Transcript turkish tourism development

TOURISM ENTREPRENEURSHIP IN TURKEY
Asst.Prof.Dr. Osman N. ÖZDOĞAN
Adnan Menderes University
School of Tourism & Hotel Management
TURKISH TOURISM
IP SUNUMU\Turkiye genel.avi
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Size of Tourism ??
Improvement Entrepreneural Skills in a Multicultural Environment
Erasmus IP Project , 13-26 March 2011 Pine Bay Resort Hotel / Kusadasi
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World Tourism
World Tourism Arrivals and Receipts
1998 - 2008
Year
Arrivals
Receipts
(Millions)
(USD $ Billions)
1998
610
$445
1999
633
$458
2000
682
$475
2001
682
$464
2002
702
$482
2003
692
$529
2004
763
$633
2005
805
$680
2006
850
$742
2007
908
$856
2008
924
$ 944
Source: World Tourism Organization (WTO)
In 2009 …. 4% declined 880 mn arrivals declined 6% in receipts 887 bn
USD
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Erasmus IP Project , 13-26 March 2011 Pine Bay Resort Hotel / Kusadasi
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WORLD TOURISM
Improvement Entrepreneural Skills in a Multicultural Environment
Erasmus IP Project , 13-26 March 2011 Pine Bay Resort Hotel / Kusadasi
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WORLD TOURISM
Improvement Entrepreneural Skills in a Multicultural Environment
Erasmus IP Project , 13-26 March 2011 Pine Bay Resort Hotel / Kusadasi
[email protected]
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TURKISH TOURISM
DEVELOPMENT
Improvement Entrepreneural Skills in a Multicultural Environment
Erasmus IP Project , 13-26 March 2011 Pine Bay Resort Hotel / Kusadasi
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TURKISH TOURISM
DEVELOPMENT
BASIC INDICATORS 2009
Tourist Arrivals (visitors)
25.5 million
Tourism Receipts (Revenues)
21.3 billion USD
1 visitor spends 835 $
Tourism Enterprises (Accomodation)
11.100
Bed Capacity
1.5 million
Travel Agencies
6.035
Tourism Receipts/GNP
5,2%
Tourism Receipts/Total Exports
18%
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Erasmus IP Project , 13-26 March 2011 Pine Bay Resort Hotel / Kusadasi
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TURKISH TOURISM POLICY
Turkish tourism policy dates back to 1963 with Five
Years Development Plans. Till 1985 development plans
involve increasing arrivals and revenues with 3 S based
(sea, sand, sun) mass tourism, but after 1985 tourism
policy has changed to sustainable tourism development
and new touristic product development such as
thermal, golf, yacht,faith and etc.
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TURKISH TOURISM POLICY
Tourism Policy Documents in the 8th Five Year Development
Plan;
To extend tourism season throughout the year by creating new
areas of tourism based on the changing consumer preferences
and to the regions with potential but not yet fully explored.
To ensure that all investments in tourism sector are planned with
an approach protecting and developing natural, historical and
social environment.
To improve the qualifications of the labour force and
harmonisation with international standarts in tourism enterprises.
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TURKISH TOURISM
DEVELOPMENT
Annual Programme of Tourism in Turkey
Geographical and seasonal diversification of tourism
activities,
Planning, directing and implementing investments
within the concept of sustainability.
Increasing the share of tourism in the international
market.
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TURKISH TOURISM
DEVELOPMENT
In line with the policy documents, Ministry
of Culture and Tourism (MoCT) gives
particular attention to following issues and
programmes;
Sustainability
Long term customer satisfaction
Competitiveness
Destination based tourism development
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TURKISH TOURISM
DEVELOPMENT
Tourism Diversity
Health, Wellness and Thermal Tourism
(There are 34 Thermal Tourism Centres in 21
Provinces)
Winter Sports Tourism
(19 winter sports centers)
Highland Tourism
(25 highland centers in 10 provinces)
Other tourism alternatives
(faith, congress, golf, yachting, air sports,
mountaineering etc.)
