Transcript Form 3S
MOON CAKE
(ECONOMICS PROJECT)
Vanessa Lam (18)
Janice Chan (5)
Karen Lam (19)
Phoebe Lo (25)
Ruby Tin (33)
Sharon Wong (38)
WHAT IS MOONCAKE?
Chinese
pastries traditionally eaten during the
Mid-Autumn Festival
for lunar worship and moon watching.
regareded as in indispensable delicacy on this
occasion
represent reunion of the family
round or rectangular in shape
FROM WHEN WE STARTED TO EAT MOONCAKE?
People
said that in the yuen dynasty, they
put slips inside the mooncake for sending
messages.
Snowy
mooncake
Ice-creak
mooncake
Traditional
mooncake
more expensive
more new flavour
western style + chinese style
different textures
new element
more suitable for teenagers
more attractive
modern
different combination
more popular among elderly
traditional
have the real taste of moon cake
can call back the memory about
mid autumn festival
share with family
have lotus seed paste
the traditional chinese people
think that eating the mooncake
can grant us peace
(68 interviewees)
ANALYSIS
Most
of the people buy mooncake before the
mid-autumn festival
Reasons that people do not buy mooncake
They received from others as a gift (most of
them)
They do not eat mooncake
ANALYSIS
People
buy mooncakes which are cheaper
They also concern about the feature of the
mooncake and the kind of mooncake
Traditional mooncake
Snowy mooncake
Ice-cream mooncake
Public praise is another important factor
ANALYSIS
People
prefer traditional mooncake Maxims
They are also interested in the modern
mooncake
Snowy mooncake – Taipan
Ice-cream mooncake – Haagen-Dazs
ANALYSIS
More
the half of the interviewees think
that the price of the mooncake isn’t
reasonable
A bit expensive
WHY THE MOON CAKE'S PRICE DECREASES AFTER THE
FESTIVAL?
People usually buy moon cakes to celebrate the MidAutumn Festival
Just a few people really like eating moon cakes
It is a tradition for people eating moon cake before the
festival
The companies start to have discounts on or before the
festival
This is their peak season for the company to earn money
From the data provided, we can see that a lot of
companies sell coupons and have discounts around a
week before the Festival
This is their skills to make profit and promote the moon
cakes
LINE OF ARGUMENT
1.
2.
3.
It is an annual celebration
It has great fun to eat mooncake on this day
Mooncake is a symbol for mid- autumn
festival
There is no substitute other than mooncake
4.
5.
6.
Many Chinese families want to celebrate for the
mid- autumn festival by buying mooncakes
Share with their relatives and friends
Gifts for colleagues, companies, customers…
Huge demand for mooncakes before the
mid- autumn festival.
THEREFORE…
The
market demand is huge
A surge in demand for mooncakes
There’s only limited supply of mooncakes before
the mid- autumn festival
The prices of mooncakes are more expensive
before the festival
IN CONCLUSION
The price of moon cakes are a little bit expensive
However, people wants to celebrate Mid-Autumn
festival buy moon cakes huge demand of moon
cakes price rise
After Mid-Autumn, people do not need moon cakes
anymore No one buy price decrease
THE
END