Transcript Events, marketing and grants expenditure

City of Melbourne Docklands
Events, Marketing and Grants
Expenditure.
City of Melbourne
Director of City Business
Martin Cutter
Docklands Event, Marketing and Grants Expenditure
Click
to edit Master title style
Category
2009/10 Actual
Click to edit Master subtitle style
$ '000
2010/11 Actual 2011/12 Actual 2012/13 Budget
$ '000
$ '000
$ '000
Docklands Events
707
552
475
586
Docklands Marketing
823
473
652
523
1,530
1,025
1,128
1,109
201
302
155
217
Total Events & Marketing
Docklands Grants (EPP)
Comments
1. Grants financial data is included in Docklands Event data (excluding in- kind items)
2. 2009/10 Event Actuals are inflated due to the allocation of some labour and NYE costs. The adjusted
number to allow consistent treatment would be $434K.
3. Inconsistent treatment of Grants in-kind between Actual (included) and Budget (not included). Grants In-kind are e.g.
fee waivers for hire of public open space. Consistent treatment would give rise to the following for
Events 2009/10 $420k, 10/11 $390k, 11/12 $340k, 12/13 $586k.
4. Change in budget treatment of Christmas decorations in 2012/13 resulted in a transfer from Marketing to Events.
Impact of change is $155k in 2012/13.
5. 2009/10 Marketing Actuals are inflated due to the inclusion of Docklands specific PR and marketing campaigns.
From 2010/11 onwards the marketing strategy focused on city wide integrated marketing campaigns where
Docklands was treated as part of the city.
6. The 2010/11 Marketing Actual data is understated because it excludes an allocation of summer marketing
campaign cost for Docklands (around $100k)
7. Docklands Grants fluctuate based on the number of Grant applications.
Equivalent expenditure for CoM :
Click to edit Master title style
Category
Click to edit Master subtitle style
Municipal-wide Events
Municipal-wide Marketing
Total Events & Marketing
Municipal-wide Grants (EPP)
2009/10 Actual 2010/11 Actual 2011/12 Actual 2012/13 Budget
$ '000
$ '000
$ '000
$ '000
14,030
14,153
14,000
14,800
4,281
3,883
4,260
2,093
18,311
18,036
18,260
16,893
1,022
964
1,529
1,188
Comments
1. Inconsistent treatment of Grants In-kind between Actual (included) and Budget (not included). Grants In-kind
are e.g. fee waivers for hire of public open space. Consistent treatment would give rise to the following for
Events 09/10 $12,238k, 10/11 $12,272k, 11/12 $12,853k, 12/13 $14,800k.
2. Change in budget treatment of Christmas decorations in 2012/13 resulted in a transfer from Marketing to
Events. Impact of change is $2,204k in 2012/13.
Docklands expenditure as a percentage of whole of
Click to edit Master
title style
municipality
expenditure:
Click to edit Master subtitle style
Category
2009/10
Actual
Docklands Events & Mktg (%) 8.4%
Docklands Grants (%)
19.7%
2010/11
Actual
2011/12
Actual
2012/13
Budget
5.7%
31.3%
6.2%
10.1%
6.6%
18.3%
Comments
1. Above percentages are unadjusted for comments made on previous slides
2. Docklands Grants fluctuate based on the number of Grant applications