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TOURISM DIVERSITY IN
TURKEY
Improvement Entrepreneural Skills in a Multicultural Environment
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TURKISH TOURISM
DEVELOPMENT
Improvement Entrepreneural Skills in a Multicultural Environment
Erasmus IP Project , 13-26 March 2011 Pine Bay Resort Hotel / Kusadasi
[email protected]
15
TURKISH TOURISM
DEVELOPMENT
Improvement Entrepreneural Skills in a Multicultural Environment
Erasmus IP Project , 13-26 March 2011 Pine Bay Resort Hotel / Kusadasi
[email protected]
16
TURKISH TOURISM
DEVELOPMENT
Improvement Entrepreneural Skills in a Multicultural Environment
Erasmus IP Project , 13-26 March 2011 Pine Bay Resort Hotel / Kusadasi
[email protected]
17
TURKISH TOURISM
DEVELOPMENT
Improvement Entrepreneural Skills in a Multicultural Environment
Erasmus IP Project , 13-26 March 2011 Pine Bay Resort Hotel / Kusadasi
[email protected]
18
TURKISH TOURISM
DEVELOPMENT
Improvement Entrepreneural Skills in a Multicultural Environment
Erasmus IP Project , 13-26 March 2011 Pine Bay Resort Hotel / Kusadasi
[email protected]
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Sample Investments
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TURKISH TOURISM
DEVELOPMENT
QUEEN ELIZABETH DE LUXE HOTEL - ANTALYA
Improvement Entrepreneural Skills in a Multicultural Environment
Erasmus IP Project , 13-26 March 2011 Pine Bay Resort Hotel / Kusadasi
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Improvement Entrepreneural Skills in a Multicultural Environment
Erasmus IP Project , 13-26 March 2011 Pine Bay Resort Hotel / Kusadasi
[email protected]
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Improvement Entrepreneural Skills in a Multicultural Environment
Erasmus IP Project , 13-26 March 2011 Pine Bay Resort Hotel / Kusadasi
[email protected]
23
TURKISH TOURISM
DEVELOPMENT
Improvement Entrepreneural Skills in a Multicultural Environment
Erasmus IP Project , 13-26 March 2011 Pine Bay Resort Hotel / Kusadasi
[email protected]
24
TURKISH TOURISM
DEVELOPMENT
Improvement Entrepreneural Skills in a Multicultural Environment
Erasmus IP Project , 13-26 March 2011 Pine Bay Resort Hotel / Kusadasi
[email protected]
25
TURKISH TOURISM
DEVELOPMENT
Improvement Entrepreneural Skills in a Multicultural Environment
Erasmus IP Project , 13-26 March 2011 Pine Bay Resort Hotel / Kusadasi
[email protected]
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TURKISH TOURISM
DEVELOPMENT
Improvement Entrepreneural Skills in a Multicultural Environment
Erasmus IP Project , 13-26 March 2011 Pine Bay Resort Hotel / Kusadasi
[email protected]
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TOPKAPI PALACE ANTALYA TURKEY
TURKISH TOURISM
DEVELOPMENT
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Erasmus IP Project , 13-26 March 2011 Pine Bay Resort Hotel / Kusadasi
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Improvement Entrepreneural Skills in a Multicultural Environment
Erasmus IP Project , 13-26 March 2011 Pine Bay Resort Hotel / Kusadasi
[email protected]
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TURKISH TOURISM
DEVELOPMENT
Improvement Entrepreneural Skills in a Multicultural Environment
Erasmus IP Project , 13-26 March 2011 Pine Bay Resort Hotel / Kusadasi
[email protected]
31
TURKISH TOURISM
DEVELOPMENT
Improvement Entrepreneural Skills in a Multicultural Environment
Erasmus IP Project , 13-26 March 2011 Pine Bay Resort Hotel / Kusadasi
[email protected]
32
TURKISH TOURISM
DEVELOPMENT
Improvement Entrepreneural Skills in a Multicultural Environment
Erasmus IP Project , 13-26 March 2011 Pine Bay Resort Hotel / Kusadasi
[email protected]
33
TURKISH TOURISM
DEVELOPMENT
Improvement Entrepreneural Skills in a Multicultural Environment
Erasmus IP Project , 13-26 March 2011 Pine Bay Resort Hotel / Kusadasi
[email protected]
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