Transcript Storwize V7000 Market Opportunity

Storwize V7000
IBM’s Solution vs The Competition
© 2010 IBM Corporation
© 2010 IBM Corporation
Solution? What’s a Solution?
 In IT marketing, the word “Solution” is grossly over
used.
 In the context of the highly competitive Midrange
disk market, it’s probably best to use a case study
to describe what I mean by “Solution”
 You’ve all heard of NetApp haven’t you?
© 2010 IBM Corporation
NetApp “Solution”
leadsnot
with a
 NetApp does
highly integrated
respond
to bids with
“software
this
picturesolution”
message
–
Let me tell you how
NetApp Protection Manager
Application
server
File system
data
Local
SnapShot
Versions
NAS/iSCSI/FC
SnapMirror
(copy)
SnapManager
SnapRestore
.
.
.
SnapVault
(tiered movement)
(Fibre Channel
Disks)
Application
data
OSSV agent
Backup path
Restore path
(ATA Disks,
Dedup)
my disk
arrayisis…
– fast
NetApp
software
proprietary
and how
– Have
I told you
marketedand
as part
of
available
scalable
the disk
arrayarray is???
my
– If the NetApp SW
message wins,
NetApp HW wins.
 “Hardware is just a
carrier for software”
NetApp exec
© 2010 IBM Corporation
Solution Scenario 1
 Client characteristics
– Runs their business on Windows and Linux
– Operates only IP networks (iSCSI storage attach)
– Values simplicity because administrators are responsible for
multiple pieces of the infrastructure (servers, storage, etc.)
– Sensitive to overall solution cost
© 2010 IBM Corporation
Storwize V7000
Solutions at a Glance
User interface
Director Storage Control
Application
server
Primary
data
Local
FlashCopy
Versions
iSCSI/FC
FlashCopy
Manager
Instant
Restore
.
.
.
SSD/SAS Disks
Thin Provisioning, Easy Tier
 For smaller clients looking for easyto-use, scalable storage with
intelligent support for their business
applications
 IBM offers an integrated solution
formed from extraordinary building
blocks
– Scalable Storage
– Efficient utilization of space
– Application-integrated data protection
– Simple manageability
– For clients with both IBM servers and
storage, a single point of management
Backup path
Restore path
© 2010 IBM Corporation

Lower Midrange Sales Scenario
Who are you likely to compete against?
Vendor
IBM
Storwize V7000
Dell
Equallogic
HP
P4000 ( Lefthand )
Client characteristics
–
–
–
–
Runs their business on Windows and Linux
Operates only IP networks
Values simplicity
Sensitive to overall solution cost
Compellent
Series 20 & 30
Offering
Architecture
I & E Virtualization
I Virtualization
I Virtualization
I Virtualization
Connectivity Options
8Gbps/1Gbps iSCSI
1/10 Gbps iSCSI ONLY
1/10 Gbps iSCSI ONLY
4Gbps/1Gbps iSCSI
Yes
No
No
No
Storwize V7000 Manager
included
TPC SE
included
included
PS Manager
included
one enclosure only
not available
not available
P4000 Manager
included
manual migration
not available
not available
Storage Manager Core
Dynamic Capacity
Data Progression
Data Progression
Performance Manager
1st time included
included
included
included
included
FlashCopy Manager
NA
included
included
included
included
NA
included
included
included
included
Data Instant Replay
Data Instant Replay
included
NA
FastBack for Storwize V7000
Remote Mirror
included
included
optional
not available
included
not available
optional
not available
included
Remote Instant Replay
Remote Instant Replay
not available
External Virtualization
TPC-MR
TPC-MR
IBM Director Storage Control
not available
included
Equallogic SAN Only
not available
not available
included
P4000 SAN Only
not available
not available
not available
Enterprise Manager Suite
not available
3.5" & 2.5" Enclosure Options
Base Array Software
- Storage Management & GUI
- Thin Provisioning
- Storage Tiering - Volume Level
- Storage Tiering - Sub Volume Level
