DMOs & Single Source Funding
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Transcript DMOs & Single Source Funding
DMOs &
Single Source Funding
What to do when your budget shrinks
or your bed tax funding is “pulled.”
Janice W. Marshall
President & CEO
Macon-Bibb County CVB
Retire! ! !
Shrinking Budget—
Supplement Bed Tax Revenues
Higher Membership Dues
Gift Shop Revenues: Clayton County
Sponsorship Sales: Delegate Bags
Advertising Sales: Brochures, Web Banner Ads
Grants—Corporate, Foundation, Government
When Bed Tax Funding is Pulled—It’s too late
The Best Offense is a Good Defense!
Become
an Effective Politician
Tourism is Economic Development
Tourism expenditures contribute to local tax coffers
—present that check to government officials once a year!
Tourism generates Jobs
Do the research and show the ROI
—include initiatives, awards, recognition in your PR campaigns
Tourism Officials need to be seen as Power Players
The Best Offense is a Good Defense!
Point out Differing Objectives of DMO &:
The Chamber of Commerce
Downtown Development Groups
Economic & Community Development Groups
The Best Offense is a Good Defense!
DMO Board of Directors
2/3 Travel Industry Leaders
1/3 Community Power Players who will advocate
FOR the DMO
(not just use their positions to get preferential treatment)
The Best Offense is a Good Defense!
Above Marketing,
DMO Presidents need to be
good politicians.