Transcript Diapositiva 1 - Brand Management & Promotions LLC

EXPOSURE!
It’s what it’s all about!
with expertise in strategic and creative planning, production, event management,
public relations and social media. We build lasting connections between brands and
their customers.
What Separates Us From The Rest
We create connections. We deliver memorable experiences. We have 25 years of experience in event
management and promotion. We have established relationships with worldwide organizations that
enable us to provide your brand with unprecedented exposure.
We have relationships that put our clients on the pathway to customer’s worldwide. Our executive staff are
reliable for “out of the box” thinking and results.
Experience the Difference!
Best-in-industry talent– at HQ and in the field, our
professional staff knows how to get the job done right;
Logistics expertise– our experience enables us to quickly create and
manage events, large or small, with precision, on time and on budget;
Turnkey management–we handle all aspects – planning, licensing, production
of materials, on- and off-site management, staffing and post-event reporting;
We play well with others– we regularly work with other marketing, promotion and
PR agencies to bring concepts to life;
Experience in all venues- malls, outdoor events, on- and off-premise retailers,
workplace, mobile tours, grassroots, and guerrilla marketing – we’ve done it all;
Knowledge of retail channels– we understand the role of sales and the retail trade;
our experience in all channels means a more accepted, successful program;
Focused on events– unlike other firms, events are our only business, and we do it well.
In House Compliance
• In-house legal compliance department
• Tax compliance department ( CPA)
• Fully Licensed Security & Staffing Agency
• We currently hold retail tobacco license’s in 36 states
Tobacco Experience
Brand Management and its strategic partners have helped the following
tobacco brands grow product awareness over the past 14 years:
• Marlboro (Phillip Morris);
• Camel (RJ Reynolds);
• Skoal (U.S. Smokeless Tobacco Co.);
• Copenhagen (U.S. Smokeless Tobacco Co.);
• Grizzly (American Snuff Co.);
• General Snus (Swedish Match Co.);
• Black & Mild (John Middleton Co.);
• Zig Zag (National Tobacco Co.);
Brand Management has the capability to execute discounted retail tobacco sales at events / promotions
nationwide:
• Negotiate event space;
• Research and procure all proper licenses / permits for retail tobacco
sales at promotions;
• Product purchase / event inventory management;
• Event reconciliation / reporting.
Marlboro and Camel
Tour 2011
• Objective: Execute retail sales of Marlboro and
Camel products at targeted events throughout
the US.
• Results: Over 175 events & 177K adult customer
interactions.
SWEDISH MATCH
General Snus Tour 2010-2011
Objective:
Generate awareness and trial of General Snus products at
targeted events and cities around the country.
Results:
Over 350,000 adult consumer interactions over the 24 month
program with a marked increase in
sales in event areas. Consumer
feedback was extremely positive
and events and venues truly
enjoyed our presence.
Black & Mild Tour 2008
Objective:
Generate awareness and trial of Black and Mild products at
targeted events throughout the country;
Results:
Over 170,000 adult consumer interactions over the 10 month
program with a marked increase in sales in event areas.
U.S. Smokeless Tobacco
Tour 2006-2009
Objective:
Generate awareness and trial of Skoal and
Copenhagen products at targeted events
throughout the country;
Results:
More than 400,000 adult consumer interactions
on an annual basis at various events with 6
vehicles touring simultaneously.
Retail Tobacco Sales Tour
Plan and execute a national discount tobacco sales
tour during 2012:
• Design event build-out to perform data collection and
retail tobacco sales;
• Obtain all licenses and permits required to conduct
tobacco sales at each event;
• Negotiate event space;
• Provide staff;
• Provide tobacco products;
• Management of data collection and sweepstakes;
• Event reporting;
• Possible implementation of mobile tour.
Mobile Cigar Lounge
• Custom design a mobile cigar lounge
• Staff and operate the cigar lounge to provided
an enhanced smoking experience
• Bring your cigar brand to the adult customers
at promotional events across the Untied States
Nightlife Promotions
Execute Nightlife discount retail tobacco sales and
coupon distribution at popular bars / clubs around
your proposed markets, such as:
• Chicago, Illinois;
• Daytona, Florida;
• Philadelphia, Pennsylvania;
• Atlanta, Georgia;
• Charlotte, North Carolina; &
• Louisville, Kentucky.
Design a versatile / collapsible AOF that will be setup at popular nightlife destinations. Data collection
and discounted tobacco sales will take place inside
the AOF during promotions.
Data Collection/Sweepstakes
• Collect relevant data of adult consumers at all
promotional activations;
• Educate the adult consumers about your products;
• Raise product awareness and sign up adult
consumers for a national sweepstakes;
• Return on Your Investment:
• Raise brand recognition / product awareness;
• Contact adult consumers via direct mail / e-mail;
• Extend special offers to the adult consumers;
• Distribute product coupons to drive adult
consumers to retail stores.
Next Steps
• Meeting with Brand Management the week of ??? To
discuss program elements;
• Present budget projections and receive approval;
• Design and produce the program assets and display properties; develop
the standard operating procedures for the program; begin the event
planning process;
• Select and train promotional staff; and
• Program launch.
3100 NW Boca Raton Blvd-suite 201
Boca Raton, FL 33431
Tel: 561-367-7650
Fax: 561-367-7210
www.brandmgtllc.com