- Quality of Service
Local Copy Services Software
- Non-Disruptive Volume Migration (external)
- Non-Disruptive Volume Migration (internal)
- Local Copy: Full Clone
- Local Copy: Full Clone + Incremental
- Local Copy: Space-efficient
- Application Specific Local Copy
Thin Import
Copy-Mirror-Migrate
Copy-Mirror-Migrate
Remote Copy Services Software
- Consistency Group
- Remote Copy Over IP: Synchronous
- Remote Copy Over IP: Asynchronous
- Local Clone Targets as Remote Copy Source
Midrange Infrastructure Management Software
- External Virtualization (integrated)
- Performance Analyzer
- SAN Software
- Integrated server and storage management
Focus the
conversation
on these
competitive
advantages
© 2010 IBM Corporation
Solution Scenario 2
 Client characteristics
– Runs their business on Unix, Linux, and Windows
– Operates Fibre Channel SANs
– Values efficiency because scale drives environmental and power
concerns
– Exploits enterprise management and automation to enhance
productivity of storage administrators
– Protects against disaster situations by replicating data offsite
© 2010 IBM Corporation
Storwize V7000
Solutions at a Glance
 For larger clients
looking to expand the
intelligent support for
their business
applications across
sites for disaster
recovery protection
UserProductivity
interface Center
Application
server
Primary
data
Local
FlashCopy
Versions
iSCSI/FC
FC Mirroring
(Sync or Async)
FlashCopy
Manager
Instant
Restore
Or
FastBack
agent
.
.
.
 IBM offers
IP Replication
(Copy)
SSD/SAS Disks
Thin Provisioning, Easy Tier
(SAS/NL-SAS)
– IP Replication
– Fibre Channel Mirroring
– Enterprise SAN-wide
Management
Backup path
Restore path
© 2010 IBM Corporation

Upper Midrange Sales Scenario
Who are you likely to compete against?
Vendor
Offering
Architecture
RAID Options
3.5" & 2.5" Enclosure Options
Drive Technology
IBM
Client characteristics
–
–
–
–
–
Runs their business on Unix, Linux, and
Windows
Operates Fibre Channel SANs
Values efficiency
Exploits enterprise management
Protects against disaster situations
EMC
CX4
HP
EVA
HP
F200 & F400 (3PAR)
I & E Virtualization
Traditional
I Virtualization
I Virtualization
Traditional
0, 1, 5, 6, 10
0, 1, 5, 6, 10
0, 1, 5, 6, 10
0, 10, 50, 6
0, 1, 5, 6, 10
Storwize V7000
HDS
AMS2000
Yes
No
No
No
No
6Gbps SSD/SAS/NL SAS
4Gbps SSD/FC/SATA
4Gbps SSD/FC/FATA
FC/SATA
3Gbps SSD/SAS/SATA
Storwize V7000 Manager
included
TPC SE
included
included
Navisphere Suite
Dynamic Provisioning
FAST V1
FAST V2
Navisphere QoS Manager
CommandView
Dynamic Provisioning
?
not available
not available
3PAR InForm Manager
Thin Provisioning
Adaptive Optimiztion
Dynamic Optimiztion
System Tuner
Navigator 2
Dynamic Provisioning
Modular Volume Migration
not available
not available
1st time included
included
included
included
FlashCopy Manager
SAN Copy
Virtual LUN
SnapView
SnapView
Replication Manager
SVCP
included
Business Copy
Business Copy
Thin Conversion
Full Copy
Full Copy
Virtual Copy
NA
Fastback for Storwize V7000
Remote Mirror
Remote Mirror
Remote Mirror
RecoverPoint
RecoverPoint
not available
MirrorView
RecoverPoint
Optional Gateways
Optional Gateways
not available
Continuous Access
Continuous Access
Remote Copy
Remote Copy
not available
Remote Copy
Remote Copy
Optional Gateways
Optional Gateways
not available
TruCopy
TruCopy
External Virtualization
SVC
TPC-MR
TPC-MR
IBM Director Storage Control
not available
Invista / V-Plex
Performance Analyzer
ControlCenter for CLARiiON
Full ControlCenter
not available
XP20000 diskless
included
Storage Essentials
OpenView
not available
not available
Virtual Lock
not available
not available
not available
USP-VM diskless
included
Hi-Command
not available
Base Array Software
- Storage Management & GUI
- Thin Provisioning
