Resource Mobilisation Presentation
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Transcript Resource Mobilisation Presentation
AIDS Consortium
Building HIV Competent
Communities
“Touch one reach many”
Vision and Mission
A driving force for social change and competence in HIV
leadership
The AIDS Consortium uplifts communities by building AIDS
competence and leadership within its national network, with
a specific focus on human rights.
So…What is resource
Mobilization ?
The process of getting resources from service providers
using different mechanisms to implement the
organization work.
It allows the resources to be given to those in need
It includes that non-financial resources are important
Certain resources are generated by the NPO rather than
accessed from other sources
What can be done
Analyze the strengths and weaknesses of your existing
resource
Identify appropriate resource providers
Develop and maintain relationships with the funders and
resource providers
Write effective funding proposals
Mobilize non-financial resources
Identify potentially profitable income generation
opportunities
Be able to do resource mobilization plan
Keys to sustainable CBO
Resources
1.
Prioritizing
Involves identifying what you are going to offer vs. not exclude
what can’t do/what others do best. Consider how to make the
most impact
2.
Positioning
Understand the community you serve market(,problems,
needs, challenges, services currently used and why (demand)
Understand the donor environment-range of donors
requirements, focus areas (resource availability)
Keys to sustainable CBO
resource-continuation
Understand what other organizations are offering and what
they are good at
Decide what you can do well
Focus is very important
If many organizations are providing service to one community,
it is difficult to motivate for funding
3. Differentiation
Applies to both services offered as well as to donor
requirements
M&E Systems-how do you prove impact enables better
motivation for funds
Clear about what services would be needed and used
Clear about why services should be funded
Keys to sustainable CBO
resource-continuation
4. Strategy alignment
The overall strategy gives direction to other aspects-financial, human
resources, operations
Ensure strategic alignment
Example: If strategy is HIV Prevention strategies, financial strategy
can focus on specific funders and their particular requirements
If the strategy is too broad may not be able to offer good quality
service or meet funder requirements and develop good funder
relationships
Secure and nurture funding sources
Research various donor strategies and SHIFTS in focus
Align donor targeting with own strategy
Focus networking
Understand funder requirements
Keys to sustainable CBO
resource-continuation
Understand funder requirement internal skills and capacity to meet
funder requirements
Consider independence-opportunities for self sufficiency/Income
generation
Routine information gathering-donors, partners and community e.g.
who the funders are in your area of work?
Be aware of shifts, change in environment. Focus may move from Rx
to prevention
THANK YOU