Transcript SWAP Presentation - St. Nick Media Services

2012 IASA Advanced Boot Camp:
Mastering the Art of Marketing &
Selling to Insurance Companies!
Thursday, March 15th
&
Friday, March 16th
Omni Amelia Island Plantation Resort
Amelia Island, Florida
SWAP Presentation
Progress Though Sharing Knowledge
The Next Generation of Lead Retrieval
Experient
James Wallace , CMP
SWAP Presentation
Progress Though Sharing Knowledge
SWAP™ Demo
• Demo Show Credentials:
• Web mobile: https://swapwebmobile.experientinc.com/ProductActivation.aspx (this also works for
iPhone and Android users, they must download
the app first)
• Activation code: 0000000000000000 (16 zeros)
• Badge ID#: 0
• Use badge range 1001-1010 to capture leads
SWAP Presentation
Progress Though Sharing Knowledge
SWAP: What is it?
• Lead capture smartphone app
• Native app for:
-
iPhone
iPad
iPod touch
Android
• Web-based app for all other
data-aware smartphones
SWAP Presentation
Progress Though Sharing Knowledge
SWAP: how does it work?
• Exhibitors purchase SWAP
from Experient lead retrieval
sales rep or on our Exhibitor
portal
• Email directs them to
download SWAP
– Apple’s iTunes store
– Google’s Android Marketplace
– Web address provided by
show organizer
• Email contains activation code
SWAP Presentation
Progress Though Sharing Knowledge
SWAP: how does it work?
• Attendees all have unique
numbers printed on badges
• Number links to attendee data in
registration database
• Exhibitor inputs number into app
• All demographic info is captured
SWAP Presentation
Progress Though Sharing Knowledge
Features for exhibitors
• Integrates w/ registration database
• Covers all ‘data-aware’ smartphones
• Capture leads per salesperson and
aggregate
• Take notes within each lead
• Qualifying questions
• Native app off-line mode: NOT
dependent upon continuous cellular
connectivity
• Can export list of leads
• Each salesperson can view their leads
on their device
• Can view leads in DecisionPoint
SWAP Presentation
Progress Though Sharing Knowledge
Benefits for exhibitors
• Flexibility to use own smartphone devices
– Increase productivity: each salesperson can have own
lead device
• Capture leads anywhere: sessions, meetings,
events, in the hallway, on the bus, etc.
– No longer tied to just the booth
– Measure productivity (quantity & quality of leads) of each
salesperson
• Ability to get deeper information: person who took
lead and notes identified
• Can use SWAP app, Optium readers or both
SWAP Presentation
Progress Though Sharing Knowledge
Benefits for exhibitors
• Increased timeliness of leads
– Leads are available in minutes
– Can follow-up using various means at the show or after
• Determine best leads through filtering data in
• DecisionPoint™ portal
– Buying timeframe, available budget, etc.
• Measure ROI and prove value of exhibiting
– Lead counts, penetration rate, etc.
• Efficient alternative
– No waiting to pick up or return lead devices
SWAP Presentation
Progress Though Sharing Knowledge
Features & benefits for organizers
• Show organizer portal in
DecisionPoint
• Both SWAP and reader lead data
are reported together
– Leads by hour, day, attendee
demographics, exhibitor, etc.
– Can print specific exhibitor
company reports to discuss lead
collection
– Prove show floor ROI to attract
future exhibitors
SWAP Presentation
Progress Though Sharing Knowledge
If you have questions specific to this presentation, please
feel free to email:
James Wallace
VP
Experient
[email protected]
Thank you for your time and attention.
Now, back to Mark Roth for the introduction of our
next panel discussion.