- Storage Tiering - Volume Level
- Storage Tiering - Sub Volume Level
- Quality of Service
Local Copy Services Software
- Non-Disruptive Volume Migration (external)
- Non-Disruptive Volume Migration (internal)
- Local Copy: Full Clone
- Local Copy: Space-efficient
- Application Specific Local Copy
Copy Manager
Modular Volume Migration
Shadow Image
Shadow Image
Remote Copy Services Software
- Remote Copy Over IP: Synchronous
- Remote Copy Over IP: Asynchronous
- Local Clone Targets as Remote Copy Source
- Remote Copy Over FCP: Synchronous
- Remote Copy Over FCP: Asynchronous
Midrange Infrastructure Management Software
- External Virtualization (integrated)
- External Virtualization (Appliance)
- Performance Analyzer
- SAN Software
- Integrated server and storage management
© 2010 IBM Corporation
Solution Scenario 3
 Client characteristics
– Enterprise application data not stored on Storwize V7000
File Systems
– Centralized Recovery Management across the enterprise
© 2010 IBM Corporation
Storwize V7000
Solutions at a Glance
Productivity Center
Application
server
Primary
data
TSM Admin Center
Local
FlashCopy
Versions
iSCSI/FC
FC Mirroring
(Sync or Async)
FlashCopy
Manager
Instant
Restore
Or
FastBack
agent
 IBM offers
.
.
.
– Virtualization of
external disk arrays
IP Replication
(Copy)
SSD/SAS Disks
Thin Provisioning, Easy Tier
Application
data
– Application-integrated
software snapshot for
external data
(SAS/NL-SAS)
External
Virtualization
Storage Manager 6
FastBack
agent
Backup path
Restore path
 For clients looking
to integrate with
enterprise recovery
management or to
extend these
solutions to data not
currently stored on
Storwize V7000
ProtecTIER
deduplication
gateway
Storwize
V7000
– Unified Recovery
Management with
Tivoli Storage
Manager
© 2010 IBM Corporation
Storwize V7000
Solutions at a Glance
User interface
Application
server
Primary
data
iSCSI/FC
.
.
.
SSD/SAS Disks
Thin Provisioning, Easy Tier
© 2010 IBM Corporation
Storwize V7000
Solutions at a Glance
Productivity Center
Application
server
Primary
data
TSM Admin Center
Local
FlashCopy
Versions
iSCSI/FC
FC Mirroring
(Sync or Async)
FlashCopy
Manager
Instant
Restore
Or
FastBack
agent
.
.
.
IP Replication
(Copy)
(SAS/NL-SAS)
Application
data
External
Virtualization
Storage Manager 6
FastBack
agent
Backup path
Restore path
ProtecTIER
deduplication
gateway
© 2010 IBM Corporation
Storwize V7000
This is the basic hardware
 Required Software
–5639-VM1 (Base)
●Management GUI
●Thin Provisioning
●Easy Tier
●FlashCopy
 Hardware (MT/Model)
–2076-112
(12-bay LFF control enclosure)
–2076-124
(24-bay SFF control enclosure)
–2076-212
(12-bay LFF expansion enclosure)
–2076-224
(24-bay SFF expansion enclosure)
This is what makes it a “solution”!!
 Optional Software
– Management
●
●
5608-E14
(TPC for Disk Midrange Edition)
5765-ASM
(Director Storage Control plug-in)
– IP Replication
●
5639-FB1
(FastBack for Storwize V7000)
– FC Replication
●
●
●
5608-AC6 (FlashCopy Manager)
5639-RM1 (Mirroring)
5608-WB2 (TPC for Replication)
– Embracing legacy disk
●
5639-EV1 (External virtualization)
 Optional Services
© 2010 IBM Corporation
IBM Virtualized Disk Solutions value
 Modular scalability, supports independent
scaling of performance, capacity, and software
function – allowing you to start small and grow
large without ever changing hardware
platforms.
 Integrated software functions and
management interface across the entire range
of scalability.
 Enterprise-class software capabilities,
including replication functions traditionally
found in high-priced enterprise arrays,
virtualization capabilities to improve efficiency
and application up-time, and management
capabilities that make quick work of complex
deployments.
© 2010 IBM Corporation