SKILL

MS Office ( all) MS Word MS PP MS XL

Level

8 8 8 8 Web designing 8 Won various awards in web designing in Graduation Adobe Photoshop VHDL 7 6 Internship at Tata Technologies Ltd.

Project Proposal

PROJECT OBJECTIVE 2.

PROJECT SCOPE 3.

EXECUTION PROCESS SOURCES OF INFORMATION TIME LINE RESULT INTERPRETATION VALUE PROPOSITION PERSONAL INFORMATION

SLIDE NO.

4 5 6 7 8 9 10 11 Internship at Tata Technologies Ltd.

PROJECT OBJECTIVE

• There is a huge scope in Aerospace industry in India. Main objective of the project is to explore various aspects of growth for Aerospace industry in India.

• As per the recent Mckinsey survey only 3% of manufacturing/services of aerospace industry is done in emerging markets and its expected to grow up to 10% by 2020.Hence India is expected to be the first choice offshoring location for non strategic R&D and Engineering services. Hence project aims to cater various growth strategies in aerospace domain for Tata technologies 4 Internship at Tata Technologies Ltd.

PROJECT SCOPE

•

Market research of Aerospace contains following aspects industry

• • • • • Study of global Aerospace industry India’s contribution Scope of further growth in the Indian market Competitor analysis Scope of growth for TATA Technologies for R&D and Engineering services for global Aerospace market in coming future 5 Internship at Tata Technologies Ltd.

PROJECT EXECUTION

• • • • • • Current position of TATA Technologies in the industry Competitors analysis Growth in the industry on global level India’s participation in that expected growth Strategies for TATA Technologies to gain maximum part of that growth Execution of those strategies for best results Internship at Tata Technologies Ltd.

SOURCES OF INFORMATION

• • • • Various Websites that includes Mckinsey E&Y BCG ( for growth strategies) • • • • Govt sites for Aerospace policies in India Competitors websites for their SWOT analysis Tata technologies Wikipedia • HBR • Various magazine sites like TIME, The ECONOMIST ect.

Internship at Tata Technologies Ltd.

PROJECT TIME LINE

11 23 38 50 55 60 65 70 83 91 96 100

8 Internship at Tata Technologies Ltd.

RESULT INTERPRETATION

• In the first week, I will study the functions of Tata Technologies in Aerospace domain which will help me to identify the key areas for market research, where Tata can step in as a market leader.

• This will provide key points for further analysis of the Aerospace industry and bring value to the project analysis, thereby deciding key Growth strategies for making Tata Technologies a Market leader in Aerospace domain.

9 Internship at Tata Technologies Ltd.

VALUE PROPOSITION

• This Project will provide me real world market research opportunities for a growing sector in India.

It will provide me a broader view of the industry functions and will benefit me in my career for being a Marketing Manager for such a highly growing sector with phenomenal growth opportunities.

• From companies point of view company will get an extensive research of an market for their future growth.

extremely potential 10 Internship at Tata Technologies Ltd.

PERSONAL INFORMATION

• • • • • •

List 5 strengths

Commitment Positive attitude Strong Analytical skills Online Networking skills Presentation skills • • • •

List 3 development needs

Extract maximum benefit through my online networking skills Avoid extra analysis of any given task Deal with passive team members • • • •

Subjects of interest:

Brand Management Strategy Management Business Environment Internship at Tata Technologies Ltd.

Project examples for evaluation

Common for both Summer Interns and Live projects 1.

Competitive analysis of

India

over other countries for Engineering Services 2.

Embedded S/W industry market potential assessment 3.

Account profile and account planning for Boeing Account profile and account planning for Ford motor company Competition analysis for Tata Technologies Ltd.

Benchmarking for BSC Growth strategy for Tata Technologies Ltd.

Building strategy to enter the Indian defense market.

Analyst relationship- A key for sustainable growth 10.

Bid response process robustness 12 Internship at Tata Technologies Ltd.

General information

Rename this file as follows First name_Last name_College name_Stream.PPT

Demonstrate your competency by using different software tools, eg MSP for timeline, etc.

PROJECT CATEGORIES

• • • • MARKETING Market research in Automotive Industry Market research in Aerospace Industry Customer profiling Competitive analysis of E&D service providers • • MEDIA Media and its role in E&D company’s growth PR challenges for E&D services company • FINANCE Financial analysis of customer and competition • • SOFTWARE/IT Development of database application to capture Market research data. ( Cont..) ( VB, MS Access) Development of database application and/or standard documentation to ease RFP responses. (VB, MS Access) Projects are in three categories: 1) Fulltime at Hinjewadi ( 5 days) 2) 3) Part time at Hinjewadi ( 1-2 day) Periodic reporting at Hinjewadi ( once or twice in 10 days) Internship at Tata Technologies Ltd.